Go Digital and Increase M agazine S ales with MAGZTER

Copyright © Magzter Inc. 2012 – Confidential

Michael D. TriunfoDirector of Sales, N.A

Magzter Inc.1230 Avenue of the Americas

Rockefeller Center, 7th Floor, Suite 781, New York, NY 10020 [email protected]

Go Digital and Increase Magazine Sales with

MAGZTER

Magzter Inc. is a member of

mailto:[email protected]

http://www.accessabc.com/


Publishing Industry: Digital Pain Points

Too many Digital App providers How to choose the right one?

• The right technology• Cost of App creation and

maintenance • Reliability• App presence across

platforms• Right platform for sales• Global Reach and

promotion

Understanding the Digital Trend

• Publishers’ to focus on what they do best –Content creation!

• Partner with Digital experts to keep abreast with digital trends

• Analyze Digital Consumer patterns


Global smart device boom

Sales of color, touch-enabled, mobile devices are projected to grow significantly over the next few years, sparking consumer demand for interactive magazine and newspaper content

2010 2011 2012 2013 2014

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Touch-SmartphonesTabletsTouch-NetBooks

Device evolution and interactive content create a virtuous cycle

- Color, touch-enabled, portable devices ignite excitement in content apps

- Interactive, exciting content drives interest in other compatible devices

Touch-Smartphones

Color tablets

Touch-Netbooks

Projected US installed base for key device classes(M units, including overlap)


Magzter: The future of content delivery

• Global Digital Magazine Newsstand/Kiosk

• Publishers from all over the world reach out to millions of magazine readers to sell their magazines

• Social media recommendation engine to boost magazine sales

• Magazines in all languages• No production fees for publishers

– simple revenue share model• Only platform to enable

magazines across Apple, Android and web platforms including Apple’s Newsstand


Magzter: Platforms and devices

Now available:

Coming soon:

Other platforms in 2012:

Apple StoreiPhone, iPad, iPod Touch

AndroidMarket

Seize the Magzter AdvantageEasy, self-service publishingMultimedia capability using interactive PDFsMultiplatform accessGlobal availabilityReal-time sales tracking

PC, Mac, Internet Browser

Amazon Appstore

Small Form Factor

http://www.crh.noaa.gov/lsx/?n=lsxrss


Case Study: 5 Days to “Go-Digital”

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CJR Previews the Issue Issue available for preview on CJR’s team iPads for secure preview

CJR team Uploads Files CJR uploads PDF files to the Magzter system

Magzter Sign-up CJR registers online with Magzter

One Time Apple approval

Issue goes LIVE! Issue available on iPhones, iPads, iPod Touch, Android devices, Amazon, web on Magzter & a CJR branded app on Apple Newsstand


Apple Newsstand: Magzter powered ‘white label’ apps

• A single upload feeds both Magzter and iOS5 Newsstand

• Interactive PDF Support on both Magzter Newsstand and Apple’s Newsstand

• Real Time reporting of sales of both Magzter and Apple Newsstand


Apple Newsstand: Newsstand app branded for you

• Magzter creates a branded Apple Newsstand app

• Publisher content is made available on the Apple Newsstand subject to Apple approval – entire process is managed by Magzter

• Publisher masthead logo prominently displayed in the app

• The Publisher logo and branding will also be on the inner pages

• Revenue from the app shared with Apple and Magzter as per the Magzter agreement

• Publisher sells single copies, subscriptions and archived issues


Enhanced user experience

• Completely revamped new 2.0 design

• Push notifications to users when new issue is added

• Magazine gifting online on www.magzter.com

• Progressive downloading of magazines when connected to the Net

• Multiple subscription options – with ‘auto-renew’

http://www.magzter.com/


Magzter Zero Cost Model

Zero setup fee

Zero upload fee per issue

No additional cost to make your magazines interactive

PAID MAGAZINES

• 50:50 revenue share after any transaction fees to Apple, Android, etc.

CONTROLLED CIRCULATION MAGAZINES

• Only download charges apply

WHITE-LABEL iPad iOS5 Newsstand App

• One-time fee to create a white-label app for Apple’s newsstand with revenue sharing


MPA-IMAG Exclusive!

FREE Apple Newsstand Apps for all

MPA – IMAG Members and Attendees signing up with MAGZTER

during this event!


Contact us for more…

Girish RamdasCo-Founder and CEOEmail: [email protected]

Michael D. TriunfoDirector of Sales, North AmericaEmail: [email protected]

Neha RamejaManager- Business DevelopmentEmail: [email protected] USA: Magzter Inc.

1230 Avenue of the Americas Suite 781, 7th Floor Rockefeller CenterNew York, NY 10020Email: [email protected]





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Go Digital and Increase M agazine S ales with MAGZTER

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