Go Forth And Tell Stories: A Museum Case Study

Presented by @andybuddof Clearleft

Go Forth And Tell Stories

People don’t read,they scan

- Jakob Nielsen

The scent of information- Jared Spool

We Created A Web Accessible to All

We Created a WebWhich Was Dumbed Down

We Forgot that PeopleRead for Pleasure

The Web was Optimised for FOMO

The Web Became aDumping Ground for Content

Nobody Cares What The Chairman Thinks

Our Web Copy Sucked

Content StrategyTo The Rescue

Reduce QuantityIncrease Quality

Along Came Social Media to Compound the Problem

Social Media Marketing Experts

Our Content Made Them Rich

Some Tried to Grow Their Reach

Some Tried to ProtectContent with Paywalls

Longform Backlash

Ma!er

Long Form StorytellingWasn’t New

It’s About Building CapabilitiesNot Buying Technology

Plenty of Tech PlatformsOut There

Google Cultural Institute

The Wellcome Collection

Digital Collections

The future of museums is in the stories you hold

Presented by @andybuddof Clearleft

Go Forth And Tell Stories

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