GMC 2010

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

Inserting Brazil in the worldwide route of excellence in Knowledge

Management and Innovation

TKN (The KNOW Network) is an organization in London – UnitedKingdom, founded in 1996 by a prominent researcher in the KnowledgeManagement and Innovation area.

The main target is to promote growth of an organization’s intellectual capital as strategy:

The KNOW Network

The KNOWledge Network Brasilwww.tkn.org.br – [email protected]

• To build an international specialist’s network in Knowledge Management;

• To accelerate the organizational performance through knowledge sharing,generating innovation;

• To present MAKE Award - Most Admired Knowledge Enterprise (awarded since 1997 in Europe, United States and Asia).

Deming

Award

The KNOW Network in the World

EuropeMalcolm Baldrige

AwardUSA

European QualityAward

Japan

The KNOWledge Network Brasilwww.tkn.org.br – [email protected]

PNQ

Brazil

China

More than 60 Quality Awards in 100 countries:

USA, India, Japan, England, Germany, Holland etc.

More than 20 countries promoting one Knowledge

Management Award (MAKE).

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

MAKE Award Brazil objectives:

• Share lessons learned in experiences, cases, projects and all Knowledge Management initiatives with procedural changes and presentations;

• Induce benchmarking between similar organizations, contributing to dissemination of the best practices in Knowledge Management and Innovation in the private, public and academic sector;

• To award organizations with important contributions and initiatives in the art of Knowledge Management and Innovation in Brazil.

Some participating companies in this international network

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

The KNOW Network in Brasil

We are the Brazilian Chapter of The KNOW Network;

Certifying Agency (people and organizations) .

Mission: “To stimulate; global interaction, Knowledge Management andInnovation, creation and diffusion of the Brazilian initiatives around the world.”

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

The objective is to increase the rank of Brazilian companies presence in the Most AdmiredKnowledge Enterprise Award.

The KNOW Network arrives in Brazil as a Certifying Agency in the eight MAKE criteria ofexcellence in Knowledge Management and Innovation. This action allows Brazil to participatein the largest KM best practice international community and conferences around the world.

1. GENERAL PROFILE432 people in three conference days and two

3. REGISTRANT PROFILE

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

432 people in three conference days and two

workshops:

77% Registrants and Sponsors

14% Speakers

09% Press

2. SPEAKERS PROFILE28% Presidents and CKO´s

46% Directors and Superintendents

10% Managers

16% Others (Consultants, Jornalists, Technicians)

12% Presidents and Vice-Presidents

19% Directors / Superintendents

48% Managers

08% Analysts

06% Consultants

05% Engineers / Technicians

01% Assistants

01% Students

4. REGISTRANT PROFILE BY STATE

65% São Paulo

35% Other States / Countries

1. CONFERENCE BROADCAST MEDIA

- Valor Econômico Journal

- Amanhã Magazine

- More than 1,000,000 newsletters sent (HSM, FEBAB, Voit, HSM, Cenadem, Estado Agency etc.)

- Electronic banners in many websites resulting in 200,000 press with more than 1,100 click throughs

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

2. SATISFACTION SURVEY (1 to 10)98% of registrants want to participate of the GMC in 2010.

- Quality of the cases - 9.83

- Speaker’s Quality - 9.28

- General Satisfaction - 9.55

- Press Office

- 50,000 Page Views from Google

5

10

15

20

Imagens

Declarações

5,315,496 is the total public that read about the Global MAKE Conference during the months of April, May and June of 2009. (Not included the visitors of online magazines and newspapers)

Images published in the media

Declarations published in the

media

0

10

20

30

40

50

Jornal

Online

Printed

Online

3. PRESS COVERAGE

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

0Abril Maio Junho

April May June

0Abril Maio Junho

April May June

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

Abril Maio Junho

Monthly public target

April May June

- GMC 2009 Consolidation –

Consolidation74 - Total articles published on GMC 2009

05 - Total articles published in June of 2009

46 - Total articles published in May of 2009

23 - Total articles published in April of 2009

Printed Media08 - Printed media published on GMC 2009

01 - Printed media published in June of 2009

05 - Printed media published in May of 2009

02 - Printed media published in April of 2009

Online Media66 - Online media published on GMC 2009

04 - Online media published in June of 2009

41 - Online media published in May of 2009

21 - Online media published in April of 2009

Articles and Declaration09 - Total articles with images published on GMC 2009

27 - Total articles with declarations published on GMC 2009

Press Releases32 - Press releases on GMC 2009

Interviews and Coverage05 - Interviews on GMC 2009

05 - Conference coverage on GMC 2009

Sample newspaper clippings: Valor Econômico, O GLOBO and Gazeta Mercantil

“The conference fulfilled the mission of “To begin” to insert Brazil in the knowledge management route as a performance improvement tool for business.”

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

a performance improvement tool for business.”Aracy Campos – Consultant

“The GMC 2007 was an excellent opportunity to know diverse knowledge management actions in many organizations, as much in Brazil as everywhere else.”Claudio Amorim Guimarães - O N S

“… it is necessary for more advertising and announcements for this conference, because many professionals haven’t heard about GMC. “Valquiria Rossi – UMESP

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

May, 25, 26 and 27, 2010São Paulo - Brasil

• Third edition of the largest international conference regarding Knowledge Management and Innovation best practices.

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

• Projected 500 in attendance and more than 40 speakers.

• 2010 Subject: “COLLABORATION CHANGING THE WORLD”, the eight MAKE criteria with similar successful cases of the 20 MAKE Award finalists around the world along with the 10 Brazilian MAKE Award finalists in 2009.

• EXPOGMC 2010, bringing the most up date in Knowledge Management, Portals, Content Management, Streaming Media and Innovation practices, present are organizations displaying the results of projects in these areas.

• After the conference, the GMC Magazine will be send virtually to all the participants with the summary of workshops and the main conference, along with interviews with all speakers.

Objectives of the GMC 2010

• To discuss the MAKE methodological function in Knowledge Management and innovation process within worldwide organizations;

•To integrate the worldwide best practice chain, through public or private organizations, universities, research institutes, government etc.;

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

universities, research institutes, government etc.;

•Join efforts to implement Knowledge Management and innovation actions in the promotion of Brazilian organizations;

•To spread the Knowledge Management MAKE methodology;

•To spread international Knowledge Management and innovation initiatives;

•To congregate in the same place with many different Knowledge Management and innovation visions and opinions, and to continue the discussion through TKNBrazil website;

•To launch the edition of GMC and MAKE Award Brasil 2011.

Subscribe now to workshops and conference with an outstanding discount !!

www.tkn.org.br

The KNOWledge Network Brasil www.tkn.org.br – [email protected]

www.tkn.org.br

[email protected]

Phone: 55 11 3013.2063Fax: 55 11 3544.4643

Global MAKE Conference 2010