WE ARE PROFESSIONAL GRADE. Jack Gage ADV 420 GMC Digital Marketing Strategy
WE ARE PROFESSIONAL GRADE.
Jack GageADV 420
GMC Digital Marketing Strategy
OVERVIEW OF
• GMC is an American automobile division of General Motors that mainly focuses on trucks and other utility vehicles.
• GMC was founded by William Durant in 1912, as a holding company for Buick and created some of the first trucks ever.• Buick owned GMC’s outstanding stock
• GMC’s headquarters are located in Detroit, MI.
THE PRODUCTS
GMC Canyon
GMC Sierra 1500-Sierra: 2500 and 3500
GMC Terrain-Terrain Denali
GMC Acadia-Acadia Denali
GMC Yukon-Yukon: Denali, XL and Denali XLGMC Savana-Savana: Passanger and Cutaway
S.W.O.T ANALYSIS
• Strengths-Name brand-Professional grade products-Large budget-Sports sponsorships/advertisments
• Weaknesses-Young adult market
• Opportunities-Future vehicles and technology(https://www.gmc.com/canyon-denali-small-pickup-truck.html)-Mobile/social media marketing
• Threats-Competitors (Ford, Dodge and Chevrolet)
TARGET MARKET
• Anyone legally eligible to operate a vehicle-Mainly young adults from the age of 18-35
MARKETING STRATEGY
• Revamp all social media’s-Snapchat and Instagram specifically
• Add some trendiness to the website.
• Hire a young celebrity.
WEBPAGE
• Creating a more trendy/ appealing website. • Search engine optimized.
SOCIAL MEDIA
https://www.instagram.com/gmc/
https://www.facebook.com/gmc
https://www.youtube.com/user/GMC
https://plus.google.com/+gmc
https://twitter.com/ThisIsGMC
• To create a buzz on our social media accounts.
KEY PERFORMANCE INDICATORS• Overall traffic on our webpage and all
social media’s.-new followers on all social media platforms (Instagram specifically)
• Clicks per page on main/mobile GMC website.
BUDGETING
• Our new budget $250 million dollars, compared to last years budget of $180 million.