GLOBAL SOURCING FILIPPO ALBERTONI
Jun 25, 2015
GLOBAL SOURCING
FILIPPO ALBERTONI
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AGENDA
Background
Definition of Global Sourcing
The stages of Global Sourcing
The re-shoring phenomenon
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BACKROUND
HOW HAS SOURCING EVOLVED OVER TIME?
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CHANGES IN THE ECONOMY
60ies Today
Manual and labour intensiveTechnology and capital intensive (the
impact of ICT)
Orientation towards production Orientation towards customers
One product Product diversification
National business context International business context
Long product life cycle Short product life cycle
Loyal customersUnstable and demanding customers’
needs
Mere profit maximizationGreater attention towards social, environmental and ethical issues
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IMPLICATIONS FOR SOURCING• Threats and opportunities stemming from ICT
• Customer-led production and attention towards customer satisfaction
• Wide product range
• Thinking globally
• Resource constraints (time, financial, human, operational, organizational)
• High competitive pressure
• Ethical challenges
What to do?
Offshoring: fragmentation of business activities along the value chain and their delocalization in different countries.
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TIMELINE
60ies 90ies Today
Offshoring of production
Offshoring of business functions (e.g. call centers, software development)
Global sourcing of high value-added activities (e.g. R&D)
Advances in ICT From offshoring to global
sourcing. Drivers: from labor cost
savings to talent seeking and
knowledge sharing
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THE RISE OF OFFSHORING OF FUNCTIONS
(Albertoni & Elia, 2014a, p. 133)
Cumulative percentage of global sourcing ventures by function according to ORN data
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DEFINITION OF GLOBAL SOURCING
WHAT IS GLOBAL SOURCING?
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WHAT IS NOT/WHAT IS GLOBAL SOURCING
Global Sourcing is not Global Sourcing
Outsourcing only GS involves:• Arms-length contracts with foreign
suppliers (i.e. outsourcing) • Strategic alliances (i.e. joint ventures
or other partnership arrangements)• Foreign Direct Investments (i.e.
wholly owned solutions such as greenfield investments, mergers and acquisitions)
Internationalization; it is not done to enter new markets
GS is done to explore and exploit the advantages stemming from sourcing from new markets
Large projects only GS can be the request of a SME to implement a small website
Directed towards far shore countries only GS can be between neighbor countries (e.g. US and Mexico)
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787 DREAMLINER STRUCTURE SUPPLIERS
(Boeing, Reuters)
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THE TRADITIONAL PORTER VALUE CHAIN
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TODAY’S PORTER VALUE CHAIN
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THE GLOBAL SOURCING MATRIX
Mode of entry
BUY ALLY MAKE
Geographic distance
Domestic
Domestic Outsourcing
Strategic Alliances at Home
Domestic Delivery
Nearshoring
Nearshoring Outsourcing
Strategic Alliances in Neighbor Countries
Nearshoring Captive
Offshroing
Offshoring Outsourcing
Strategic Alliances in Far Shore
CountriesOffshoring Captive
(Albertoni & Elia, 2014b, p. 88)
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NOTE
Offshoring: from domestic to international
Outsourcing: from in-house provision to 3rd party provider
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GLOBAL SOURCING STAGES
WHICH ARE THE STEPS IMPLEMENTED BY GLOBAL SOURCING COMPANIES?
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GLOBAL SOURCING STAGES
Disintegration Relocation Reintegration
Offshoring Reshoring
Disintegration Relocation Reintegration
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RE-SHORING
WHY DO COMPANIES RESHORE?
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RE-SHORING
Companies, after having offshored their activities, can:
- Back re-shore at home
- Near re-shore in a nearby country
Why?
- Unsatisfied by their performance
- The business context has changed (e.g. labor cost inflation)
- Benefit geographic, cultural and linguistic proximity
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REFERENCES
Albertoni, F. & Elia, S. 2014a. The global sourcing of business services: evidence from the offshoring research network survey. Journal of Industrial and Business Economics. 2: 131-144.
Albertoni, F. & Elia, S. 2014b. Rischio e Strategia nel Global Sourcing in Albertini et al., La Gestione dei ‘Fornitori Dominanti’ (http://tinyurl.com/njsa8gk): 87-89.