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Ben Bizzle Go Home Library [email protected] @benbizzle You’re Drun k Brandi Hodges [email protected] @brandimhodges
30

Go home library. You're Drunk!

Jun 23, 2015

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Education

Ben Bizzle

ALA Annual 2013 presentation with Brandi Hodges on library marketing.
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Page 1: Go home library. You're Drunk!

Ben Bizzle

Go Home Library

[email protected]@benbizzle

You’reDrunk

Brandi [email protected]@brandimhodges

Page 2: Go home library. You're Drunk!

Didn’t have to market

Page 3: Go home library. You're Drunk!

Shift in medium

Page 4: Go home library. You're Drunk!

In the beginning

Page 5: Go home library. You're Drunk!

Today’s website

• Fully Responsive• Clean• Elegant• Simple• Information and entertainment portal

Page 6: Go home library. You're Drunk!

New approach

Joe Box

Valerie Carroll

Brandi Hodges

Melloney Dunlap Ben Bizzle

CreativeTeam

Page 7: Go home library. You're Drunk!

Overarching Theme

eCards WORDS

Page 8: Go home library. You're Drunk!

Billboards

Page 9: Go home library. You're Drunk!

Posters

In-House Around Town

Page 10: Go home library. You're Drunk!

Postcards

Front & Back

Page 11: Go home library. You're Drunk!

Push Limits

Respect their senseof humor

Page 12: Go home library. You're Drunk!

The Line

Don’t go too far!

Page 13: Go home library. You're Drunk!

Informative

Creative delivery

Page 14: Go home library. You're Drunk!

Memorable

R.S.V.P

Page 15: Go home library. You're Drunk!

Branding

Logo goeson everything

Page 16: Go home library. You're Drunk!

Newspaper

Stories, not ads

Page 17: Go home library. You're Drunk!

Radio

Drive-time, Morning Shows,Talk Radio

Page 18: Go home library. You're Drunk!

Television

News Stories& Interviews

Page 19: Go home library. You're Drunk!

Facebook

Images & Text

Page 20: Go home library. You're Drunk!

Facebook tips

Page 21: Go home library. You're Drunk!

Engage

Postcompelling

content

Page 22: Go home library. You're Drunk!

Images, Images, Images

Page 23: Go home library. You're Drunk!

Entertain

Be theGeorge Takei

of your community

Page 24: Go home library. You're Drunk!

Dropbox

[email protected]

Page 25: Go home library. You're Drunk!

Advertise

Meet $10

Page 26: Go home library. You're Drunk!

Follow

Learn from others

www.facebook.com/ccjpl

Page 27: Go home library. You're Drunk!

Conclusion

Page 28: Go home library. You're Drunk!

Change

We’re trying to transform animage, not reinforce one.

Page 29: Go home library. You're Drunk!

Quality Programming

Sell the sizzle, not the steak.

But deliver a damn good steak!

Page 30: Go home library. You're Drunk!

Contact

Ben Bizzle@benbizzle

[email protected]

Brandi Hodges@brandimhodges

[email protected]