Suying Calderón Marissa Bustamante Gabriela Izuriet Jaime Castillo Rafael Ferretti
Suying Calderón Marissa Bustamante Gabriela Izurieta
Jaime CastilloRafael Ferretti
SECTIONS
Market Research
Company Structure
Finance Analysis
Marketing Plan
RESEARCH
Name of the Brand: Go Karts
Principal activity:Go Karts offers young people the risk and adventure of driving faster race cars.
Type of business organization:Entertainment
COMPANY STRUCTURE
Sex: Men and Women
Ages: between 15-35 years-old
Status: middle and high class
Background education: People of high school and university
CUSTOMER PROFILE
Give the youth a new option of entertainment, which they can enjoy
during the whole day. We want to give a new experience to our clients,
making they live a real adventure that they will never forget. Always
having all the security that assures our clients the best service, allowing them to live their
moment.
MISSION
We want to become the first option of entertainment for all
young people. We want to be the alternative, new, and most
enjoyable place, where everything is possible, when the people take the risk to join the adventure of a
race car.
VISION
STRENGHTS-Has no direct competitors-Was already on the market, and the people liked it-Is the new option-Function all the day
WEAKNESSES-It is a hard investment-The place will be far away-Maybe a little bit expensive for teenagers
OPPORTUNITIES-Is the only service of the category-The young people is always searching new options
THREATS-The paintball that is already positioned-The parents that are scared of the go karts because they can be risk
SWOT
ORGANIZATION CHART
General Manager
Financial Manager
Director of Research and Development
Marketing Manager
Human Resources Manager
Tickets Seller
Bar Tender
Cars Retailers
Mechanic
General Manager: Gabriela Izurieta
Financial Manager: Suying Calderón
Marketing Manager: Marissa Bustamante
Human Resources Manager: Rafael Ferretti
Director of Research and Development: Jaime Castillo
STAFF
• Young people that makes the clients feel an enjoy atmosphere.
• Will be trained to animate the consumers and solve all their needs, always with a smile.
• Ticket Seller• Mechanic• Car Retailers• Bar tender
DESCRIPTION DEPTH UNIT QUANTITY UNIT COST TOTAL
Excavation and removal 40 cm m³ 1600 $ 5,00 $ 8.000,00 Asphalt and filler loan material imported 40 cm m³ 1600 $ 8,00 12.800,00 asphalt rolling layer 5 cm m³ 200 $ 8,00 1.600,00 Bathroom m³ 50 $ 400,00 20.000,00 Snack and Drinks Bar m³ 15 $ 400,00 6.000,00 Cellar m³ 50 $ 350,00 17.500,00 fee (10%) 6.590,00 Total $ 65.900,00 tax 12% 7.908,00 TOTAL $ 80.398,00
CONSTRUCTIONS BUDGET
Track: 4000 m²width: 4 mlength: 1000 m
Land: $ 10.000,00
QUANTITY UNIT COST TOTAL Equipment $ 5.000,00 Cars 10 $ 1.000,00 10.000,00 TOTAL 15.000,00
INVESTMENT
TOTAL INVESTMENT $ 95.398,00
Salary
Ticket office 1 $ 235,00 235,00
Mechanic: 1 $ 250,00 250,00
in charge (karts) 1 $ 215,00 215,00
bar tender 1 $ 220,00 220,00
Maintenance person 1 $ 224,00 224,00
security guard 2 $ 230,00 460,00 TOTAL $ 1.604,00
WAGES
Monthly Expenses
supplies 600,00
Kart maintenance 10 $ 35,00 350,00
Racetrack maintenance 80,00
basic services 150,00
Salary 1.604,00
TOTAL $ 2.784,00
EXPENDITURES
Monthly Income snacks and drinks bar 800,00 leasing Karts hours 200 $ 20,00 4.000,00 TOTAL $ 4.800,00
Monthly earnings Income 4.800,00 Expenses 2.784,00 EARNINGS $ 2.016,00
earnings (4 years) 96.768,00 investment 95.398,00
TOTAL $ 1.370,00
INCOME
EARNINGS
IN 4 YEARS WE WILL RECOVER THE ENTIRE INVESTMENT!!
LOGO AND SLOGAN
“FEEL THE SPEED”
MARKETING MIX
PRICE
$20 the hour$10 30 minutes
The added Value:You can share a excited moment with your friends.
Undirect Competence:Paintball $25 the hour
PLACE
Samborondon
Our Target is middle and high class.A big porcent of our potential clients live in this sector.
It is near our competence
PRODUCT - SERVICE
We sell an experience!
Attention ScheduleFrom Wednesday to SundayUp 10am until 8pm
It is the new adventure and excited entertainment place, where young people
can go to have fun… we don´t sellonly a race car..
PROMOTION
Launched Campaign
“FEEL THE SPEED”
• Traditional Media TV Radio Magazines Hurdles Flyers Mailing
• BTL At schools and universities At Shopping Centers
ADVERTISINGCAMPAIGN
Just take the Risk
ADVERTISINGCAMPAIGN