GLOBALINX MOBI JASON CRAW GLOBALINX Senior Product Developer & Manager
Jul 27, 2015
GLOBALINX MOBI
JASON CRAW GLOBALINX Senior Product Developer & Manager
Agenda • What is Mobi?
• Why wireless?
• Plans
• Devices
• Value added services
• Selling points
• Support/
Questions
What is Mobi? • MVNO (Mobile Virtual Network Operator)
• Prepaid cellular
• Nationwide footprint with 3G and 4G coverage
• Simple, easy to understand pricing
• No contracts
Why wireless? • Landlines are becoming less common
• Homeowners are “cutting the cord”
Why wireless? • Industry valued at $196 billion
• Growth opportunity
Why wireless? Postpaid Mobi • Carrier pays ~ $250
phone subsidy
• 2-year agreement to re-coup money
• Early termination fee
• Popular phones
• New phone every 2 years
• Higher monthly ser- vice fees
• No phone subsidy
• Customer pays for phone upfront, BYOD or via PayPal
• No contract
• No early termination fee
• Popular phones
• New phone when you want
• Lower monthly service fees
Plans • Competitively priced plans
• Simple, easy to understand pricing
• Flexible options based upon customers needs
• Mi-Fi and wireless cards
Unlimited Talk • $34.95* per month ($44.95 for Verizon)
• Not available with AT&T
• Unlimited voice calling in the US
• Unlimited portal access
• Targeted at people who don’t text or use data services, emergency phones, seniors, or people who just like to communicate the old-fashioned way!
*Plus taxes and surcharges
Unlimited Talk and Text • $44.95* per month
• Only available on AT&T
• Unlimited calling and texting in the US
• Unlimited portal access
• Simple, easy to use phones
• Targeted at people who use a lot of voice or text messages on a monthly basis. No data access on this plan.
*Plus taxes and surcharges
Unlimited Talk & Text + 2.5 GB • $44.95* per month ($54.95 for Verizon)
• Available with Sprint, T-Mobile and Verizon
• Unlimited calling and texting in the US
• Unlimited portal access
• Simple, easy to use phones
• Targeted at lighter data usage
• Very competitive, with recent aggressive plans from carriers
*Plus taxes and surcharges
Unlimited Talk, Text + 5GB • $59.95* per month ($69.95 for Verizon)
• Available with Sprint, T-Mobile and Verizon
• All the voice minutes, text messages and 5 GB worth of data
• 3G and 4G coverage (where available)
• Simple, easy to use phones
• Targeted to the person who is always on the go and in touch via email, apps, text, etc.
*Plus taxes and surcharges
NEW! Share Plans • Plans include unlimited voice minutes and SMS
• Customer selects how much data they want for their account
• Available with GSM-T and CDMA-S
• Primary plan carries data for the account
• Up to 5 lines per account
• Each line billed separately
• Today, requires 2 separate orders
NEW! Share Plans • 1st plan determines available data
– 5 GB for $75
– 10 GB for $115
– 20 GB for $215
• Price includes 1st line of service
• Additional lines billed at $15 per line
NEW! Share Plans # of Lines 5 GB 10 GB 20 GB
1 $75 $115 $215
2 $90 $130 $230
3 $105 $145 $245
4 $120 $160 $260
5 $135 $175 $275
Devices • Always changing
• Wide range – Basic feature phone
• Samsung M400 for $49.95
– Mid range • Sony Xperia (multiple models)
– High end • iPhone to Samsung Galaxy
– BYOD
iPhones • Available for new purchase on GSM-A
and GSM-T networks
• Working on iPhones for Sprint
• Not available with Verizon
BYOD Bring Your Own Device
• Available on all networks
• Each carrier has their own rules
BYOD: AT&T or T-Mobile • Any unlocked GSM device
• Purchase a SIM card on
the appropriate network
for the device
• No charge for the SIM cards
• Requires an unlocked GSM phone
BYOD: Verizon • No iPhones
• Must be a Verizon phone that is not
currently active with Verizon
• For Device, select “Already Have An
Approved Device?”
BYOD: Sprint New rules starting February 2015
• Device not reported as lost or stolen
• Associated Sprint account is in good standing
• Any associated Service Agreement, Installment
Billing Agreement, or Lease Agreement
(including payment of any end-of-lease
purchase option amount) has been fulfilled
Value Added Services Device Financing (optional)
• PayPal Credit (BillMeLater)
• Special financing options (e.g., 6 months no interest)
• Pay on your terms
• No annual fee
• Used all over the web
Value Added Services GLOBALINX Premium Home Phone
Service for $9.95 per month
• After activation of Mobi service, customers will
receive a promo code via email
• Enter it during GLOBALINX signup process to
receive discount
Value Added Services Device Protection • Mobi has partnered with GoCare
• Well known device protection provider
• “A” rating with BBB
• Covers both new and used devices – Water damage, drops, unlimited claims
• $8.95 per month or $69 per year; $50 deductible
Value Added Services Device Protection
Value Added Services Mobi Wallet Account • Available on all networks
• Works like a calling card
• Enables functionality not included in calling plan: – SMS ($0.05 per message)
– MMS ($0.05 per message)
– Data ($0.05 per MB)
– International calling (rate varies by country)
Selling Points Mobi vs. Verizon • Mobi Unlimited Talk, Text + 5GB: $59.95/month
• Verizon More Everything 5 GB: $120/month
• Savings = $60.05 per month
– Annual Savings = $720.60
– 2-year Savings = $1441.20
Selling Points Mobi vs. AT&T • Mobi Unlimited Talk, Text + 5GB: $59.95/month
• AT&T Mobile Share Value Plan, 4GB: $110/month
• Savings = $50.05 per month
– Annual Savings = $600.60
– 2-year Savings = $1201.20
Selling Points • Postpaid carrier phone subsidy of $200
to $300
• 2-year savings
– Verizon: $1441.20 ($60.05 per month)
– AT&T: $1201.20 ($50.05 per month)
• Breakeven point is 6 months or less
Selling Points • No contracts
• Upgrade your phone whenever you want
• ~ $50 to $60 savings per month
• Unlimited plans
• Carrier selection
• National footprints
• Home phone add-on for $9.95 per month
Questions to Ask • What cellular carrier are you with?
• Are you happy with your service?
• How much do you pay per month?
• When is your contract up?
Questions to Ask • Do you plan on changing carriers?
(If yes, what carrier are you going to?)
• If you could choose which network you
wanted, not have a contract and save on
your monthly service, is that something
you would be interested in?
Open Items and Updates AT&T MMS and Group Text on iPhones
• MMS cannot be sent or received to other non-
iPhones
• Working with Apple to become “Approved
Authorized Dealer”
• Will enable more access into devices to
change currently locked settings
Open Items and Updates Short code blocking with T-Mobile
• Escalated to carrier
• They’re researching why this is randomly
happening
Open Items and Updates Activation error messaging
• Working with each carrier to get every possible
error code
• Making a customer friendly description so the
customer knows why activation fails (invalid device, wrong IMEI or ESN)
Open Items and Updates Verizon 4G
• Not currently available
• Restricts BYOD options
Support/Questions • [email protected]
• 800-340-MOBI (6624)
• Facebook.com/globalinxmobi
• Twitter.com/globalinxmobi