Go Cradle to Cradle · 2017-07-07 · flooring products that deliver outstanding value in design and functionality ... DESSO Mosaic 9990 . John cage (US composer, 1912-92) “I can‟t

Go Cradle to Cradle®

To boost innovation and a build a

responsible business

Our vision

How to make the floor work for our health and wellbeing?

We want to be the world leader in making environmentally responsible

flooring products that deliver outstanding value in design and functionality

and thus contribute to people‟s health and wellbeing.

Today, most people spend 90% of their time indoors. As a supplier of carpets

to the commercial and consumer sectors, we believe it is our responsibility to

develop products that contribute to a healthier living and working space.

At Desso, we say „the floor is yours‟ to underline the fact that we maintain a

relentless focus on our customers at all times. It underpins everything we

do. We know that our success depends on it.

DESSO a Cradle to Cradle® company

History

Key milestones in the history of Desso:

1993 Desso was acquired by DLW (Deutsche

Linoleum Werke) and removed from the

Amsterdam stock exchange.

1998 DLW/Desso was taken over by Armstrong

World Industries Inc. (NYSE:AWI).

2007 In April, Desso became independent again

after the acquisition by current management board

and NPM Capital, a Dutch investment company.

2010 Desso Group acquired the profitable activities

of Enia Carpet NL Holding BV in February 2010.

2011 Since April 2011, Desso shares are held by

Bencis Capital Partners (majority shareholder) and

the current management board.


Desso Group Business Overview

Carpets 82% Business Carpets 60%

Hospitality, Marine & Aviation 9%

Consumer Carpets 13%

Sports 18%

2012 figures (ytd October) - % of total sales

Desso Group


Corporate strategy

1. Operational excellence

2. Innovation

Creativity

Functionality

Cradle to Cradle®

3. Expansion

Geographic expansion

Channel expansion

4. Communications

Custom made wall carpet

Stedelijk Museum Amsterdam, the Netherlands


1. Creativity

2. Functionality

3. Cradle to Cradle®

Innovation through


1. Creativity DESSO transformed itself into a superior floor design

company through better external focus via the “Circles

of Architects®” programme.

2. Functionality DESSO invented carpet tiles that significantly improve

health by superior:

Indoor air quality

Less fine dust (8 times lower levels than

hard floors)

No off-gassing

Sound absorption in offices, healthcare and

schools

3. Cradle to Cradle®

Innovation through


DESSO Visions of Shards 6103

Desso has been making a difference with eco-

efficiency for years. These are examples of what

we do in the area of eco-efficiency:

Energy consumption

32% reduction in energy consumption per

carpet tile produced from 1998-2010 in

Waalwijk, the Netherlands.

Recycling

100% recycling of pure textile manufacturing

waste at Desso’s production plants.

In 2011, 88% of all packaging materials were

recycled

Eco-efficiency


DESSO Mosaic 9990

John cage (US composer, 1912-92)

“I can‟t understand why people are frightened

of new ideas. I‟m frightened of the old ones.”


The result of an old idea…

Landfill or burning


Towards a circular economy...

Arsenal FC

The linear approach:

Take, make and dispose

The circular approach:

„Waste is food‟


According to the Cradle to Cradle® principles,

products are made from pure components that

are easy to disassemble, so that new products

can be made from them (= up-cycling) in both

the biosphere and the technosphere.

Michael Braungart

William McDonough

What is Cradle to Cradle®?


Cradle to Cradle® - Why?

It is a good, positive quality initiative

Not only for the environment but also for

health (in-door air quality)

Waste becomes food for other products

It is not only good for people & planet – it

is a business building opportunity


1. Positive footprint

2. Improve quality of life and environment

3. Re-utilize all materials used in the product.

Design criteria: easy disassembly

4. Use post-customer materials as raw material in

the product

5. All raw materials should be 100% safe for

humans and environment

6. Use renewable energy in all stages of the cycle

Eco-effectiveness

It’s all about Eco-Effectiveness


These are some of the steps we have already taken:

50% CO2 reduction between 2007-2011 for the

total company.

The amount of renewable energy used at Desso

accounted for 33% in 2011, up from 7.8% in 2008

and from zero in 2007.

Self-generated energy: 25,000m2 roof covered by

solar cells

100% biological purification of our waste water in

Dendermonde. In 2011, 94% thereof was

additionally purified with a special ozone

treatment.

The special ozone treatment resulted in a 56

million litre saving on fresh water in 2011.

Eco-effectiveness


OPTIMAL OPTIMIZING

TOLERABLE

IDENTIFY THE BEST: ABC-X CATEGORIZATION

NOT ACCEPTABLE

NOT CHARACTERIZED

PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH

TIME

Clients and

suppliers are

regarded as

partners to reach

quality.

ECO-EFFECTIVENESS

Create „Passive Positive List for

existing products

Analysis of all raw materials

Use only positively defined materials

Phase out non-acceptable raw

materials

No need to be perfect from day one!


The Cradle to Cradle® cycles

Biological cycle Technical cycle


Cradle to Cradle® Roadmap to 2020

Positively defined = is

based on current used

raw materials and hazard

assessment (calculated

by mass)

C2C Products certification

= based on sales volume

in m2 (2012 figure is

based on actual sales

volume)

All Cradle to Cradle®

objectives as mentioned

in the Roadmap are

subject to commercial and

technical viability.

© July 2012 DESSO®

Commercial carpet tiles


Over 90% of Desso‟s carpet tiles are

Cradle to Cradle® certified


DESSO Take Back™

In early 2008, Desso took revolutionary steps to

ensure that carpets would be safely recycled by

launching its Take Back™ programme.

Desso has set up a Take Back™ programme to

ensure that products will be recycled according to

the Cradle to Cradle® principles.

Besides our own products, we also encourage the

international collection of all types of used carpet,

except for those products containing PVC.


DESSO Refinity®

All non-recyclable fractions will be used as secondary fuel in the cement industry.

In 2009, Desso developed an innovative separation

technique called Refinity®.

NOW

Post-consumer PA 6 yarn up-cycled into

new yarn

Post customer backing used for:

Road works / cycle paths

Cement industry

FUTURE - Cradle to Cradle®

Backing is up-cycled into new backing (DESSO EcoBase®)

Yarn and backing are up-cycled in other industries such as office chairs, vacuum cleaners etc.


Closing the loop: Econyl®

From the onset, we recognised that in order to achieve our Cradle to Cradle® goal, co-operation and commitment is needed

from key partners.

Over 60%* of our carpet tile range is available with ECONYL® yarn.

ECONYL® is a yarn which is made from 100% regenerated nylon including post-consumer yarn waste from Desso‟s

Refinity® plant.

* 60% relates to the sales volume of products available with ECONYL® yarn in the commercial carpet tile collection. The total %

of recycled content varies per product and per colour. Whether a colour contains ECONYL® yarn and the exact % thereof can be

found on our website: www.desso.com DESSO a Cradle to Cradle® company

Mckinsey report

Arsenal FC

Microsoft


Report by the Ellen MacArthur Foundation

McKinsey & Company worked on the case examples

and analytics

Launched at the World Economic Forum in Davos

The report claims that businesses can save up to $630

billion per year in the EU by moving to the circular

economy

The report cites Desso as one of the pioneering

companies that is leading the charge to the new world

Download via: http://www.ellenmacarthurfoundation.org/

http://www.ellenmacarthurfoundation.org/

Innovation Platform

Encourage all stakeholders (suppliers, design

community, waste management partners,

customers) to consider new products and C2C

design paradigms.

Jointly develop know-how and new technology.

Provide better content to CSR/Sustainability

policies of companies/governments.

Enable improved wellness/well-being with our

products, such as AirMaster® and SoundMaster®.

Offer outstanding design

Cradle to Cradle® as an innovation platform

DESSO a Cradle to Cradle® company DESSO a Cradle to Cradle® company

DESSO AirMaster® 2914

Our Cradle to Cradle® approach is very well

accepted by our customers and how it can

positively contribute to their corporate social

responsibility policy.

Cradle to Cradle® design helps us make healthier

products, which is expressed in our company

vision:

Putting our customer‟s needs at the

centre of our strategy

DESSO a Cradle to Cradle® company DESSO a Cradle to Cradle® company

DESSO Visions of Flowers 4411

‘How can we make the floor work for

your health and wellbeing’

Desso‟s Cradle to Cradle® network


Ever expanding....

http://www.backhausen.com/index.php?PHPSESSID=c688fe1a31154a303d3717f8936909d7

For more information, please contact us or visit our website

www.desso.com

Thank you!

Join us on Facebook: www.facebook.com/circlesofarchitects

Follow us on Twitter: www.twitter.com/DessoGroup

Watch our videos on YouTube: www.youtube.com/dessogroup

www.linkedin.com: look for Desso DESSO a Cradle to Cradle® company

http://www.desso.com/

http://www.facebook.com/circlesofarchitects

http://www.twitter.com/DessoGroup

http://www.youtube.com/dessogroup

http://www.linkedin.com/

Go Cradle to Cradle · 2017-07-07 · flooring products that deliver outstanding value in design and functionality ... DESSO Mosaic 9990 . John cage (US composer, 1912-92) “I can‟t

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