China: the mobile revolution Dispatches14 China’s mobile internet market is growing rapidly and showing no signs of slowing. According to CNNIC (China Internet Network Information Center), by the end of December 2012, China's netizens 1 reached 564 million, of which 420 million were mobile internet users 2 accounting for 75% of the total. Not only is the number omobile internet users expanding, but also mobile internet usage requency is growing. According to CNRS-TGI, in 2012, the percentage othose who accessed the mobile internet at least once per day reached 71%, an increase o11 percentage points over 2011 (Figure 1). Demographically, China’s mobile internet users are mainly comprised opeople born in the 80s. This group o23-32 year olds accounts or 45% oall mobile internet users. In addition to this, 62% omobile internet users received a college degree Author: Shen Ying General Manager oCTR Media & Consumption Behavior, CNRS China continued > > > part of Global GlobalTGI Global TGI helps marketers to expand markets, launch new products, respond to competitive threats, and plan communications. We do this by providing a unique 360° understanding oconsumer attitudes and behavior – with the depth provided rom 700,000 personal interviews conducted annually across 60+ countries. Typical client engagements can involve market sizing, segmenting, trending, and linking with YOUR survey data. With insights drawn rom the largest network osingle-source consumer surveys in the world, marketers can be confdent that key decisions are based on actionable, robust, reliable and high-quality research. Visit www.globaltgi.com or email [email protected]to fnd out more. 1 Netizen: accessed internet in last year. 2 Mobile internet users: accessed mobile internet via mobile phone in past year.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
7/28/2019 Global TGI Report, China the Mobile Revolution
"trying to keep up with developments in technology", which is higher than the average o 51% amongst all
adults.
As mobile internet users tend to be young, it's possible that they are attracted by ast renewal high-techproducts or their novelty, ashionable design and personality.
The rapid increase in mobile internet usage in China is largely being driven by the desire or socialnetworking and the ragmentation o ‘social’ time created by longer commutes. CNRS-TGI can oer a
unique 360° understanding o this target group in China, helping you to understand where social media
fts into the consumers broader liestyle. A thorough understanding o this group is an essential basis
on which to develop a coherent digital communication strategy.