GNSS and the future of Road/Intelligent Transport Systems (ITS)

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GNSS and the future ofRoad/Intelligent Transport Systems (ITS)

Andrew SageDirector, Helios1st December 2011

This presentation will provide an understanding of the trends in road/ITS and the use of GNSS

• History - how GNSS has become ubiquitous to road transport users

• Current - How are things already changing?• Future – What can we expect round the corner

• Examine three case study applications

• The ‘connected vehicle revolution’• Implications for GNSS and positioning

1

This presentation will provide an understanding of the trends in road/ITS and the use of GNSS

• History - how GNSS has become ubiquitous to road transport users

• Current - How are things already changing?• Future – What can we expect round the corner

• Examine three case study applications

• The ‘connected vehicle revolution’• Implications for GNSS and positioning

2

Personal Navigation Devices (PNDs) have become commonplace globally

• PNDs have met the user demand for vehicle navigation• Undercut the cost of integrated vehicle devices (IVDs)

3

Vehicle manufacturers have, to date, been bypassed by nomadic devices

• Attempts in the late 90s to offer value added services have failed, with exception of N America• Emergency call, breakdown, concierge, etc• Unwillingness of consumers to pay for these services

• Vehicle navigation is the only significant application today that drives GNSS uptake in consumer vehicles• A small handful of proprietary emergency services (eg PSA)• Dedicated On-Board Units (OBUs) installed in commercial

vehicles for fleet management and road pricing

4

We are entering the third generation of Intelligent Transport Systems (ITS)

5

Integrated Vehicle Devices (IVDs)

No connectivity or dynamic content

High installation cost

1990-2000

Personal NavDevices (PNDs)

Limited connectivity or dynamic content

Low cost

2000-2010

Integratedsmartphones

Integrated wirelesslywith vehicle

Wide range ofapplications

2010-2020

This presentation will provide an understanding of the trends in road/ITS and the use of GNSS

• History - how GNSS has become ubiquitous to road transport users

• Current - How are things already changing?• Future – What can we expect round the corner

• Examine three case study applications

• The ‘connected vehicle revolution’• Implications for GNSS and positioning

6

Navigation and mapping is becoming a free commodity, assumed by users

• Applications and content are becoming free at the point of use – subsidised by data charges• Eg Google, Nokia

• Significantly reduced data tariffs and modem costs• Fixed costs promoted by telecomms regulators

• Integrated chipsets with communications, GNSS and a multitude of other RF/sensors

• Demand for seamless consumer connectivity• Merger of content/service providers with device

manufacturers• Nokia/TomTom takeovers of Navteq/TeleAtlas• Google moving into smartphones

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The growth in GNSS smartphones is threatening to sweep away everything in its path

• GNSS penetration of mobile phones = 15% in 2009• Forecast to rise to nearly 70% by 2020 globally

• Open operating systems are enabling an exponential growth in third party applications• Android - 28% of Apps can access location• iStore - In 2010, 34% of all Apps access location

- over 6,000 Apps were classed as LBS

• Acceptance from the rest of the industry• PNDs are becoming connected to enable dynamic content (eg

traffic info) in an attempt to retain market share• Vehicles have wireless connectivity to driver’s smartphone

8

This presentation will provide an understanding of the trends in road/ITS and the use of GNSS

• History - how GNSS has become ubiquitous to road transport users

• Current - How are things already changing?• Future – What can we expect round the corner

• Road Pricing, e-Call, Navigation

• The ‘connected vehicle revolution’• Implications for GNSS and positioning

9

In addition to Germany, France has now committed to GNSS road pricing for commercial vehicles

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Category 4: future non-GNSS solution

Category 3: no known plans

Category 2: technology evaluation

Category 1: existing or planned GNSS

(Not evaluated)

GNSS is becoming the technology of choice for free-flow road user charging

• Free flow schemes governing all roads• GNSS is the only solution

• GNSS schemes for only motorways and trunk roadsx Higher cost of on-board units and communications

Lower infrastructure maintenance costsAbility to offer other value added services

• New GNSS services have the potential to improve accuracy/availability/integrity• Multi-constellations will significantly improve urban

accuracy/availability• Services such as EGNOS

can help to counter fraud

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E-Call – a European regulatory initiative that is now a case of ‘when’ and not ‘if’

• EC has issued its recommendationthat will lead to specifications for the upgrade of emergency call response centres

• Regulation requires e-Call devices to be fitted to all new models of passenger cars and light vehicles from 2015

• The national members of CEN, the European standardisation body, have approved the standard covering Pan-European eCall Operating Requirements

• Russian government is continuing with its more aggressive schedule of implementation from 2013 for its equivalent ERA programme

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Wide support for the implementation of e-Call amongst governments and industry

• Member States seem to ‘buy into’ safety benefits• Vehicle manufacturers have been given the freedom to

implement the regulation in harmony with their own plans to deliver other value added services

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Navigation – strong competition today between three different methods of delivery

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IN-VEHICLE DEVICE

PNDFree turn by turn navigation

Multi functionality

Connectivity

SMARTPHONE

Greater reliability

Large display screen

Integration with other systems

Low cost

Portability

Extended mapping content

Navigation

This presentation will provide an understanding of the trends in road/ITS and the use of GNSS

• History - how GNSS has become ubiquitous to road transport users

• Current - How are things already changing?• Future – What can we expect round the corner

• Examine three case study applications

• The ‘connected vehicle revolution’• Implications for GNSS and positioning

15

Vehicle manufacturers now seem convinced by the value of offering us new connected services

• A distributed network • Vehicle - vehicle, vehicle – roadside

• A wide selection of applications• Road side assistance• Vehicle maintenance management• Broadband and infotainment• Navigation, mapping and content• Traffic management

• The timescales for uptake remain unclear in the current economic environment

• The solutions will vary from fully integrated systems to those interfacing with nomadic smartphones

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There is evidence today of this emerging market from suppliers of GNSS and telematics

• If this capability is built ‘as standard’ in most vehicles then the business case for applications such as road pricing and e-Call are substantially enhanced

• Such a wide set of future applications demands stringent positioning requirements• Multiple constellations and (potentially) frequencies?• Additional assurance and integrity from EGNOS?• Complementary on-board vehicle sensors

• Pressure on through-life costs is placing early pressure to future proof this on-board capability• Software receivers will enable rapid firmware upgrade to

multiple GNSS as constellations become operational

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The sixteen year lifetime of a consumer car

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Design(3 years)

2012 2015

Manufacture(3 years)

2018

In-use(10 years)

2028

• Will it seem acceptable in 2028 to have a vehicle with a ‘GPS only’ receiver?

Summary of key messages to take away

• ITS is one of the largest navigation markets and it will continue to be a source of huge technology innovation

• The widespread availability of GNSS smartphones is already influencing the market and threatens to alter our pre-conceptions of navigation and pricing

• We are about to enter a new generation in ITS services driven by the emergence of connected vehicles

• The long-life time of vehicles demands a long term perspective and preparation for new GNSS services and other sensors that will enhance performance

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www.askhelios.com

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Thank you for your attention

Andrew [email protected]