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Pencils of Promise is a nonprofit organization that builds schools and increases educational opportunities in the developing world.
Founded by Adam Braun in 2008.
As of January 2015, the charity has served over 31,000 students, built 353 schools and has provided 24.3 million education hours.
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WHO
The GO CARE collection offers a range of laser cutted bar necklaces in a pencil shape and bracelets in wood with leather details.
By buying a GO CARE product, GO Goods will donate 30 % of your purchase to Pencils of Promise, in support of school builds in Laos.
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HOW
CAMPAIGN BRANDING
LOGO
COLOUR PALETTE TYPOGRAPHY ILLUSTRATION STYLE
PoP Marigold
Pantone 124C
CMYK 0, 28, 100, 0
RGB 238, 171, 0
#EEAB00
Light grey
CMYK 23, 18, 18, 0
RGB 196, 196, 196
#C4C4C4
Graphite
CMYK 63, 55, 54, 29
RGB 89, 89, 89
#595959
Black
CMYK 0, 0, 0, 100
RGB 0, 0, 0
#000000
Gotham HTF Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?%#$
Gotham HTF Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?%#$
Gotham HTF Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?%#$
Gotham HTF Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?%#$
PHOTOGRAPHY (“THE DREAM”)
1. THE COLLECTION
2. PACKAGING
3. CAMPAIGN WEBSITE
5. INSTAGRAM AD
6. POSTER SERIES
7. LOOKBOOK
Every dollar raised is meaningful. 25 $ provides educational opportunites for 1 student, 500 $ supports a teacher, 10 000 $ provides wash for a community, 25 000 $ builds a PoP school.
The goal for this campaign is to raise enough money to build a PoP school in Laos. This means that we need to raise 25 000 $.
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GOAL
THANKS
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