GMS Proposal

The Search Landscape

Search Engine Marketing is an acquisition channel

which matches user intent to sales.

Our Philosophy

We match your inventory to its demand.

In English…

The search demand for Accounting/Bookkeeping and related services is growing...

We ensure that the demand finds your business

A search for related services shows that your competitors have invested heavily in this

space...

We can target users who are searching for Bookkeeping and related services...

$

We get low click prices because we target the Long tail of Keywords

‘Bookkeeping Services’{High Prices, High Volume, High Competition}

' Bookkeeping and Tax Consultants in Gauteng' {Low Prices, Low Volume, Little Competition}

Exact vs. Broad Match - Long Tail Graph

Search Terms

No. of Clicks

/Cost

PerClick

Broad Match‘Head’ – industrial

equipment

Exact Match‘Long Tail’ Search Terms

E.g. equipment

CPA ROAS CPC

Smallquantity Large

quantity

• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search

We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.

What makes us different from other company's ?

Search Networx Solutions

We have the following solutions:SEO & Landing Page & Google Clicks;

visit our website www.searchnetworx.co.za

for more info on what we have to offer...

Package 1

Traffic from Google 100 clicks per month guaranteed - R20000 over 10 months

Landing page to convert visitors to investors - R3000 over 10 months

R23,000 over 10 months [R2,300 per month ex VAT]

13/01/15

Package 2

SEO – Basic SEO - R12,000 over 10 months

Traffic from the front page of Google 100 clicks per month guaranteed - R20,000 over 10 months

Landing page to convert visitors to clients - R3000 over 10 months

R35k over 10 months [R3,500 per month ex VAT]