Go Fara

Energy is created in a constant form, Faraday gave us the opportunity to grasp this. We choose not to harness this as much as we should.

We waste time consuming energy, instead of saving time creating energy.

Over 40% of the population of Greifswald travel via “fahrrad”. As a society we possess a selfish manner to take the facile option.

Its time to travel further away from this mentality.

52% increase in fuel costs over 5 years

75%of people live within 30 minutes of work

24%of commuters do not travel by car

40-50%of all non-walking journeys could be

completed by bicycle without greatly increasing time.

This increase could displace up to one sixth of all car mileage.

9 - 5working day anatomy

Probability of the following

heart diseasehigh blood pressurediabetescolon and breast cancerdepressionanxietydiscredit psychological well-being

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50% of office staff claim to be too busy to keep fit on a regular basis.

45 minsof the same activity causes a defect on productivity.

Employees becoming lethargic and unmotivated induces profitsto decrease

30minutes of physical activity to a moderate intensity level, should be achieved at least five days of the week.

Define a commercially feasible product and system that enables the population to change their everyday commute, through encouraging physical activity and motivation.

wake

eat

commute

work

eat

work

commute

eat

sleep

wake

eat

commute

work

eat

work

commute

eat

sleep

The Go Fara service and product “Tim” aim to motivate commuters worldwide.Through social networking, rewards and general well being, corporations can show compassion towards their employees. Encouraging a healthy lifestyle, a caring attitude to atroubled environment and aiming to savemoney simultaneously.

Go Fara with Tim[e] to spare.

Full bleed image of walking into office with bike.

The Commuter

The Cyclist

The Motivator

Smart card used insideoffice, data transferredto online system

Return and log out of Tim

Touch card to log onto Tim

Commute

Regulated breaks from desk

20 minute activity with Tim

Become refreshed and energised

Share and compete online with colleagues

Use Tim to increase fitness

Freedom &

Fun

Share/Compete/Challenge online

A triple based system accompanied by a dual function product.

Individual profiles boosting motivation through a social medium.

Once the user has signed onto their Go Fara profile, the self powered cyclometer tracks everything from calories to GPS.

Smart cards have the ability to transfer and store data, employees use the same card to access their place of work, once the commute is registered it can be instantly shared online once used in the building.

Full bleed image of swiping card on CAD model and saying welcome... whoever it is.

Unisex

Comfort

Dual Functionality

Clean hidden belt drive

Online Community

Motion Powered Features

OLED Lighting

Rear Rack

Unique Design

Easy maintenance

Intuitive E-ink Interface

1040

1700

850 -900

530120

650

660.4

805 - 870

50˚

80˚

From 5th to 95th percentile

Tim’s precision engineered body is moulded from the recyclable thermoplastic poly carbonate. Often referred to as its commonbrand “Lexan”.

Providing a high level of impact resistance and strength, through ease of processing poly carbonate can supply a lightweight cost effective solution, opposing typical metal based frames.

CCH3

CH3

On

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Tim shows a organic shape in a complete new style of bicycle. Through beautiful form, Tim provides comfort through function.

Aiming at both genders through a low step frame, clean belt drive and parallel structures the bike becomes appealing. Embracing users attention through emotional design.

Full bleed dark image?

OLED technology has been described as the next generation of lighting. It has possibilities to revolutionise the whole concept of lighting and space.

Powered purely from the internal hub dynamo, OLED lighting is ultra thin, lightweight and has a low energy consumption. Tim also houses urban styled rear reflectors to coincide with Road Vehicle Lighting Regulations 1989.

“A Scientific theory should be as simple as possible, but no simpler.” Albert Einstein

Tim converts to an exercise bike with 5 simple steps. Slide the enclosing door.Twist the roller mechanism feature.Displace the storage locking switch.Rotate storage to fixed position.Lock the front brake.

Ensuring resistance on the rear wheel is of clear importance. Without this, the level of activity would be close to redundant.

The maintainable mechanism ensures a moderate intensity level is achieved. Triggered with a simple twist on the frame body, set up could not be easier.

Retractable strap for safety

Image of saddle in environment with body somewhere near

Handlebar perspective image environment

A hybrid handlebar design was accomplished to ensure ease of use when in both commuting and exercising aspects of the system.

Ergonomically designed with consistent form, alongside an intricate saddle to suit different styles of cycling.

External production partners have been identified to help the Go Fara brand grow for the better.

Use of the Shimano dynamo DH - 3N30 hub compliments the initial idea of power generation to an affordable standard. Additionally The internal nexus 8 speed hub saves space and weight, providing a suitable amount of control for a general commuter cyclist.

Gates Carbon Drive Systems show the future of cycling. Not only looking urban and stylish, belt drives provide a smoother and quieter ride. The inexpensive parts show in depth sustainibility.

All components from the cranks to the roller mechanism are fitted with M3 or M6 sized hex bolts. Ensuring maintenance and adjustments are done with the highest level of ease.

Other aspects of maintenance come through snap fittings and removable panels.

“ Form follows function.”Horatio Greenough 1852

To launch the Go Fara scheme, major corporations need to be targeted. Tim comes with a standard urban design, but to enhance a companies green ethos style adaptations could be produced.

Created by

Adam Taylor(2012)

www.ataylorsdesign.com