Go Heritage Run - Design Collateral

Design Collateral

Design Collateral

At Go Heritage Runs, design serves a very important purpose. As a startup, good design helps us differentiate. At the same time, we expect design to be practical - it should dispense information in an easily consumable manner. All design follows a similar theme and incorporates unique elements from the location of the run.Each design is preceded by good research to decide the theme and followed by great execution.

Design Philosophy

Design Collateral

Hampi has several monuments of historic importance. We use an orange theme for runs organised at such locations.

JSW Go Heritage Run - Hampi

Poster

Design Collateral

21k

2100

ARCHAELOGICALSURVEY OF

INDIA

BellaryDistrict

12KM

Run Bib

Distance Marker

Place Marker

Ceritifcate of Participation

Passport Stamp

Design Collateral

The motifs incorporated on the back of the T-shirt are inspired by the carvings and inscriptions depicted on the walls of the ancient Hampi temples, especially in the Hazara Rama Temple complex. The flow of triangles represent motion. The colour palette represents energy and power, illustrating different hues that constitute Hampi.

All these influences, when combined together, showcase different attributes of a runner, his energy and his passion.

T-Shirt

Design Collateral

The medal was designed with motifs used traditionally by women of the Lambani tribe who later created them at the Sandur Kushala Kala Kendra. This center was set up in 1984 to revive the traditional crafts of the area and improve the quality of life of craftswomen.

Medal

Design Collateral

Warangal22nd March, 2015

Distances and registration fees:5k – Rs. 400

16k – Rs. 600Rs. 250 for T-shirt (optional)

Register: gounes.co/warangalQuestions? Please write to [email protected]

Making heritage fun!

INTACHTELANGANAWARANGAL

Making heritage fun!

With support from: Warangal District Administration | Archaeological Survey of India

KAPIL CHIT FUNDSKAPIL HOMES

Poster

The iconic Gateway from the Warangal Fort was chosen as the theme for Go Heritage Run Warangal. The color scheme revolves around orange, since Warangal also has heritage monuments.

Go Heritage Run - Warangal

Design Collateral

Warangal

This is to certify that

Mr/Ms. _________________________________________volunteered/participated in the 5k/16k/21k run at Go Heritage Run Warangal

conducted on 22nd March, 2015.

Ajay ReddyGo Heritage Runs

INTACHTELANGANAWARANGALHYDERABAD

Making heritage fun!

With support from: Warangal District Administration | Archaeological Survey of India

KAPIL CHITSKAPIL HOMES

AMR

Warangal

I ran the

Making heritage fun!

With support from: Warangal District Administration | Archaeological Survey of India

INTACHTELANGANAWARANGALHYDERABAD

KAPIL CHITSKAPIL HOMES

22 MAR 2015

WarangalArrival:

Run Bib

Ceritifcate of Participation

Passport Stamp

Backdrop for Photo-Ops

Design Collateral

The front design is inspired by the artwork outside typical Warangal homes. The superimposed running silhouette signifies participants taking a lap of the city. The design also has motifs inspired by Warangal’s own rich architectural heritage. The back of the T-shirt has the decorative and lofty gateway design, or Keerthi Thorana, as seen at Warangal’s famous fort. The colors of the design are symbolic of the energy and the sense of camaraderie participants are sure to experience during the run.

T-Shirt

Design Collateral

Cheriyal paintings are a dying form of art – known only to a handful of painters in the Warangal district of Telangana. D. Vaikuntham, whose family has continued this tradition since the 15th century, is one of the masters of this art and has designed finisher medals decorated with the traditional Bathukamma motif for the Go Heritage Run - Warangal.

Medal

Poster

Ooty’s natural beauty is the inspiration for all the Go Heritage Run Ooty creatives. The color scheme revolves largely around green as Ooty is synonymous with nature.

Go Heritage Run - Ooty

Design Collateral

Design Collateral

Backdrop for Photo-Ops

Run Bib

Ceritifcate of Participation

Passport Stamp

Design Collateral

The city of Ooty has been a romantic idyll for many. Its smoky mountain trail, the fresh morning air, eucalyptus trees, tea estates, flora and fauna and all its riveting beauty has been an artistic inspiration for several poets, photographers, and travelers. And this is exactly what our artist at Go Heritage Run, Sandhya Madduri, wanted to capture on a Go Heritage Runs T-shirt. The artwork carries icons of all things reminiscent of Ooty. For instance, the various plantations which are spread across the length and breath of Ooty, its pine trees, the glorious mountains, its moody clouds, tea leaves, and the kurinji flower – all symbolize Ooty – are represented in the form of motifs on the T-shirt.

T-Shirt

Design Collateral

Toda is a tribal group inhabiting the Nilgiris District. Toda women do an aesthetically great and intricate form of embroidery on matted fabric and this form of art holds a cultural uniqueness for the community. Based on a system of counting, they use a distinctive style called pugur (or flower) which has been used in this medal too.

Medal

Design Collateral