GM Confidential CTS-V Launch Training THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES.

GM Confidential

CTS-V Launch Training CTS-V Launch Training

THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES ONLY AND IS NOT TO BE DISSEMINATED TO, OR REVIEWED BY, CONSUMERS.

GM has taken reasonable steps to make the information in these materials accurate as of the time of release. However, GM reserves the right to make changes to this information at any time without notice.

© 2004 GM Corp. All rights reserved.

GM Confidential

WelcomeWelcome

GM Confidential

Premium Growth Plan Premium Growth Plan

• Image

• Dealers

• Residual Values

• Customer Service

• Product

• Image

• Dealers

• Residual Values

• Customer Service

• Product

GM Confidential

Cadillac V-Series Cadillac V-Series

• Improves Cadillac’s overall image

• Reaffirms commitment to performance, handling and sophisticated technology

• Creates halo effect for regular production vehicles

• Strengthens dealer focus

• Creates fresh excitement

• Increases traffic

• Improves Cadillac’s overall image

• Reaffirms commitment to performance, handling and sophisticated technology

• Creates halo effect for regular production vehicles

• Strengthens dealer focus

• Creates fresh excitement

• Increases traffic

GM Confidential

Cadillac V-Series – Common Traits Cadillac V-Series – Common Traits

• Significant power upgrades

• Handling enhancements

• Signature exterior and interior ID

• Common V-Series performance badging

• Significant power upgrades

• Handling enhancements

• Signature exterior and interior ID

• Common V-Series performance badging

GM Confidential

“The pieces just keep falling in place for Cadillac”

“Cadillac has really wowed us this time”

“The pieces just keep falling in place for Cadillac”

“Cadillac has really wowed us this time” - Car And Driver- Car And Driver

GM Confidential

BMW M3BMW M3

Mercedes-Benz C32 AMG


Audi S4Audi S4

CTS-V CompetitorsCTS-V Competitors

GM Confidential

GM Confidential

Performance Enthusiasts Performance Enthusiasts

• Household income is $125,000+

• Age: 35 to 50

• Primarily– Male– Married – Well educated

• Household income is $125,000+

• Age: 35 to 50

• Primarily– Male– Married – Well educated

GM Confidential

AgendaAgenda

• Walkaround– Performance Power– Performance Handling– Performance Styling– World-Class Quality – Safety and Security

• Competitive Comparison

• Selling CTS-V

• Walkaround– Performance Power– Performance Handling– Performance Styling– World-Class Quality – Safety and Security

• Competitive Comparison

• Selling CTS-V

GM Confidential

Performance PowerPerformance Power

GM Confidential

5.7L LS6 V8 5.7L LS6 V8


GM Confidential

5.7L LS6 V85.7L LS6 V8

• 400 hp @ 6000 rpm

• 395 lb.-ft. torque @ 4800 rpm

• 0 to 60 in 4.6 seconds

• Quarter mile time: 13.1 seconds

• Top speed: 163 mph

• 400 hp @ 6000 rpm

• 395 lb.-ft. torque @ 4800 rpm


• Quarter mile time: 13.1 seconds



GM Confidential

Horsepower and TorqueHorsepower and Torque


GM Confidential

5.7L LS6 V8 5.7L LS6 V8


GM Confidential

5.7L LS6 V85.7L LS6 V8

• Aluminum block and heads

• High-profile camshaft– Single-piece steel billet construction

• Higher valve spring rate

• Revised valves– Hollow intake – Sodium-filled exhaust

• Aluminum block and heads

• High-profile camshaft– Single-piece steel billet construction

• Higher valve spring rate

• Revised valves– Hollow intake – Sodium-filled exhaust


GM Confidential

5.7L LS6 V85.7L LS6 V8

• Enhanced induction system

• Intake manifold– Glass reinforced nylon resin– Designed for high airflow

• Large Mass Airflow (MAF) sensor

• Sequential multi-port fuel injection– High-flow fuel injectors

• Enhanced induction system

• Intake manifold– Glass reinforced nylon resin– Designed for high airflow

• Large Mass Airflow (MAF) sensor

• Sequential multi-port fuel injection– High-flow fuel injectors


GM Confidential

5.7L LS6 V85.7L LS6 V8

• High-strength pistons– M142 aluminum alloy with slight barrel

shape

• Reconfigured exhaust manifolds

• High-strength pistons– M142 aluminum alloy with slight barrel

shape

• Reconfigured exhaust manifolds


GM Confidential


GM Confidential


GM Confidential


GM Confidential


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Tremec T56 6-Speed ManualTremec T56 6-Speed Manual


GM Confidential

Tremec T56 6-Speed Manual Tremec T56 6-Speed Manual

Skip Shift

• Provides improved fuel economy– 16 mpg city / 25 mpg highway

• Causes driver to shift directly from 1st to 4th gear

• Activation is indicated on message center

Skip Shift

• Provides improved fuel economy– 16 mpg city / 25 mpg highway

• Causes driver to shift directly from 1st to 4th gear

• Activation is indicated on message center


GM Confidential


Skip Shift Activation

• Engine coolant temperature higher than 169° Fahrenheit

• Speed: 15 to 19 mph

• 21% throttle or less

Skip Shift Activation

• Engine coolant temperature higher than 169° Fahrenheit

• Speed: 15 to 19 mph

• 21% throttle or less


GM Confidential

Tremec T56 6-Speed Manual with Skip ShiftTremec T56 6-Speed Manual with Skip Shift

CTS-V Shift Pattern CTS-V Shift Pattern

1

2

3

4

5

6

R


GM Confidential


• Reverse lockout at speeds greater than3 mph helps prevent damage

• Reverse lockout at speeds greater than3 mph helps prevent damage


GM Confidential


• Double cone synchronizers in 3rd and 4th

• Triple cone synchronizers in 2nd

• Double cone synchronizers in 3rd and 4th

• Triple cone synchronizers in 2nd


GM Confidential

Tremec T56 6-Speed Manual Tremec T56 6-Speed Manual

• Heavy-duty prop shaft increased tube diameter and upgraded CV joints

• Limited-slip rear differential

• 3.73:1 final drive ratio

• Housing features deep cooling fins and cast-in-top grate

• Heavy-duty prop shaft increased tube diameter and upgraded CV joints

• Limited-slip rear differential

• 3.73:1 final drive ratio

• Housing features deep cooling fins and cast-in-top grate


GM Confidential

Performance HandlingPerformance Handling

GM Confidential

Weight Distribution

– Front 54%– Rear 46%

Weight Distribution

– Front 54%– Rear 46%


GM Confidential

Nürburgring, GermanyNürburgring, Germany


GM Confidential

Nürburgring, GermanyNürburgring, Germany


GM Confidential


GM Confidential

Performance-Tuned SuspensionPerformance-Tuned Suspension


GM Confidential

Front Suspension Enhancements Front Suspension Enhancements

• Stabilizer bar size increased– 26.6 mm vs. 23 mm

• Front spring rate increased 27%– 70 N/mm vs. 55 N/mm

• Front shock monotube diameter increase– 46 mm vs. 36 mm

• Stabilizer bar size increased– 26.6 mm vs. 23 mm

• Front spring rate increased 27%– 70 N/mm vs. 55 N/mm

• Front shock monotube diameter increase– 46 mm vs. 36 mm


GM Confidential

Tower-to-Tower BraceTower-to-Tower Brace


GM Confidential

Rear Suspension Rear Suspension

• Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements

• Rear Stabilizer bars increased– 21 mm vs. 18 mm

• Spring rate increased 27%– 70 N/mm vs. 55 N/mm

• Nivomat Shocks

• Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements

• Rear Stabilizer bars increased– 21 mm vs. 18 mm

• Spring rate increased 27%– 70 N/mm vs. 55 N/mm

• Nivomat Shocks


GM Confidential

StabiliTrak StabiliTrak

• Senses discrepancy between intended/actual vehicle path

• Activates appropriate brake to correct the direction

• No driver interaction required

• Senses discrepancy between intended/actual vehicle path

• Activates appropriate brake to correct the direction

• No driver interaction required


GM Confidential



GM Confidential


4 Driver-Selectable Modes

1. Traction Control and StabiliTrak On

2. Traction Control Off and StabiliTrak On

3. Competitive Driving

4. Traction Control and StabiliTrak Off







GM Confidential

Brembo BrakesBrembo Brakes


GM Confidential

Brembo BrakesBrembo Brakes

• Front Brakes – Front vented 14-inch rotors – 1.3 inches wide

• Rear Brakes – Rear vented 14.4-inch rotors – 1.1 inches wide

• Front Brakes – Front vented 14-inch rotors – 1.3 inches wide

• Rear Brakes – Rear vented 14.4-inch rotors – 1.1 inches wide


GM Confidential

Performance-tuned for increased vehicle weight (340 lb.)

Performance-tuned for increased vehicle weight (340 lb.)

Steering EnhancementsSteering Enhancements


GM Confidential

Tech-Talk Tech-Talk

CTS-V steering gear - nine land system

• “Lands” are tuning elements or valves within the steering gear

• Allows engineers to de-sensitize negative steering feedback from bumps

CTS-V steering gear - nine land system

• “Lands” are tuning elements or valves within the steering gear

• Allows engineers to de-sensitize negative steering feedback from bumps


GM Confidential

Wheels and TiresWheels and Tires

• 18 x 8.5-inch wheels

• Goodyear Eagle P245/45R18W-Rated EMT (Extended Mobility Tires)

• 18 x 8.5-inch wheels

• Goodyear Eagle P245/45R18W-Rated EMT (Extended Mobility Tires)


GM Confidential

Tire Pressure Monitoring Tire Pressure Monitoring

• Transmitter sensor in each tire valve stem

• Receiving modules in vehicle

• System activates warning light

• Transmitter sensor in each tire valve stem

• Receiving modules in vehicle

• System activates warning light


GM Confidential

Tire Pressure Monitoring Tire Pressure Monitoring

• Prep and sell CTS-V with tire pressure at 30 PSI

– Factory setting 38 PSI

• Prep and sell CTS-V with tire pressure at 30 PSI

– Factory setting 38 PSI


GM Confidential

Performance StylingPerformance Styling

GM Confidential


GM Confidential


GM Confidential


GM Confidential


GM Confidential


GM Confidential


GM Confidential


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World-Class QualityWorld-Class Quality

GM Confidential

Safety Cage Safety Cage • High-strength steel • Side door beams

• High-strength steel • Side door beams

Safety & SecuritySafety & Security

GM Confidential


GM Confidential

Air Bags Air Bags

• Driver and front passenger dual-stage frontal air bags

• Driver and front passenger side-impact air bags

• Front seat safety belt pretensioners

• Front-to-rear head curtain air bags

• Front and rear crush zones

• Driver and front passenger dual-stage frontal air bags

• Driver and front passenger side-impact air bags

• Front seat safety belt pretensioners

• Front-to-rear head curtain air bags

• Front and rear crush zones


GM Confidential

Competitive ComparisonCompetitive Comparison

GM Confidential

BMW M3BMW M3



Audi S4Audi S4



GM Confidential

• Marketing Essence – “Power, Precision, Passion”


• Marketing Essence – “Power, Precision, Passion”


BMW M3BMW M3


GM Confidential

• Marketing Essence– “For driving enthusiasts who demand

exhilarating performance”


• Marketing Essence– “For driving enthusiasts who demand

exhilarating performance”


Mercedes-Benz C32 AMGMercedes-Benz C32 AMG


GM Confidential

• Marketing Essence– “Scintillating, Stupendous and Singular”


• Marketing Essence– “Scintillating, Stupendous and Singular”


Audi S4Audi S4


GM Confidential

BMW M3BMW M3



Audi S4Audi S4



GM Confidential

CTS-V – 5.7L LS6 V8• 400 hp @ 6000 rpm• 395 lb.-ft. torque @ 4800 rpm

CTS-V – 5.7L LS6 V8• 400 hp @ 6000 rpm• 395 lb.-ft. torque @ 4800 rpm

BMW M3 – 3.2L I6• 333 hp @ 7900 rpm• 262 lb.-ft. torque @ 4900 rpm

BMW M3 – 3.2L I6• 333 hp @ 7900 rpm• 262 lb.-ft. torque @ 4900 rpm

Mercedes-Benz C32 AMG – 3.2L Supercharged V6 • 349 hp @ 6100 rpm• 332 lb.-ft. torque @ 4400 rpm

Mercedes-Benz C32 AMG – 3.2L Supercharged V6 • 349 hp @ 6100 rpm• 332 lb.-ft. torque @ 4400 rpm

Audi S4 – 4.2L V8• 340 hp @ 7000 rpm• 302 lb.-ft. torque @ 3500 rpm

Audi S4 – 4.2L V8• 340 hp @ 7000 rpm• 302 lb.-ft. torque @ 3500 rpm


GM Confidential

CTS-V Performance CTS-V Performance


• Standing ¼ mile: 13.1 seconds (107 mph)



• Standing ¼ mile: 13.1 seconds (107 mph)



GM Confidential


CTS-V Transmission CTS-V Transmission


GM Confidential

CTS-V • Tremec T56 6-speed manual with Skip Shift and

reverse lockout

CTS-V • Tremec T56 6-speed manual with Skip Shift and

reverse lockout

BMW M3• Standard 6-speed manual• Optional 6-speed Sequential Manual Gearbox (SMG)

BMW M3• Standard 6-speed manual• Optional 6-speed Sequential Manual Gearbox (SMG)

Mercedes-Benz C32 AMG• Standard 5-speed automatic with Touch Shift and AMG SpeedShift

driver-selectable comfort mode• Manual transmission N/A

Mercedes-Benz C32 AMG• Standard 5-speed automatic with Touch Shift and AMG SpeedShift

driver-selectable comfort mode• Manual transmission N/A

Audi S4• Standard 6-speed transmission• Optional 6-speed Tiptronic automatic with manual mode

Audi S4• Standard 6-speed transmission• Optional 6-speed Tiptronic automatic with manual mode


GM Confidential


CTS-V Shift Pattern CTS-V Shift Pattern

1

2

3

4

5

6

R


GM Confidential

CTS-V SuspensionCTS-V Suspension

• Front – Independent short/long arm

• Rear – Independent modified multi-link

• Larger shocks, springs, stabilizer bars

• Performance-tuned ride bushings

• Front and rear cradle reinforcements

• Front – Independent short/long arm

• Rear – Independent modified multi-link

• Larger shocks, springs, stabilizer bars

• Performance-tuned ride bushings

• Front and rear cradle reinforcements


GM Confidential

BMW M3 SuspensionBMW M3 Suspension

• Front – Independent double-pivot strut type

• Rear – Independent 4-link

• M-calibration with stiffened dampers, springs and stabilizer bars

• Modified rear axle geometry

• Front – Independent double-pivot strut type

• Rear – Independent 4-link

• M-calibration with stiffened dampers, springs and stabilizer bars

• Modified rear axle geometry


GM Confidential

Mercedes-Benz C32 AMG SuspensionMercedes-Benz C32 AMG Suspension

• Front – Independent 3-link

• Rear – Independent 5-arm mult-ilink

• AMG – sport-tuned coil springs,gas-charged shocks and modified stabilizer bars

• Front – Independent 3-link

• Rear – Independent 5-arm mult-ilink

• AMG – sport-tuned coil springs,gas-charged shocks and modified stabilizer bars


GM Confidential

Audi S4 Suspension Audi S4 Suspension

• Front – Independent sport 4-link

• Rear – Independent trapezoidal link

• Coil springs, gas-charged shocks and stabilizer bars

• Front – Independent sport 4-link

• Rear – Independent trapezoidal link

• Coil springs, gas-charged shocks and stabilizer bars


GM Confidential

CTS-V StabiliTrak CTS-V StabiliTrak












GM Confidential

BMW M3• Dynamic Stability Control and Traction Control with

M Variable Differential Lock

Mercedes-Benz C32 AMG• Electronic Stability Program (ESP) and Traction

Control with Automatic Slip Control (ASC)

Audi S4• Electronic Stabilization Program (ESP) incorporates

Traction Control

BMW M3• Dynamic Stability Control and Traction Control with

M Variable Differential Lock

Mercedes-Benz C32 AMG• Electronic Stability Program (ESP) and Traction

Control with Automatic Slip Control (ASC)

Audi S4• Electronic Stabilization Program (ESP) incorporates

Traction Control

CTS-V • StabiliTrak with 4 driver-selectable modes and Traction

Control with all-speed brake and engine control

CTS-V • StabiliTrak with 4 driver-selectable modes and Traction

Control with all-speed brake and engine control


GM Confidential

CTS-V • Performance-tuned, speed-sensitive, power-assisted

rack-and-pinion

CTS-V • Performance-tuned, speed-sensitive, power-assisted

rack-and-pinion

BMW M3• Engine-speed sensitive with variable assistBMW M3• Engine-speed sensitive with variable assist

Mercedes-Benz C32 AMG• Rack-and-pinion with variable power assist and

integral damper

Mercedes-Benz C32 AMG• Rack-and-pinion with variable power assist and

integral damper

Audi S4• Close-ratio rack-and-pinion with variable power assistAudi S4• Close-ratio rack-and-pinion with variable power assist


GM Confidential

BMW M3• 4-channel ABS M vacuum-assisted ventilated discs

Mercedes-Benz C32 AMG• 4-channel ABS vented discs with 4-piston front

calipers and 2-piston rear calipers

Audi S4• 4-channel ABS vacuum power assist discs with

Electronic Brake Distribution (EBD)

(Brembo Brakes not available on any competitor)

BMW M3• 4-channel ABS M vacuum-assisted ventilated discs

Mercedes-Benz C32 AMG• 4-channel ABS vented discs with 4-piston front

calipers and 2-piston rear calipers

Audi S4• 4-channel ABS vacuum power assist discs with

Electronic Brake Distribution (EBD)

(Brembo Brakes not available on any competitor)

CTS-V • 4-channel ABS vented discs with 4-piston calipers

front & rear and performance brake linings

CTS-V • 4-channel ABS vented discs with 4-piston calipers

front & rear and performance brake linings


GM Confidential


GM Confidential


GM Confidential

BMW M3BMW M3


GM Confidential



GM Confidential

Audi S4Audi S4


GM Confidential


GM Confidential


GM Confidential

BMW M3BMW M3


GM Confidential



GM Confidential

Audi S4Audi S4


GM Confidential

$56,000$56,000

$54,000$54,000

$53,000$53,000

$52,000 $52,000

$51,000$51,000

$50,000 $50,000

$58,000 $58,000

$57,000$57,000

$55,000$55,000

‘04 Cadillac CTS-V$51,195

‘04 Cadillac CTS-V$51,195

’04 Mercedes C32 AMG$56,510

’04 Mercedes C32 AMG$56,510

’03 BMW M5

$73,670’03 BMW M5

$73,670

’04 BMW M3$54,714

’04 BMW M3$54,714

CTS-V Competitive PricingCTS-V Competitive Pricing

’04 Audi S4$51,670

’04 Audi S4$51,670

Comparably Equipped to Future VehicleComparably Equipped to Future Vehicle


GM Confidential

Selling CTS-VSelling CTS-V

GM Confidential

Consultative Sales ProcessConsultative Sales Process

1. Reception

2. Interview

3. Selective walkaround presentation

4. Product demonstration

5. Purchase consultation

6. Delivery

7. Follow-up

1. Reception

2. Interview

3. Selective walkaround presentation

4. Product demonstration

5. Purchase consultation

6. Delivery

7. Follow-up


GM Confidential


GM Confidential CTS-V Launch Training THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES.

Documents

gm confidential slide

gm confidential welcome

torque performance power

gm confidential horsepower

mph performance power

ls6 v8 performance power

ctsv slide

traffic slide