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Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

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Page 1: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor
Page 2: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Safe Harbour

No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness,accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information andopinions are in all events not current after the date of this presentation. Certain statements made in this presentation maynot be based on historical information or facts and may be "forward looking statements" based on the currently heldbeliefs and assumptions of the management of the Company, which are expressed in good faith and in their opinionreasonable, including those relating to the Company's general business plans and strategy, its future financial conditionand growth prospects and future developments in its industry and its competitive and regulatory environment.

Forward‐looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actualg yresults, financial condition, performance or achievements of the Company or industry results to differ materially from theresults, financial condition, performance or achievements expressed or implied by such forward‐looking statements,including future changes or developments in the Company's business, its competitive environment and political, economic,legal and social conditions. Further, past performance is not necessarily indicative of future results. Given these risks,uncertainties and other factors, viewers of this presentation are cautioned not to place undue reliance on these forward‐, p plooking statements. The Company disclaims any obligation to update these forward‐looking statements to reflect futureevents or developments.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations orinformational needs of any particular person. This presentation does not constitute an offer or invitation to purchase ory p p p psubscribe for any securities of the Company by any person in any jurisdiction, including India and the United States. Nopart of it should form the basis of or be relied upon in connection with any investment decision or any contract orcommitment to purchase or subscribe for any securities. The Company may alter, modify or otherwise change in anymanner the content of this presentation, without obligation to notify any person of such change or changes. Thispresentation may not be copied or disseminated in any manner.

2

presentation may not be copied or disseminated in any manner.

Page 3: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Industry Overview

Page 4: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

India has the largest spirits industry after China…

♦ Indian spirits industry is ~485 mn cases,valued at ~$23 bn

994

800

1,000

1,200

Spirits Consumption in 2010 (mn cases)

$

♦ Globally, it is ranked second in volumeterms and third in value terms

484

275186 133 127 109 64 61 49

0

200

400

600

800

China

India

Russia

USA

South 

Korea

Japan

Brazil

Thailand

Philipp

ines

Germany

Source:  IWSR

Per Capita Consumption (Litres p.a.)

Yet, per capita consumption in India is stillamongst the lowest in the world…

11.7 11.1 10.2 9.6 8.7 8.2 7.3

4.76

9

12

15

Per Capita Consumption (Litres p.a.)

1.0

0

3

6

Germany

France UK

w Zealand

USA

Canada

Japan

China

India

4

Source:  WHO, Global Health Observatory Date Repository, Latest Data available for each country (varies between 2007 to 2010)

G

New

Page 5: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

IMIL is the largest alcobev segment

♦ Indian Made Indian Liquor (IMIL), widely knownas country liquor, is the oldest and largest

Alcobev Consumption in India in 2010 (mn cases)

IMIL260 38%

Beer197 28%

segment in the country

♦ Grew from 195 mn cases in FY2005 to 260 mncases in FY2010 valued at ~$3.7 billion

♦ Growing at a steady rate of 6 8% with some 38%

IMFL

Wine1 0%

♦ Growing at a steady rate of 6‐8%, with somestates in North and East India experiencing fastergrowth at 8‐10%

♦ Consistent rise in demand driven by increase in234 34%

incomes and implementation of rural schemesby the government

♦ Largest consumption centres are in North andCentral India

Source:  IWSR, Industry Sources

5

…growth is driven by the rural consumption story in India

Page 6: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

IMIL is an established and evolving industry 

• Caters to the low‐income group, usually SEC D, unskilled workers andpopulation in rural areas

• Highly price sensitive segment and strong preference for localAddressable 

Consumer Segment g y p g g pflavours, making it difficult to create pan‐India brands

g

• High entry barriers as each IMIL producer has to have a distillery in thestate in which it proposes to sell and market IMILstate in which it proposes to sell and market IMIL

• Single price point market, wherein price is decided annually by thegovernment

• Has resulted in market becoming regionalized and fragmented

Regionalized Market

• Markets evolving from quota based systems and distribution controls tofree private markets

• Consumer preferences changing to demand better products, innovativepackaging

Evolving Landscapepackaging

• Need for companies to focus on product and brand development

6

The market is organized and well regulated – highest contributing to state exchequer

Page 7: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

IMFL is experiencing rapid growth…

♦ Indian IMFL industry stood at $19.2 bn in 2010growing at a rapid 18.9% p.a. during the period2006‐10, amongst the highest in the world Gin

IMFL Consumption in India in 2010

♦ Caters to the more affluent consumers, usuallySec A to Sec C

♦ Whisky is the largest category, comprising ~60%f th l hil dk d b d th

Brandy 18%

Rum 19%

1% Vodka 3%

Others 0%

of the volumes, while vodka and brandy are thefastest growing at 20%+ levels

♦ Growth is expected to sustain at 12.1% levelsduring the period 2010‐2015, outperforming Whisky 

most other nations

♦ Strong volume growth is led by increasingpopulation, favorable societal perception, higherpurchasing power and low penetration levels

59%

Source:  IWSR

Total Cases = 234 mn

p g p p

7

…driven by attractive demographics and changing perceptions

Page 8: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor
Page 9: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Unique 360⁰ model – sustainable, balanced growth

Brand driven

Consumer

Asset drivenLow risk

High initial riskWider growth opportunitiesHigher margins

Manufacturing

Growth capped by capacityLower marginsReduces price risk on bulk alcohol purchase for brand operations 54% of revenue*

46% of revenue*

9* % calculated based on gross revenue for FY12; revenue from sale of by‐products is shown as part of manufacturing segment

Page 10: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Consumer Business

Page 11: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

The consumer business has shown robust growth

♦ Consumer business has grown at a rapidCAGR of 40% during FY08‐FY12

♦ Comprises more than 50% of the aggregate

Consumer Business Revenue (Rs. Mn)

3,8834,000

5,000

p gg gcompany turnover

♦ Has two divisions – Indian Made Indian Liquor(IMIL) and Indian Made Foreign Liquor 1,000 1,208

1,900

2,865

1,000

2,000

3,000

4,000

♦ IMFL (regular) have grown to a 8% share ofthe consumer business in just under 4 years

0

FY08 FY09 FY10 FY11 FY12

Cons mer B siness Break p*Consumer Business Breakup*

IMIL92%

IMFL8%

11

*Based on Ex‐Distillery Value of sales in FY12

Page 12: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Largest Indian player in the ‘economy’ segment

♦ Leadership position in all three states , i.e., Haryana,Rajasthan and Delhi

Market Share in IMIL

StateFY12 Sales(Mn Cases)

Market Share

♦ Retail level value of business is ~Rs 15 billion

♦ Volume in excess of 12 mn cases per year

♦ Key brands are Nimboo, Narangi, Ghoomar, Heer

(Mn Cases) Share

Haryana 7.2 27%

Rajasthan 3.9 25%y , g , ,

Ranjha

♦ Pioneered the concept of branding with launch of‘Nimboo’ brand in Haryana

Delhi 1.5 25%

♦ Markets evolving from ‘commodity’ to ‘brand’ astraditional controls are giving way to free markets

♦ Growth to be driven by leveraging strong positioningthrough introduction of innovative productsthrough introduction of innovative products

12Solid competitive position – distribution strength, brand equity

Page 13: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Consumer portfolio spread across value segments

Serves the Sec A classMRP is more than Rs.500 per 750ml bottleUsually imported blends solid heritage

% of FY12 Consumer Segment Revenue

Premium Product launches l d

Semi‐Serves the Sec A/B classesMRP is ~Rs.250‐500 per 750ml bottle

Usually imported blends, solid heritageGSL planning to launch products in this segment

planned

Product launched inPremium

Serves the Sec B/C classesMRP is ~Rs 180 250 per 750ml bottle

pGSL presence in brandyGSL brand French Castle launched recently in May’12

Product launched in May’12

Regular

S th l i

MRP is ~Rs.180‐250 per 750ml bottleGSL presence in whisky, rum and ginGSL brands are County Club, Hannibal, White Lace

11.4%

Economy (IMIL)

Serves the lower income groupMRP is ~Rs.70‐100 per 750ml bottleFlavored catering to local taste preferencesGSL brands are Nimboo, Narangi, Heer Ranjha, etc.

88.6%

13…strategy has been geared toward value enhancement

Page 14: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Pioneer in branding IMIL with launch of Nimboo

♦ Positioning: Pristine appearance, lovely, clean andi t l l i th fi t hiff L h d ‘Ni b ’ i Hintense aroma lemon peel in the first whiffs..

♦ Best in class product: High quality grain extra neutralalcohol versus rectified spirit used by all competition

♦ Innovative flavoring: New flavour in a market

Launched ‘Nimboo’ in Haryana in June 2011…

… in a span of less than 1 it b R 3 500♦ Innovative flavoring: New flavour in a market

previously dominated by orange flavours

♦ Premium packaging : Visually appealing

♦ Communication strategy: Visual displays, POS

year, it became a Rs. 3,500 mn brand at retail level

… taking GSL market share from 20% to 27%

14

♦ Communication strategy: Visual displays, POSpromotions

20% to 27%

Page 15: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Encouraging growth in IMFL business

♦ Launched IMFL business in 2007‐08, introducedbrands in regular and semi‐premium category

IMFL Brands

Brand Category Price Point

♦ Distribution reach in 6 states, i.e., Haryana,Rajasthan, Punjab, Himachal Pradesh, Kerala andDelhi

♦ Focus is on building a higher value added product

French Castle  Brandy Semi‐Premium

County Club Whisky Regular

Hannibal Legendary Rum Regular♦ Focus is on building a higher value added product

portfolio independently and in collaboration withinternational partners enjoying strong brandequity

White Lace Gin Regular

15Strong management commitment to build a distinct and diverse portfolio…

Page 16: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Manufacturing Business

Page 17: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Steady cash flow generation business…

♦ Comprises bulk alcohol manufacturing andbottling for third‐party IMFL brand owners

Bulk Alcohol & IMFL Franchisee Sales Trend (Rs. Mn)

bottling for third party IMFL brand owners

♦ Dominance in alcohol manufacturing builtthrough continuous focus on improving qualityand reducing costs

1,3001,502

1,752

2,1012,336

1,500

2,000

2,500

♦ Low risk segments – with reasonably assured off‐take and steady growth

♦ Manufacturing operations ensure greater qualitycontrol on entire value chain and guaranteed

0

500

1,000

FY08 FY09 FY10 FY11 FY12control on entire value chain and guaranteedsupplies

♦ ‘Cash Cow’ for supporting growth of brandedIMFL business

FY08 FY09 FY10 FY11 FY12

17

Page 18: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Amongst the largest distillation capacity in India

Manufacturing Facilities & Capacity

UnitBulk Litres

(mn)Bottling

(mn Cases)

♦ State‐of‐the‐art plants at Rajasthan (Behror) & Haryana(Samalkha & Hisar) having aggregate annual distillationcapacity of over 120 mn bulk litres with multi‐feedstock

(mn) (mn Cases)

Samalkha,Haryana

56.1 9.6

Hisar,Haryana

14.4 4.2

capability

♦ Deploy zero‐discharge technology – environment friendlyand higher operating efficiency

♦ Abilit t b ild t h l i ll i l t t h Haryana

Behror,Rajasthan

56.1* 4.8

♦ Ability to build technologically superior plants at a muchlower cost than the industry average

♦ Strong growth expected in this segment given the macrosituation vis‐à‐vis demand‐supply gap for potable alcohol

*Out of this, only 41.7mn litres is operable

and implementation of ethanol blending requirements

126 6 mnCapacity Ramp‐up (FY10‐FY13E)… 4x capacity in 4 years

28.8 mn

84.4 mn 84.4 mn

126.6 mnCapac ty a p up ( 0 3 )… capac ty yea s

Brownfield expansion at Samalkha and Behror

Brownfield expansion at Samalkha and Behrorcompleted in Q3 FY13

18

FY10 FY11 FY12 FY13

Merger of ADL with GSL

Page 19: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Manufacturing the largest brands in the world

Name Haryana Rajasthan

♦ Established relationships with leading liquorcompanies viz. United Spirits, JagatjitIndustries and ABD Ltd for supply of high‐

Market Volumes of Franchisors in FY12 (mn cases)*

United Spirits 4.3 ‐*

Allied Blenders & Distillers

0.8 1.5

quality bulk alcohol and bottling of their mainbrands

♦ Currently, bottling Officer’s Choice andBagpiper, the largest selling whiskies in the

Jagatjit Industries 1.7 ‐*

Total IMFL Industry 10.2 8.0

Bagpiper, the largest selling whiskies in theworld

♦ Third‐party bottling provides for assured off‐take of bulk alcohol, ensuring high level ofcapacity utilization

* Bottling relationship with USL, ABD and JIL in Haryana and only  ABD in Rajasthan (data based on Globus estimates)capacity utilization

♦ Sticky business with limited investments andconsistent margins

♦ Proxy play on IMFL industry growth growth

y j ( )

♦ Proxy play on IMFL industry growth; growthdependent on brands performance ofcustomers

19

Page 20: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Growth Strategy

Page 21: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Focus on balanced growth…

Bulk Alcohol IMIL

Manufacturing Consumer

Bulk AlcoholEnhance operational efficiency and capacity utilizationBuild exports presence

IMILConsolidate position in existing statesExpand to new states

IMFLDevelop premium brands

IMFL Franchisee BottlingStrengthen existing alliancesAdd new customers

Develop premium brands independently and in collaboration with strong international brandsExpand distribution reach and consolidate regular segmentconsolidate regular segmentLeverage existing distribution network

21

… by nurturing consumer business, driven by cash flows from manufacturing

Page 22: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Establish 360⁰ Hubs in new regions

♦ Growth strategy to be led by creating 360⁰ hubsin new regions with strong growth potential forIMIL and bulk alcohol requirements Existing ‐ North India Hub

♦ East India liquor market is at a nascent stage,similar to North Indian states about 7‐10 yearsago

G h d b l d b h

HaryanaDelhi

RajasthanBihar

West BengalJharkhand

Planned ‐ East India Hub

♦ Growth momentum expected to be led by thetransition from ‘unorganized’ to ‘organized’ andfrom ‘commoditized’ to ‘branded’ combinedwith support from government to promote good

lit f li

West BengalJharkhand

Orissa

quality, safe liquor

♦ Negligible manufacturing capacities, mostlydependent on import of spirits from neighbouringstates, also leading to illegal production ofharmful liquor

♦ East India proposed to be next hub for creating a360⁰ presence, primarily driven by IMILopportunity

22

opportunity

Various factors inter‐playing to make East India a perfect destination for a 360⁰ play

Page 23: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Near Term Plans♦ Very few distilleries in East India, most are lying

closed or are old & inefficient; large demand‐supplygap

Bihar♦ Proposal to set up distillery units in the Eastern

region

♦ New unit(s) to serve the entire region, especiallythe more developed and faster growing states of

JharkhandWest Bengal

p g gBihar, Jharkhand, West Bengal and Orissa

♦ Company will have a first mover advantage, whichcan give significant mileage as market develops

Orissa

♦ Integrated manufacturing operations to ensuregood quality spirit availability for IMIL and IMFL;excess production to be sold externally replacinghigh cost spirit imports from other states

Bulk Alcohol Demand Supply Gap (mn liters)Consumption Production

♦ Company to leverage deep relationships withleading brand players for securing franchiseerelationships

pBihar 80 45Jharkhand 17 ‐*West Bengal 72 21

*Distillery with 17mn liter capacity about to startO i d t t il bl

23

Orissa data not available

Proposal to establish Greenfield presence in the Eastern Region

Page 24: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Financial Overview

Page 25: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Strong revenue and profit growth

Particulars (Rs. Million) FY08 FY09 FY10 FY11 FY12

Income from Operations (Gross) 2,353 2,814 3,843 5,216 7,138

4 year CAGR

Less: Excise Duty Paid and Discount, 

Allowance & Returns787 852 1,214 1,433 1,585

Total Income from Operations (Net) 1,565 1,962 2,629 3,783 5,552 37.2%

EBIDTA 245 286 400 652 750

EBIDTA Margin % 15.4 14.4 15.0 17.0 13.4

‐ Depreciation 40 57 (73) 69 123

32.3%

‐ Interest 11 30 14 28 48

PBT (incl. other income) 195 199 459 554 579

Tax Expenses 69 70 170 155 169Tax Expenses 69 70 170 155 169

PAT 126 129 289 399 410

PAT Margin % 7.9 6.5 10.9 10.4 7.3 34.3%

25

Earnings Per Share (in Rs.) 10.3 10.5 14.6 17.4 17.8

Note: FY11 onwards, results include financials of ADL, which was merged with GSL effective April 1, 2010

Page 26: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Amongst the lowest leverage in the industry

Particulars (Rs. Million)As on

March 31, 2008

As onMarch 31, 

2009

As onMarch 31, 

2010

As onMarch 31, 

2011

As onMarch 31, 

2012

Shareholders Funds 468 598 1,614 2,085 2,473

Debt 150 180 155 587 1,136

Deferred Tax 45 76 184 260 309

Total Liabilities 663 854 1,953 2,939 3,926

N Bl k 362 563 894 2 195 2 795Net Block 362 563 894 2,195 2,795

CWIP 38 4 469 129 602

Investments 0.3 0.3 0.3 1.2 1.2

Net Current Assets 263 287 590 614 528

Total Assets 663 854 1,953 2,939 3,926

26

Page 27: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

The 360⁰model ensures better return than the industry

♦ 360⁰ model ensures better utilization ofcapacities, translating into better thanbenchmark asset turnover

Asset Turnover Ratio

3.34.0

benchmark asset turnover

♦ Lower working capital requirements (due tolarger proportion of IMIL business) and higheroperating efficiency translate into higher ROCE

2.72.3

1.8 1.9

1.0

2.0

3.0

♦ Ability to build plants at lower cost makingefficient use of capital

0.0

FY08 FY09 FY10 FY11 FY12

ROCE (%) RONW (%) 

42.3%

31.9%

44.9%

28.9%30%

40%

50%34.9%

24.3% 26.2%21 6%

30%

40%

20.9%

0%

10%

20%

30% 21.6%17.9%

0%

10%

20%

27

FY08 FY09 FY10 FY11 FY12 FY08 FY09 FY10 FY11 FY12

Page 28: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Key Investment Highlights

Page 29: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Key Investment Highlights• Only Company in the Alcobev industry to straddle all segments of the spirits

value chain (consumer and manufacturing)• Insulates from risk in price movement of any one of the products• Enables leveraging growth opportunities across all segments

360⁰ Business Model

• Contributing ~50% to the top‐line• Undisputed leader in North India in IMIL with over a decade of experience ‐

l f 12

• Ensures greater quality control over the entire value chain

volumes of >12 mn cases per year• Pioneer in branding IMIL, developed Nimboo, Rs. 3,500 mn brand at retail

level• Distribution presence for IMFL in 6 states• Launched 4 mainstream brands, of which Hannibal Rum has qualified for CSD

Strong  Consumer Portfolio

, qregistration

• Proxy play on growth of branded IMFL business ‐ sticky business with limitedinvestments and consistent marginsDeep Relationships 

• Tie ups with industry majors like ABD, Jagatjit and USL for bottling 3.75 mncases per year, who control over 45% of the relevant markets

p pfor Franchisee IMFL

• Amongst the largest grain‐based distillation capacity in the country at over

29

120 mn bulk litres• Secures access to alcohol for branded operations in a scenario where

demand‐supply gap for bulk alcohol is expected to widen considerably

Significant Player in Bulk Alcohol

Page 30: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Key Investment Highlights

• Ability to build technologically superior plants at a much lower cost than theindustry average: Over the last 3 years, ~3x capacity expansion has beenachieved without any equity dilution

• Strong cash conversion cycle resulting in low working capital investment atCapital Efficient Operations g y g g p

33 days• Reflected in high Asset Turnover of ~1.9x and ROCE of ~21%, amongst most

favourable in industry

Operations

• Over the last 3 years, achieved CAGR of 36.4% in gross sales, 37.8% in EBIDTAand 46.8% in PAT

• Strong Balance Sheet with low leverage, debt‐equity of 0.4x, amongst mostfavorable in the industry

• Scope to increase leverage for organic/inorganic expansion

Healthy Financials

Scope to increase leverage for organic/inorganic expansion

• Managed by a group of professionals and an experienced management teamwith a healthy mix of industry experts and young energetic talent

Strong Management Team

30

Page 31: Globus Spirits - GSL - Corporate Presentation Feb'13 (1)Data available for each country (varies between 2007 to 2010) Ne IMIL is the largest alcobev segment Indian Made Indian Liquor

Annexure

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Annexure A: Key Products

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French Castle Brandy 

Launched recently in May’12…Launched recently in May’12…

Introduced in parts of Andhra Pradesh, soon to be launched in Kerala

Product Description

Brandy in semi‐premium segment, made from the finest grapespirits

Target Segment

♦ Age group of 25 – 35 year olds

♦ Sec A/B

PositioningPositioning

♦ Person, who is discerning, thinker, enjoys finer things in life, thisis a drink for him to relax with

♦ Has French culture embedded in its DNA and every moment oft th ith th ill h “F h” ti

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truth with the consumer will have a “French” connection

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County Club Whisky

Product Description

Whisky in regular segment, blended with rare mature malts, attractivelypackagedpackaged

Target Segment

♦ Age group of 25 – 35 year olds

♦ Sec B2/C (e.g. sales professionals,♦ Sec B2/C (e.g. sales professionals,sole traders, etc.)

Positioning

Reinforces self confidence and beliefReinforces self confidence and belief,meant for aspiring & confidentindividuals, who are extrovert andwho like to socialize – punchline “HarSafar Apne Dum Par”Safar Apne Dum Par

Presence

Punjab, Haryana, Chandigarh,Himachal Pradesh Uttar Pradesh

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Himachal Pradesh, Uttar Pradesh,Rajasthan and Andhra Pradesh

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Hannibal Legendary Rum

Product Description

Rum in regular segment

Target Segment

♦ Age group of 25 – 40 year olds

♦ Sec B2/C (e.g. sales professionals, soletraders, etc.)traders, etc.)

Positioning

Evokes a perfect feeling of bravery, power andheroism that personifies Hannibal Barca – theheroism that personifies Hannibal Barca – thetaste that conquers

Presence

Delhi Haryana Rajasthan Punjab ChandigarhDelhi, Haryana, Rajasthan, Punjab, Chandigarh,Kerala

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…awarded the SILVER MEDAL at the Monde Selection in 2008

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Annexure B: Shareholding and Organisation

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Ownership Structure

♦ Listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)

Shareholding Pattern as on 12/31/12

Name # Shares % Share

IDFC MF 1,835,000 8.0%

Key Institutional Holding (>1%)

Corp Bodies

Individuals & Others 11.12%

SBI MF 1,473,645 6.4%

Mutual Funds 

Corp Bodies 4.11%

Promoters 67.09%

FIIs2.11%

15.57%

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Board of DirectorsPerson Particulars

Mr. Gautam PremnathKhandelwal

Over 23 years of experience in senior managerial positions, Mr. Khandelwal is on theBoard of many companies such as Nagpur Power & Industries Ltd., Motwane Mfg. Co.Pvt Ltd Krohm Solutions Pvt Ltd Punjab National Bank etcNon‐Executive Chairman Pvt. Ltd., Krohm Solutions Pvt. Ltd., Punjab National Bank etc.

Mr. Ajay Kumar SwarupPromoter & Managing 

Over 24 years of experience in the liquor industry. Mr. Swarup promoted GSL in 1993 andprior to that co‐promoted Associated Distilleries in 1983. Mr. Swarup completed hisschooling from Doon School, Dehrandun; graduated in Economics from St. Stephens

Director College, Delhi University, and is a PGDBM from IIM Kolkata. He was President of All IndiaDistillers’ Association during the years 1992 – 95.

Mr. Manik Lal DuttaExecutive Director

Over 36 years of experience in alcohol industry. Mr. Dutta was earlier with UB Group asproduction head for North India & Nepal operation.

Dr. Bhaskar RoyDirector Finance & CFO

Over 21 years of experience in finance and general management with companies such asDhampur Sugar Mills Ltd and Saraya Industries Ltd.

Mr. Shekhar SwarupExecutive Director

Over 3 years of experience, Mr. Swarup joined GSL in 2008. Mr. Swarup has graduated inBusiness and Management from University of Bradford, United Kingdom.

Mr. Rajesh Kumar MalikWhole‐Time Director

Over 29 years of experience in liquor industry with firms such as Tilaknagar industries,Associated Distilleries, etc.

Mr. Rameshwar Dayall

Over 25 years of experience in liquor industry with firms such as Royal Distilleries, SomDi till i O i Di till i t

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AggarwalWhole‐Time Director

Distilleries, Oasis Distilleries, etc.

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Board of DirectorsPerson Particulars

Mr. Joginder Singh DamijaIndependent Director

Over 46 years of experience in various industries including liquor. Served with majorspirit companies including UB Group in multiple positions and as Director and Vicechairman of SAB Indiachairman of SAB India.

Mr. Santosh Kumar BishwalIndependent Director

Extensive experience with companies such Union Carbide, UB Group in senior positions.Mr. Bishwal is a faculty at XLRI.

Mr Satinder LacchmanOver 42 years experience in the Distillery, Sugar, Chemical, Pesticide and the EngineeringInd str He has orked ith J bilant Life Sciences Jagatjit Ind stries Bajaj Hind stanMr. Satinder Lacchman

SinghIndependent Director

Industry. He has worked with Jubilant Life Sciences, Jagatjit Industries, Bajaj HindustanLtd etc. Presently associated with the Distillery & Sugar Industry and advises PowerPlants and is also an Associate Consultant with the Ethiopian Government for Ethanol.Mr Singh is a Chemical Engineer from IIT Delhi.

Mr Kunal Agarwal Mr. Agarwal is a Founder Director of Brattle Foods Pvt Ltd and Laxman Logistics Pvt Ltd.Mr. Kunal AgarwalIndependent Director

g gHe has prior experience with A.T. Kearney and Citigroup. Mr. Agarwal holds an A.B.(Honours) degree in Economics from Harvard College.

Mr. Vivek GuptaI d d t Di t

Over 20 years experience in the industry in senior leadership roles. Mr Gupta is JointManaging Director of Delton Cables Ltd. Mr. Gupta completed his schooling from DoonS h l D h d d h ld B C (H ) d f H R j C ll D lhiIndependent Director School, Dehrandun and holds a B.Com (Honours) degree from Hans Raj College, DelhiUniversity.

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Key ManagementPerson Particulars

Chalam SurampudiBusiness Head –P j t &

Over 25 years of experience in managing varied businesses, from manufacturing of packagingmaterials to turnkey systems integration, development & supply of software‐ and IT‐orientedprojects and IT education Mr Surampudi is an Electrical Engineer with a PGDBM from IndianProjects  & 

Procurement

projects and IT education. Mr Surampudi is an Electrical Engineer with a PGDBM from IndianInstitute of Management, Kolkata

Sudhir ChopraCEO‐ IMFL

Over 25 years of experience, Mr. Chopra joined GSL in 2005. Prior to that, he has worked withseveral companies in the liquor industry, such as John Distilleries, ABD India, USL. Mr. Choprahas a PG – Advance Marketing, PGDBA from University of Bath, United Kingdom.has a PG Advance Marketing, PGDBA from University of Bath, United Kingdom.

Paritosh BhandariMarketing Head

Over 14 years of experience in the field of marketing, branding and launching new products.Prior to joining GSL in 2011, Mr. Bhandari has worked with Modi lllva India, SAB Miller India,Levi Strauss India & Sony Electronics India. Mr. Bhandari is a commerce and managementgraduate.

KP PandeySenior Vice President

Over 49 years of experience in the sugar and alcohol industry, has been associated with theestablishment of new distilleries. Mr. Pandey was instrumental in setting up the Hisardistillery, part of erstwhile Associated Distilleries Ltd, now merged in GSL. Mr Pandey is a BSc.graduate with DIFAT from NSI Kanpur.

f f b d dManoj GuptaGM – Finance

Over 15 years of experience in in project financing, taxation, budgeting and taxation . Prior tojoining Globus in 2011, Mr. Gupta has worked with several companies in the FMCG industrylike Taj Milk Foods Ltd, etc. Mr. Gupta is a Chartered Accountant.

Kavita Sharma Over 18 years of experience in human resources and training. Ms. Sharma joined Globus in2011 and prior to this was working with Telco Water Technology and Akiko Sherman Infotek

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GM – Human Resources

2011 and prior to this was working with Telco Water Technology and Akiko Sherman InfotekLtd. Ms. Sharma is graduate from Delhi University and has a management degree in HumanResource Management.

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Thank You!