GNC FInal Project

A DIGITAL FUTURE FOR GNCExpanding and Improving in Digital Communication

Founded in 1935 Over 7,000 retail locations in U.S.

CAMPAIGN STRATEGY

COMPETITOR Bodybuilding.com

•Content plus retail•Wholesale price

CAMPAIGN STRATEGY

Emphasize GNC’s strengths, differentiate from Bodybuilding.com

KEY AUDIENCES

Anyone interested in fitness

CAMPAIGN TACTICS

MOBILE APP

• Location based• Promotions• Membership

program• Emphasis on retail

CAMPAIGN TACTICS

SOCIAL MEDIA

CAMPAIGN TACTICS

GOOGLE ADS

Key words Exercise Work out Diet

Emphasize customer service

E-MAIL

Promote online sales and in-store promotions

SUCCESS

Projected cost: $48,000 - $51,000 per monthIncrease retail revenueIncrease social media audience

SUMMARY

Increased digital exposureRepositioningIncrease profitIncrease market share