Team 11
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Team 11
Evolution
Journey
Acquisition
Spending
Motorola MobilityNest
DoubleClickYoutube
WazeAdMob
ITA Software
0 3500 7000 10500 14000
Challenges in
SmartCity
Smart Product
Thoughtful +
Intuitive +
Look
= Smart Homes -> Smart City
Competitors
0"50"
100"150"200"250"300"350"400"450"
0" 2" 4" 6" 8" 10"
Competitors
Industry Revenue
Customer Preferences
17%
13%
7%15% 5%
20%
23%Cost !Savings !Interface !Ease of Use !Connectivity !Reliability !Features
Savings
91 million
25 million
$181 Energy Savings
$20 1.1 Tons GHGs
$201 Total
Savings
91 million households have thermostats with 25 million smart thermostat!
$200 X 66 million = $13.2 billion
Working
Blue Ocean
Scenario 1
Patent Licensing Companies
Scenario 2
Scenario 3
4% of Annual sale
2 Sided Market
$
Chosen OneChosenOne
Implementation
Planning
Research
Refine Targets
Lobbying
CommunicationRecordkeeping
Relationship Management
Assess Strategy
Future Perspective
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