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Q1. Which of these do you think is or will be better or worse for you than for your parents’ generation?
38%
42%
44%
46%
46%
54%
63%
68%
68%
81%
84%
23%
17%
19%
18%
19%
23%
21%
18%
15%
13%
10%
40%
41%
38%
36%
35%
22%
16%
15%
17%
6%
6%
Being safe from crime or harm
Being able to live comfortably when you retire fromwork
Having a secure job
Being able to own your own home
Having enough money to live well
Having a successful career*
Being free to be true to themselves
Being able to travel abroad
Having a good education
Having access to entertainment like film, music,books
Having access to information
Better No difference Worse
Globally, a large majority of adults surveyed believe their access to information (84%) and to entertainment (81%) is or will be better than it was or is for their parents’ generation.
Today’s global citizens are split about whether their generation is or will be better off than their parents’ when it comes to having a comfortable retirement (better for 42%, worse for 41%) and being safe from crime or harm (better for 38%, worse for 40%).
Net score (% better minus %
worse)
+78
+74
+53
+50
+47
+32
+11
+11
+6
+1
-2
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019
Q1. Which of these do you think is or will be better or worse for you than for your parents’ generation? (% better)
38%
42%
44%
46%
46%
54%
63%
68%
68%
81%
84%
Being safe from crime or harm
Being able to live comfortably when youretire from work
Having a secure job
Being able to own your own home
Having enough money to live well
Having a successful career*
Being free to be true to themselves
Being able to travel abroad
Having a good education
Having access to entertainment like film,music, books
Having access to information
Globally, optimism is more prevalent than it was in 2016 as the percentage of those saying their generation is/will be better off than their parents’ in many areas is significantly higher now, especially on job security and on safety.
change in % ‘better’ since 2016
+1 5
-1 6
+5 5
-1 6
+11 5
+14 5
+8 5
+8 5
+17 5
+13 5
+17 5
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Being able to live comfortably when you retire from work 25% -8% -36% 23% -30% 27% 55% 21% -48% -32% -31% 24% -60% 55% -2% -42% -27% 46% 20% -12% 62% 57% -13% -8% -15% 51% 16% 14% -23% -23% -33% -3% -16%
The world is clearly split in two when it comes to how citizens compare their personal situation and prospects with those of their parents’ generation. On every area measured, enthusiasm prevails in emerging markets: throughout Asia (excluding Japan and South Korea), in Saudi Arabia, and, with the exception of personal safety, across Latin American and in South Africa. In sharp contrast, pessimism tends to dominate throughout Europe, North America and northeast Asia about financial, job and/or personal security. Perceptions are most negative in Hungary, France, South Korea, Canada, Great Britain and Belgium.
Q1. Which of these do you think is or will be better or worse for you than your parents’ generation? Change in Net score (% better minus % worse) since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
* “satisfying career” in 2016
Overall, people’s assessment of their own situation and prospects relative to their parents’ generation has improved greatly in Poland, India, Japan, South Korea, Argentina and Mexico. On the other hand, it has gotten worse in Sweden, Canada and Great Britain— especially when it comes to financial wellbeing.
Q1. Which of these do you think is or will be better or worse for you than your parents’ generation? Change in % better since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Q1. Which of these do you think is or will be better or worse for you than your parents’ generation? Change in % worse since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Q2. And which of these do you think is or will be better or worse for today’s youth than for their parents?
35%
38%
40%
41%
42%
52%
61%
64%
67%
80%
82%
21%
17%
17%
18%
19%
21%
20%
15%
18%
13%
10%
44%
45%
44%
42%
39%
27%
20%
22%
16%
8%
8%
Being safe from crime or harm
Being able to live comfortably when they retirefrom work
Being able to own their own home
Having a secure job
Having enough money to live well
Having a successful career
Being free to be true to themselves
Having a good education
Being able to travel abroad
Having access to entertainment like film, music,books
Having access to information
Better No Difference Worse
Four in five adults surveyed globally think today’s youth is or will be better off than their parents when it comes to having access to information (82%) and entertainment (80%). About two in three feel the same about young people’s ability to travel abroad (67%) and to have a good education (64%).
However, global opinion is split on whether young people are better or worse off than their parents in terms of personal finances and job security. Furthermore, pessimists outnumber optimists on young people’s personal safety, living conditions in retirement and home ownership.
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019
Q2. And which of these do you think is or will be better or worse for today’s youth than for their parents? (% better)
35%
38%
40%
41%
42%
52%
61%
64%
67%
80%
82%
Being safe from crime or harm
Being able to live comfortably whenthey retire from work
Being able to own their own home
Having a secure job
Having enough money to live well
Having a successful career
Being free to be true to themselves
Having a good education
Being able to travel abroad
Having access to entertainment likefilm, music, books
Having access to information
Globally, in many areas, the percentage of people surveyed saying the situation of today’s youth is or will be better than their parents is notably higher than it was in 2016.
change in % ‘better’ since 2016
+1 5
+1 5
- -
+6 5
+13 5
+15 5
+10 5
+16 5
+7 5
+12 5
+14 5
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Being able to live comfortably when you retire from work 25% -18% -47% 21% -39% 30% 55% 6% -59% -42% -46% -4% -58% 49% -7% -54% -30% 39% 12% -35% 52% 52% -21% -15% -11% 43% 5% 15% -31% -46% -37% -4% -23%
Everywhere without exception, people tend to think young people have or will have better access to information and to entertainment than is or was the case for their parents. In nearly all countries, optimists generally outnumber pessimists about young people’s freedom to be themselves, ability to travel abroad, and get a good education, but proportions vary widely from one place to another. While optimism prevails on nearly all other issues across most emerging countries (safety from crime is a frequent exception), the reverse is true in most advanced economies. Pessimism about young people’s physical safety, financial wellbeing and job security is the norm in all of Western Europe, North America, Australia, Japan, South Korea and Israel.
Q2. And which of these do you think is or will be better or worse for today’s youth than for their parents? Change in Net score (% better minus % worse) since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Since 2016, net optimism about young people’s situation and prospects relative to their parents has increased by significant margins in nearly all domains in Poland, South Korea, Argentina, Japan, Mexico, Brazil and India, and in many areas in Germany, Belgium, France, Peru, Australia, South Africa, Italy and Turkey. All areas combined, the two countries showing the fewest gains are Canada and the United States.
Q2. And which of these do you think is or will be better or worse for today’s youth than for their parents? Change in % better since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Q2. And which of these do you think is or will be better or worse for today’s youth than for their parents? Change in % “worse” since 2016
Base: Global Advisor 2019: 22,285 adults aged 16-74 from 33 markets interviewed November 22 – December 31, 2019 Global Trends Survey 2016: 18,180 adults aged 16-64 from 23 markets interviewed September 12 - October 11, 2016
Having a successful career -5% -10% -18% -9% -4% -1% -14% -19% -8% -9% -26% -10% -14% -8% -20% -5% -9% -40% -5% -10% -13% -8%
Having enough money to live well -4% -8% -9% -5% 2% -2% -8% -15% -1% -8% -15% -1% -1% -4% -22% -10% -7% -14% -6% 4% -5% -4%
Having a good education -10% -4% -11% -8% -1% -1% -13% -5% -4% -5% -2% -8% -9% -6% -4% -8% -11% -7% 3% -6% -5% -4%
Being free to be true to yourself -8% -4% -6% -10% -2% -2% -7% -6% -8% -9% -3% -3% -8% -7% -35% -5% -5% -4% -7% -2% -2% -5%
Having access to information -2% 0% -3% -3% 1% 1% 2% 1% 1% -3% -2% -3% -4% -2% -3% 2% 1% -3% 3% 4% -2% -3%
Having access to entertainment like film, music, books -1% -1% -2% -2% 1% -2% 1% -1% 0% -5% -2% -3% -2% -3% 0% 1% 0% 0% 3% -6% -7% -2%
Being able to travel abroad -1% -1% 4% -2% 4% 1% -1% -2% 6% -3% 2% -4% -4% -2% -1% 4% 1% -2% 6% 1% 2% -2%
Being able to own your own home -17% -8% -6% -4% 4% 5% -7% -2% -4% -2% -10% -3% -9% -5% -4% -11% -7% -16% -7% -3% 0% 1%
Being safe from crime or harm -22% -11% -17% -19% -6% -14% -23% -26% -1% -20% -9% -12% -5% -10% -3% -9% -20% -23% -13% 1% -12% -11%
Being able to live comfortably when you retire from work -14% -14% -16% -11% -2% -1% -10% -22% -7% -11% -10% -6% -5% -6% -12% -7% -14% -15% -10% -6% -3% -6%
• The 2019 findings in this report come from a Global Advisor survey conducted by Ipsos among 22,285 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, Singapore, Israel, Hong Kong, and Turkey and 16-74 in 25 other markets, November 22 -December 31, 2019.
• It was carried out via the Ipsos Online Panel System in 33 markets.
• Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Mexico, Spain, and the U.S.
• Approximately 500+ individuals were surveyed in Argentina, Belgium, Chile, Colombia, Hong Kong, Hungary, India, Israel, Malaysia, the Netherlands, Peru, the Philippines, Poland Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden and Turkey.
• The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, Singapore, South Korea, Spain, Sweden, and the U.S. can be taken as representative of these countries’ general adult population under the age of 75.
• The samples in Brazil, Chile, China (mainland), Colombia, Hong
Kong, India, Israel, Malaysia, Mexico, the Philippines, Peru, Romania, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these population.
• The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.
• Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.
• The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.
• The 2016 findings in this report come from the Global Trends Survey, conducted by Ipsos among 18,180 adults aged 16-64 (in the US and Canada 18-64) September 12 - October 11, 2016.
• It was carried out via the Ipsos Online Panel System in 23 markets.
• Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, India, Indonesia, Italy, Japan, Spain, and the U.S.
• Approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Mexico, Peru, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
• The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Italy, Japan, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of these countries’ general adult population under the age of 65.
• The samples in Brazil, China (mainland), India, Indonesia, Mexico,
Peru, Russia, South Africa and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these population.
• The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.
• Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.
• The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.