GLOBALIZATION INDIAN SOCIETY AND. PARTICIPANTS OF PROJECT Name of participants Shalaka Salian [Group leader] Akshada Joshi Sayli Apte Haritha Naidu Ujwala.

GLOBALIZATION GLOBALIZATION

INDIAN SOCIETYINDIAN SOCIETY

AND

PARTICIPANTS OF PROJECTPARTICIPANTS OF PROJECT• Name of participants• Shalaka Salian [Group leader]• Akshada Joshi• Sayli Apte• Haritha Naidu• Ujwala Rawool• Parul Sharma• Namrata Singh• Dnyanda Palaye

• Roll No.• 242• 184• 155• 211• 236• 269• 250• 222

CONTENTS OF PROJECTCONTENTS OF PROJECT

• Incredible India• Globalization• Impact of Globalization A. Economic Impact- Employment- Retail- Service B. Social Impact- People- Changes in values & Culture- Lifestyle- Social NetworkingC. Technological Impact D. Impact on Sports• Future of Globalization in India

**INCREDIBLE INDIAINCREDIBLE INDIA**• India-diverse & complex country• Subject matter for political

mobilizations• Failure in respecting indigenous

culture• Reasons for development• Major reason for Development--- “GLOBALIZATION”

**GLOBALIZATIONGLOBALIZATION**• Process by which regional economies, societies &

culture have become integrated through a global network of political ideas.

• Rapid intensification of cross border trade, to & fro movement of people & ideas ,enhanced welfare through efficiency gains etc……..

• Era of globalization describes political, economic,& cultural atmosphere of today.

• It is “glitter for some & gloom for others”.• In Asia, India has been one of the target of this

controversial reform i.e. “GLOBALIZATION”

**History OfHistory Of GlobalizationGlobalization**

• In 1980’s;crisis was caused by account deficits & currency overvaluation…

• Opening of economy in 1991 by Narasinha Rao Government.

• Main aim-Rapid growth of Indian Economy & make it Globally competitive.

• 1st Step-Devaluation of Indian currency by 18-19%.

• Today it is broader concept of exchange of people, culture, values, lifestyle, arts & ideas.

• Root cause for delay of liberalization in India.• Result-new technologies, new products &

economic opportunities were brought to India.

**Impact of Globalization inImpact of Globalization in various sectorsvarious sectors* *

A] Economic Impact *Private sector -the backbone of its economic

activity.*It accounts for 75% of its GDP & offers

considerable scope for joint venture & collaborations.

*In economic sector, sectors like employment, retail, service & agriculture saw impact of globalization.

Employment-• Globalization –played an important role in the

generation employment opportunities in India.• Improvement in GDP of country & its exports

increased.• Outsourcing industry evolved due to

globalization process.• Impact on employment is positive as it had led

to increase in employment avenues

• Foreign companies from different sectors like Banking, IT, Finance, rushed towards India to outsource their work.

• Petrochemical Industry has evolved & central Govt. started providing discovered fields to private sector companies dealing in petroleum products.

• Result- Inflow of huge FDI in various sectors in India. e.g.

Industry Net worth Supposed to touch {approx}

Textile

Retail

US$47billion

US$6.4billion

US$115billion

US$23billion

Retail Sector-

• Final step in distribution of merchandise & connects bulk producers of commodities to final consumers.

• Covers diverse products – food, apparels, consumer goods, financial services & leisure.

• Indian Retail Formats:

*Traditional Format Modern Format

-Kiranas-Kiosks-Street markets-Exclusive/multiple brand markets

-Supermarkets, e.g.Food world-Hypermarkets, e.g.Big Bazaar-Departmental Stores e.g. Shoppers Stop

• Earlier shopping was done on streets & bargaining to extract best price.

• Nowadays, consumers are slowly hooked on to mall culture.

• Scale of operation generates employment opportunities.

• India was to have 350 malls-250 malls were planned in Tier II & Tier III towns taking revolution further.

• Gurgaon alone hopes to play host to some 150 odd malls.

Service Sector -

• Witnessed a major boon & is one of the major contributors to both employment & national income.

• Covers wide activities like Trading, Banking& Finance, Real Estate, Transportation, Security, Management etc.

• Various sectors that combine together to constitute service industry are :

- Trade- Hotels & Restaurants- Railways- Other transport & storage- Communication- Banking & insurance- Business services etc.

• While share of services in India’s GDP increased by 21% points in the 50 years between 1950&2000;nearly 40% of that increase was concentrated in the nineties…

• Growth was fastest in communication, banking, hotels & restaurants, community services.

• Reason for sudden growth in service sector was the liberalization in regulatory framework.

• It gave rise to innovation & higher exports from service sector.

B] Social impact-• It brought an immense change in the

lifestyle, thought process, taste & preference & way of living of people in India.

• Socialists in India found certain social changes like structure of caste, family patterns & other institutions of stratification, is dependent on time & location.

• We observe large variations & trends in the organizations which are difficult to measure.

People –

- Globalization brought various changes but it had worst effect on Indian culture, the transition being from traditional to modern, national to global & old to new.

- Good effect were only associated with economy but Indian culture is worse effected by it.

*Demerits are-- Traditional joint family has given

way to nuclear family- Affected the problem of cost of

living in cities- Globalization brought different

culture close to each other along with Foreign satellite channels in India which bring along violence, vulgarity in the name of entertainment for gaining viewership.

- Western culture shouldn’t be viewed as an alternative to our own culture but only as a supplement.

Changes in Changes in values & culturevalues & culture

• Life has become artificial & materialistic.• Values are essence of life; they are morals which

build character of human beings.• Human values such as truth; honesty; tolerance;

cooperation; respect for elders have taken backseat.• Celebration of festivals have got a western touch.

Greetings in festivals are not conveyed personally but with use of technology.

• Interpersonal relationships are directly affected with a tendency for people to isolate themselves from others.

• People only talk of excellence but make no efforts to excel; lack of justice; people do not work with commitment & dedication.

• Students make little or no efforts to excel but they want success in their exams.

• Fundamental values have a place only if they fit with the lives of people.

• Some young people have begun to slide into self-concept, self-centered individual based values.

LifestyleLifestyle

• Integrated way of life of an individual characterized by his/her manners; attitudes; values etc.

• Mark able change in lifestyle of young generation.

• Celebrity culture –being a celebrity has become greatest achievement in this world.

• Reading up gossips on them; dressing up like them; copying their hairstyle have become part & parcel of our lifestyle.

• Career approach has taken backseat & we focus on shortest way to fame.

• Star - the way of success, is the dream of the many young people.

• Overnight success values were misled by media which had negative impact on youth.

• Today’s youth get quick & good money due to BPO & this enables them to get wild with damaging effect on health & career.

• Today’s media explosion has made teenage insist on getting material goods immediately “to be in” or else they feel inadequate.

Social Social NetworkingNetworking • A new way of world.

• No. of book marking, sharing & blogging sites are increasing everyday…

• It is a medium which is demanding attention..

• Sites have power to deliver news to more people than you ever dreamed possible.

• Modern day youngsters & college students are mostly engaging their time in social networking websites to stay alive with their friends.

• E.g. Youtube – World’s famous video sharing channel which allows its users to upload or view the videos.

• It is surprising everyone that several social networking sites are in race to become no. one…

• Facebook is the another famous site among youngsters. You can share your picture; favourite videos; could discuss on any topic with your friends.

• It may seem to be fun but is addictive & ought to be used in limit.

• Issue of lack of privacy, online bullying, misuse of information & other such potential misuse can be dangerous to the users.

C]C] Technological Impact- Technological Impact-• Technology has played a

vital role in the development of our country.

• It had been undergoing transformation through different phases of regulation & deregulation of economy.

• Different technologies an be adopted to serve consumers in different culture & languages.

• “World is Flat”-by Thomas Friedman {indeed a small place}

• MNC’s are setting up increasing no. of shift work centres in India & other countries.

• Geographical boundaries are no longer strong enough to restrict the progress & flow of technology.

• India has developed a strong IT industry with workers writing software programs for America; Europe & MNC’s.

• Allowing all to be equal players on world platform.

• Software is highly demanded, so Indians have greater mobility.

• Indian units of CISCO, INTEL, IBM, etc have filed applications with US Patent office engineers for developing new ideas for aircraft engines, transport sytems etc.

• India has the potential not to be dependent on other countries for technology, but be independent.

D] D] Impact on SportsImpact on Sports• Globalization had brought

a big & very huge impact on sports.

• IPL is one of the most successful franchise based sporting tournament status.

• Features-international players, coaches, management, sponsors etc…

• IPL-Season 2 & Season 3 were streamed live on “YOUTUBE”.

• IPL had grown its domestic tournament status.

• Future of this game is unpredictable in longrun; the stakeholders can expect to make enough money in short to medium term.

• IPL franchise have earned more money from cricket in last 2 years than PCB has in its entire history.

• Everyone the players, advertisers, administrators, viewers and fans all shake hands & leave happy……..

• Globalization had hardly brought any impact on other sports such as football; hockey; boxing; wrestling; etc…

• We thank our Indian Government for giving at least a chance to Indian talent or else we can see the serious problem of Indian sports.

Future of globalization in Future of globalization in IndiaIndia• World’s perception of India has

changed drastically in recent years.• Cradle of software industry, fastest

growing economy, the world’s outsourcing hub are the titles used for India.

• Before Indians were laid back people, content & fatalistic; But now they are hungry for recognition, power & progress & anxious to see their dream take shape.

• Our belief is our strength; strength is power that took humans to the moon.

• This power can work wonders & it will surely take India to the highest pedestal of success…

• May be after 50 years we will found MC DONALD’S,APARTMENTS,JET PLANES ON MOON……!!!!!!!!!!!

Thank you……….Thank you……….