Go Green Alliance 2010

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AFTER REA DI NG

Creative  Consultants  2010

 Go Green Alliance

Project Report      

Aline  Adams,  AE  Alex  Kotz,  Jr  AE  Lia  Conrad,  Jr  AE  Jessica  Cantrell  Barbara  Pritchett  Caitlin  Ramsey  

The  goals  we  set  forth  this  at  the  beginning  of  this  semester  with  the  client  were  to  

increase  campus  awareness,  brand  the  organization  as  a  resource  and  umbrella  

organization  for  other  environmentally  conscious  groups  on  campus,  while  also  attracting  

new  (younger)  members  to  potentially  take  over  execution  positions  and  continue  the  

legacy  of  the  Go  Green  Alliance.    Our  plan  to  accomplish  these  objectives  included  a  social  

media  campaign  that  included  Twitter,  Facebook,  Flickr,  updating  the  website,  and  adding  a  

blog  feature  or  forum  for  member  groups  to  post  on.      In  order  to  increase  attendance  at  

biweekly  meetings  we  invited  more  students  to  the  Facebook  fan  page  and  advertised  GGA  

events  happening  on  campus.      

We  began  the  semester  brainstorming  ways  to  attract  new  members  and  publicity  

options.    One  event  the  Go  Green  Alliance  executive  board  was  enthusiastic  about  was  the  

Southeast Student Renewable Energy Conference that UGA was co-hosting. We wrote a press

release for the event and sent it to the Red &

Black, Flagpole, and Athens-Banner Herald.  

Another  event  we  publicized  for  Go  

Green  Alliance  was  Sustainability  Day,  October  

20,  2010  on  the  Tate  2  lawn  hosted  by  the  

Office  of  Sustainability.    Advertising  and  

publicity  measures  taken  included  street  

painting  a  mural  with  event  information  onto  

Sanford  Drive  by  the  bus  stop  and  passing  out  Sustainability  Day  stickers.  We  also  wrote  a    

press  release  that  was  sent  to  the  Red  &  Black,  and  Flagpole’s  online  calendar.    Through  

both  of  these  events,  we  hoped  to  engage  current  members  while  also  attracting  new,  non-­‐

traditional  members.      

Sustainability  Day  was  a  huge  success  for  the  Office  of  Sustainability,  as  well  as  the  

Go  Green  Alliance,  I  personally  connected  with  a  dozen  potential  new  members  and  got  

them  to  sign  up  for  the  listserve.    At  the  beginning  of  the  semester  there  were  

approximately  400  subscribers  to  the  GGA  listserve,  and  today  (3  months  later)  there  are  

521  subscribers.    At  the  beginning  of  the  campaign  UGA  Go  Green  Alliance  Facebook  page  

had  approximately  200  fans;  today  we  are  proud  to  say  there  are  420  fans.  

  This  semester  has  been  a  success  for  us  with  Go  Green  Alliance,  however,  we  know  

to  successfully  maintain  these  goals,  and  to  continually  increase  awareness  of  GGA,  and  we  

will  have  to  work  just  as  hard  next  semester.    We  will  continue  to  update  our  social  media  

outlets,  while  at  the  same  time  starting  a  new  blog  for  GGA,  which  will  be  another  outlet  to  

keep  members  up-­‐to-­‐date  on  current  information  about  the  organization,  as  well  as  posting  

fun  tips  on  staying  green  in  your  daily  life.    

For  future  events,  our  team  is  in  the  brainstorming  process  with  Go  Green  Alliance  

members  to  host  campus-­‐wide  events  for  a  plastic  water  bottle  campaign  in  January  and  

Earth  Week  in  April  2011.  Goals  of  the  plastic  water  bottle  campaign  include  eliminating  

water  bottles  from  vending  machines  on  campus  and  at  SGA  events  by  offering  “green”  

solutions  such  as  retrofitted  water  fountains  to  make  filling  up  reusable  water  bottles  

easier.    We  are  looking  forward  to  continuing  our  green  mission  with  GGA  next  semester.

Appendix  

Old  Logo  (In  use  2008-­‐2010)  

     New  Logo  (October  2010-­‐present  –  created  by  Aline  Adams  and  Alex  Kotz)      

  For Immediate Release UGA Go Green Alliance www.ugagogreen.org Contact: Emily Karol [email protected]

29 September 2010

GO GREEN ALLIANCE GEARS UP FOR RENEWABLE ENERGY CONFERENCE

ATHENS, GA—Hundreds of students from across the Southeast will be in Athens the

first weekend of October when the UGA Go Green Alliance co-hosts this year’s Southeast

Student Renewable Energy Conference along with the Southern Energy Network.

Students will be able to attend a variety of networking events with students and

professionals and learn about the challenges of achieving sustainability. They will learn about

current environmental issues specific to the South and connect with others who are fighting for a

future where clean energy and sustainability are a priority.

This Southern Energy Network formed as a result of the first SSREC and has helped

universities across the Southeast learn to create more sustainable living communities.

The UGA Go Green Alliance is a coalition of 26 student organizations that all work “to

promote sustainability in an effective and cohesive manner, incorporating all aspects of the

campus from academics to service operations.” The Go Green Alliance serves as a liaison

between students and student organization and helps educate them on ways to be more

sustainable.

There is still time to register for this year’s conference. Registration will be open until

October 1 and volunteers for the actual event are still needed. For more information, visit

http://climateaction.net/ssrec. To learn more about the Go Green Alliance, visit their website at

www.ugagogreen.org.

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   For Immediate Release UGA Go Green Alliance www.ugagogreen.org Contact: Emily Karol (404) 694-0666 [email protected]

11 October 2010 UGA CAMPUS SUSTAINABILITY DAY

ATHENS, GA—The UGA Go Green Alliance and the Office of Sustainability will host a

Campus Sustainability Day on Wednesday, October 20, 2010. The event will be held on the

West Lawn outside of the Tate Center and in Tate Center room 408.

Sustainability Day will feature events including an informational fair on the West Lawn.

Various environmentally conscious student organizations will have information tables and be

passing out information, giving demonstrations, and answering questions about ways students

can get involved with sustainability efforts on campus.

The Office of Sustainability will be offering the chance to win a prize for those who

commute to campus car-free and register their mileage, and there will also be free bicycle tune-

ups for those who arrive at the fair by bike.

Other events on Campus Sustainability Day will include an update from the Office of

Sustainability about campus initiatives and a drop-in sustainability forum for brainstorming

current and future sustainability initiatives. The UGA bookstore will also offer discounts on

several eco-friendly products all day.

For more information, please contact the Office of Sustainability’s website at

www.sustainability.uga.edu or the Go Green Alliance website at www.ugagogreen.org.

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