Global Video Insights • February 2013 With increased mobile video consumpon comes stunning insights into the minds of consumers worldwide. We know what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. Welcome to Global Video Insights from Vuclip.
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Global Video Insights • February 2013
With increased mobile video consumption comes stunning insights into the minds of consumers worldwide. We know what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. Welcome to Global Video Insights from Vuclip.
Global Video Insights • February 2013 • Sign up to receive Global Video Insights each month
Global Video Insights • February 2013
Welcome to this month’s Global Video Insights Report!
We have some interesting survey results to share with you this month, all about education. More than 80,000 respondents from around the world shared their thoughts on the obstacles that prevent them from getting the education they want, how they prefer to learn (mobile video being one of the methods), and their interest in furthering their education through their phones. These findings have important implications for the future of mobile education around the world, so don’t miss out on them!
Beyoncé climbed the video views and search results for January, in the lead up to her Super Bowl halftime performance, as did other timely topics like the Golden Globes and Ke$ha’s “Die Young” song.
And, once again, we show you the monthly top mobile video searches and views for India, Indonesia, and the U.S.
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Global Education Survey Results
Vuclip conducted a global three day survey on education that generated over 80,000 responses. We asked users about the obstacles they face in getting the education they desire for themselves and their families, where they prefer to learn, interest in receiving education via their mobile phones and their motives for furthering their education. In comparing global results to those from India, Indonesia and the U.S., you might be surprised to see more similarities than differences.
“What stops you from getting the education you want for you or your family?”
“Where would you most prefer to learn?”
Insufficient money At homeAccess to teachers On computer
Methodology The global survey was conducted over three days from January 29 to February 1, 2013. Users were provided with seven multiple-choice questions and had the option to participate or opt out. No incentives were provided for responding. For more info about Vuclip’s survey capabilities, please email [email protected].
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Who says January is where movies go to die? Proving critics wrong, Bollywood captures the top spot on Vuclip this month. Bollywood theatrical trailers are a raging success; viewers can’t get enough of them! Cricket comes in a close second. Nothing unites and divides South Asia like an India-Pakistan match. Sachin Tendulkar blasts through our charts with a look back at his 100th Hundred.
Spotlight on India No surprises here: the #1 spot on the charts goes to Race 2. Saif Ali Khan is paired opposite Deepika Padukone. Together with John Abraham and Jacqueline Fernandez, the hot duo bring their “A” game to the screen.
Top India Searches
Top 10 India Videos
1 Ek Thi Daayan - Official Trailer
2 Jab Tak Hai Jaan - Saans Song
3 Race 2 Photoshoot
4 First Look Of Shootout At Wadala
5 100 Cr Movies Of 2012
6 Monsters, Inc. 3D
7 Patang - Maaru Amdavad
8 SVSC Meghallo Song
9 Salman’s Dagabazzi With Sonakshi
10 Sachin’s 100 Hundreds and More Sporting Memorabilia
Inspired by real life events and despite its violent theme, Shootout at Wadala is a fan favorite. Based on the first registered
shootout by the Mumbai police, this movie will likely tap into the heightened sense
of political awareness in the country. The film has a strong ensemble cast of John
Abraham, Manoj Bajpayee, and Sonu Sood. The movie stands at #4 this week.
With Barfi, Bol Bachchan, Son of Sardaar, Agneepath and Dabangg 2, 2012 saw quite a few additions to the “100 Crore Club”! As our #5 clip this month, audiences want more of these smash hits!
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1 Vanishing On 7th Street
2 Naruto
3 Noah
4 Nikita Mirzani
5 Lina Geboy
6 Lionel Messi
7 Super Junior
8 Tiger JK
9 Radio Galau FM The Movie
10 Alicia Keys
January 2013
1 Dewi Persik
2 Julia Perez
3 Super Junior
4 Naruto
5 Ariel Peterpan
6 Sofia Vergara
7 Luna Maya
8 Suster Keramas
9 Sarah Azhari
10 The Avengers
January 2012
Indonesia started out the new year sharing clips about pop music, cartoons, and animal videos, with some search terms, like the Japanese manga series, Naruto, showing no signs of slipping off the charts. South Korean idol group Super Junior continued its popularity as both a top clip and one of the top search terms.
Spotlight on Indonesia
Girls’ Generation kicked off 2013 with a new album and single, both titled ‘I Got A Boy,’ and the South Korean girl group topped our charts with its music video.
Top Indonesia Searches
Top 10 Indonesia Videos Another clip making its first appearance on our charts was several pop groups from the Jungiery-Star’s roster out of Taiwan, joining forces to sing Xin Nian Kuai Le (Happy New Year).
Soccer star Lionel Messi was the only athlete to top the
charts after winning the 2012 FIFA Ballon d’Or for the third
consecutive year on January 7, which honors the best soccer
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The Life & Career of Beyoncé is last on our top ten list, but certainly
not least. We expect to see more top clips of this artist in coming
months given the enthusiastic response to her Super Bowl
halftime performance.
Spotlight on the U.S.Controversy and popularity kept people searching for Ke$ha’s “Die Young,” which was pulled from some radio station playlists.
Whether it’s running up walls, skateboard tricks, or doing chest curls while suspended upside down, The Coolest Guy In The World does everything better than you, and people can’t get enough of it.
Hollywood reigned supreme in searches and clips with the Golden Globes giving out its annual awards, the Sundance Film Festival bringing sex appeal to movies that will be released in 2013, and the trailer for Spring Breakers gaining traction ahead of its March release.
Top 10 U.S. Videos
1 Katy Perry Biography & Origins
2 Hudgens, Gomez, Franco Star: “Spring Breakers”
3 Britney Spears: Life & Career
4 Natalie Portman: Life & Career
5 Top 10 Female Country Music Stars
6 Celebs Dish On Their Fave Music Of 2012
7 The Coolest Guy In The World
8 Swatch Girls Pro Surfing China 2012
9 Sundance Turns Up The Sex Appeal
10 The Life & Career Of Beyoncé
1 Hollywood
2 Justin Bieber
3 WWE
4 Beyoncé
5 Naruto
6 Rihanna
7 Golden Globes
8 Shakira
9 Ke$ha - Die Young
10 Doraemon
January 2013
1 Hollywood
2 Beyoncé
3 Naruto
4 Angelina Jolie
5 Katy Perry
6 Madonna
7 Rihanna
8 Lady Gaga
9 Christina Aguilera
10 Kobe
January 2012
Top U.S. Searches
US
CID Name Link
550540169 Katy Perry Biography & Origins m.vuclip.com/w?cid=550540169