Glutenfreeroads - ICT tourism innovation at a glance

GlutenFreeRoads

.com

Idea for a innovative digital service

Innovation in Food & Tourism

what comes in my mind

I idea - Tourism go mobile

I idea - Tourism go mobile

I idea - Tourism go mobile

• immediatly

• on the hand

• (always) connect

• updated

• geolocalized

• calculation of fares

• chance to book the table

• information directly available

• gamification

• community / social network related

I idea - Tourism go mobile

Some challanges:

• online vs. offline

• home vs. abroad

• usability (screen wide)

• apps vs. m-site

II Idea- Chef at Home

foodzai

II Idea- Chef at Home

II Idea - Chef at Home

Building a real community through digital

resources.

Real home chef creates wonderful recipes

using Dr. Shaer products.

People talk and share experiences on

Glutenfreeroads.

II Idea- Chef at Home

what we get?

• Great (viral) PR

• True life experience

• Emotion and sharing

• Great traffic

• More sales

III Idea - Gluten Free Destination

http://www.youtube.com/watch?v=e91c0mWP960

Do you know Obermutten ?

III Idea - Gluten Free Destination

III Idea - Gluten Free Destination

Why shouldn't GlutenFreeRoads have a

destination?

Get partnership with a tourist board, some

hotels and restaurants

Creating a Gluten Free Destination where

Coeliac people find their Paradise

.. and again we get:

• Great (viral) PR

• True life experience

• Emotion and sharing

• Great traffic

• More sales

III Idea - Gluten Free Destination