GLOBAL PACKAGING Language Analysis October 2005. BASED on “Mice” Packagin g Samples.

GLOBAL PACKAGING

Language AnalysisOctober 2005

BASED on “Mice”Packaging Samples

GLOBAL PACKAGING

GLOBAL PACKAGING

United Kingdom

GLOBAL PACKAGING

France

GLOBAL PACKAGING

Germany

GLOBAL PACKAGINGNetherlands

GLOBAL PACKAGING

Italy

GLOBAL PACKAGING

Spain

GLOBAL PACKAGINGUnited Kingdom

FrenchGermanItalianDutch

Spanish

GLOBAL PACKAGING

English

C O U N T R Y

U.K.P R O D U C T N A M E

1 Language

P R O D U C T D E S C R I P T O R

6 Languages Front3 Icons

F R O N T

C O U N T R Y

U.K.P R O D U C T N A M E

NOT Repeated

P R O D U C T F E A T U R E S

6 Languages Back0 Icons

B A C K

C O U N T R Y

U.K.

P R O D U C T N A M EEnglish ONLY


3 Languages6 Icons

F R O N T

C O U N T R Y

U.K. P R O D U C T N A M E

EnglishP R O D U C T F E A T U R

E S 19 Languages Back5 Photos linked via

numbering on 6 Languages only

13 Languages NOT linked to photos

A D D R E S S E S3 CORPORATE

USA/EUROPE/ASIA

B A C K

C O U N T R Y

U.K.

P R O D U C T N A M EEnglish


3 Languages Smaller -

French/German/Italian

F R O N T

C O U N T R Y

U.K. P R O D U C T D E S C R I

P T O R 4 Languages

English/French/German/It

alian

A D D R E S S E S0 Corporate Address

B A C K

C O U N T R Y

U.K. P R O D U C T N A M E

English

3 Icons English/German/French1 Icon for “International

Version”


3 Languages Smaller -

French/German/Italian

F R O N T

C O U N T R Y

U.K. P R O D U C T F E A T U R E

S 3 Main Languages Back

2 Photos linked via numbering to

English/German/FrenchIcons with Flag Motiv

9 Languages not linked to numbersA D D R E S S E S

3 Corporate AddressesUSA/Europe-Middle East

Africa/Asia

B A C K

GLOBAL PACKAGING

French

C O U N T R Y

FRANCE P R O D U C T N A M E 1 Language - English


3 Languages FrontEnglish/German/French3 Icons in 3 Languages

1 photo with 3 Languages

F R O N T

C O U N T R Y

FRANCE P R O D U C T F E A T U R

E S6 Main Languages Back


English/German/French/Italian/

Spain/DutchIcons with Flag Motiv


3 Corporate AddressesUSA/Europe-Middle East-

Africa/Asia

B A C K

C O U N T R Y

FRANCEP R O D U C T N A M E 1 Language - English

4 Languages FrontGerman/French/English/D

utch2 Icons in English


F R O N T

C O U N T R Y

FRANCE4 Main Languages Back

1 Photo linked to languages of

German/French/English/Dutch

CONFIGURATION REQUIREMENTS

English with Icons - Dutch & French with copy

only

A D D R E S S E S1 Corporate Addresses

USA ONLY

B A C K

C O U N T R Y

FRANCE

P R O D U C T N A M E 1 Language - English


4 Languages FrontGerman/French/English/D

utch1 Icon MAIN in English

4 called out in copy0 photos

F R O N T

C O U N T R Y

FRANCE4 Main Languages Back

1 Photo of Product1 Lifestyle Photo



Copy on in German/French/English/D

utch


USA ONLY

B A C K

C O U N T R Y

FRANCE



1 Language FrontEnglish

1 Icon MAIN in English

F R O N T

C O U N T R Y

FRANCEEnglish - Main Product

Name

15 Languages on BackAll given SAME size and

WeightCONFIGURATION REQUIREMENTS

A D D R E S S E S1 Corporate AddressTaiwan, R.O.C. ONLY

U P C C O D E S 2 = UPC/EAN

B A C K

C O U N T R Y

FRANCEP R O D U C T N A M E 1 Language - English

P R O D U C T D E S C R I P T O R Language FrontEnglish/German/French1 Icon MAIN in English

INTERNATIONAL VERSION Icon for Global

F R O N T

C O U N T R Y

FRANCEEnglish - Main Product

Name


3 Languages on Back with

3 features explained13 ADDITIONAL

LANGUAGESUsing Flag MotivA D D R E S S E S

3 Corporate AddressesUSA/ASIA PACIFIC/EUROPE

U P C C O D E S 1 = UPC

B A C K

C O U N T R Y

FRANCE

SIDE COPY3 Languages on Side

with 1. Package Contents

2. System Requirements

S I D E

C O U N T R Y

FRANCEGLOBAL ICON

This has been seen on ALL Logitech Packaging

and on a few other packages

BOTTOM CORNER

GLOBAL PACKAGING

German FROM CZECH REPUBLIC

C O U N T R Y

CZECH REPUBLIC


English ONLY on Front

F R O N T

C O U N T R Y

CZECH REPUBLIC

15 Languages on BackALL with top three

features1 photo with English

only Descriptor

1 UPC/1 EAN

B A C K

GLOBAL PACKAGING

Dutch

C O U N T R Y

NETHERLANDS


+ 6 Language ONLY1 Icon MAIN in English

1 photos

F R O N T

C O U N T R Y

NETHERLANDS6 Main Languages Back

4 Photos of Product1 Lifestyle Photo

TECHNICAL SPECIFICATIONS

UK/DE/FR/NL/IT/ES




USA ONLY

B A C K

C O U N T R Y

NETHERLANDSP R O D U C T N A M E 1 Language - English

3 Language on FrontEnglish/German/French

1 Icon in English ONLY6 Icons in 3 Language

w/ICONS

F R O N T

C O U N T R Y

NETHERLANDS English - Product Name

6 Languages on Back with 4-5 features explained

13 ADDITIONAL LANGUAGES

Using Flag MotivA D D R E S S E S

3 Corporate AddressesUSA/ASIA PACIFIC/EUROPE

U P C C O D E S 1 = UPC

B A C K

C O U N T R Y

NETHERLANDS P R O D U C T N A M E 1 Language - English

P R O D U C T D E S C R I

P T O REnglish/German/French3 Icons in 3 Languages


F R O N T

C O U N T R Y

NETHERLANDS6 Main Languages Back


English/German/French/Italian/

Spain/DutchIcons with Flag Motiv


3 Corporate AddressesUSA/Europe-Middle East-

Africa/Asia

B A C K

C O U N T R Y

NETHERLANDS P R O D U C T N A M E 1 Language - English


6 Languages English/French/GermanDutch/Italian/Spanish1 Icon in 1 Language


F R O N T

C O U N T R Y

NETHERLANDSP R O D U C T N A M E

1 Language English6 Main Languages Back

1 Photo no copyEnglish/French/German Dutch/Italian/Spanish


USA/Europe/Canada/Australia

B A C K

GLOBAL PACKAGING

Italian NO SAMPLES TO DATE

GLOBAL PACKAGING

Spanish NO SAMPLES TO DATE

GLOBAL PACKAGING

RECOMMENDATIONS

48

CURRENTU.S.A.FRONT

49

CURRENTU.S.A.BACK

LANGUAGES FRONT

LANGUAGES FRONT

ENGLISH GERMAN FRENCH

52

GLOBAL LANGUAGESFRONT PANEL

USE 1 English Product Name for ALL E.U. Skus

53

GLOBAL LANGUAGESFRONT PANEL

Warranty Information:Keep only in Englishon back/side or bottom ofstructure.

54

GLOBAL ICONSKEEP ICONS CONSISTENTIdentify an “Olympic” mentality to all icons[This would NOT be translated]

55

GLOBAL ICONSKEEP ICONS CONSISTENTTranslate ALL icon graphicswhere appropriate intoEnglish/German/French[These would be translated]

56

GLOBAL IMAGERYWhere appropriate usestock or custom photos that are of a global mentality[Different ethnicities whereit is appropriate]

57

GLOBAL VERSIONDesign a Global or Internationalicon that says that Kensington is a GLOBAL BRAND

Would be in English ONLY[NO translations on this]

Possible placement ALWAYSon the bottom right cornerif possible - other areas if retail space has limitations

58

GLOBAL LANGUAGESBACK PANEL

REPEAT 1 EnglishProduct Name for ALL E.U. Skus

59


ONE English Icon where appropriate

60

GLOBAL LANGUAGESBACK PANELUse a numbering system OR“Flag” system to call outTOP THREE FEATURES

61


ONE [1]GLOBAL ADDRESS on allE.U. Skus- USA or U.K.

and/or

THREE [3]GLOBAL ADDRESSES on allE.U. Skus- USA/U.K./Asia ? ? ?

62

GLOBAL LANGUAGESBACK PANELEnglish Compatibility in Icons and text

63

GLOBAL LANGUAGESBACK PANELOTHER Compatibility in TEXT ONLY

64

GLOBAL LANGUAGESTRANSLATION COMPATIBILITY - - -USE ONE SOURCE for ALL TRANSLATIONS TO KEEP A CONSISTENT “TONE and VOICE” in each language per country.

RECOMMEND USING “IOTA” on ALL TRANSLATIONS

O R D E R:EnglishGermanFrenchDutchItalianSpanish

65

GO GLOBAL AS FAST AS YOU CAN!

66

Questions?

GLOBAL PACKAGING Language Analysis October 2005. BASED on “Mice” Packagin g Samples.

Documents

c o u n t r y u

e englishp r o d u c

repeated p r o d u c

onlyu p c

languages only13 languages

main languages back2

flag motiv9 languages

flag motiv6 languages