Global Opportunities with Social Software Development Design, Deploy, Compete and Win (with a little help from Morph) Jerome Gotangco Platform & Infrastructure Manager of Morph Labs
Global Opportunities with Social Software Development
Nov 29, 2014
Application Development Platform Opportunities in Social Media
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Global Opportunities with Social Software DevelopmentDesign, Deploy, Compete and Win (with a little help from Morph)
Jerome GotangcoPlatform & Infrastructure Manager of Morph Labs
www.mor.ph
Competing with Giants
High-end
High-volume
Time
Functionality
www.mor.ph
Competing with Giants
High-end
High-volume
Time
Functionality
Disruptor
s
Incumben
ts
Oracle
Linux
www.mor.ph
Competing with Giants
High-end
High-volume
Time
Functionality
Custo
mer
Requir
emen
ts
Disruptor
s
Incumben
ts
Oracle
Linux
www.mor.ph
Competing with Giants
High-end
High-volume
Time
Functionality
Custo
mer
Requir
emen
ts
Disruptor
s
Incumben
ts
Oracle
Linux
www.mor.ph
Competing with Giants
High-end
High-volume
Time
Functionality
Custo
mer
Requir
emen
ts
Disruptor
s
Incumben
ts
Oracle
Linux
www.mor.ph
Competing with Giants
Good products by good companies will exceed customer requirements over time
In almost all cases, the disruptor brings to market products with less capabilities
High-end
High-volume
Time
Functionality
Custo
mer
Requir
emen
ts
Disruptor
s
Incumben
ts
Oracle
Linux
www.mor.ph
Winning Strategies
“To stand out among the crowd, you have to be di!erent”
www.mor.ph
Winning Strategies
Disruptive innovations that give you strategic differentiation
“To stand out among the crowd, you have to be di!erent”
www.mor.ph
Winning Strategies
Disruptive innovations that give you strategic differentiation
Software as a Service stirs disruption
“To stand out among the crowd, you have to be di!erent”
www.mor.ph
Winning Strategies
Disruptive innovations that give you strategic differentiation
Software as a Service stirs disruption
Beta, the great Web 2.0 label“To stand out among the crowd,
you have to be di!erent”
www.mor.ph
Winning Strategies
Disruptive innovations that give you strategic differentiation
Software as a Service stirs disruption
Beta, the great Web 2.0 label
Creating solutions through an iterative process
“To stand out among the crowd, you have to be di!erent”
www.mor.ph
Winning Strategies
Disruptive innovations that give you strategic differentiation
Software as a Service stirs disruption
Beta, the great Web 2.0 label
Creating solutions through an iterative process
Let your product grow organically and let your customer see this
“To stand out among the crowd, you have to be di!erent”
www.mor.ph
Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
www.mor.ph
Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for disruption
www.mor.ph
Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for disruption
Act to see = engage with prospects to yield key insights
www.mor.ph
Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for disruption
Act to see = engage with prospects to yield key insights
Stage commitment with iterated actions
www.mor.ph
Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for disruption
Act to see = engage with prospects to yield key insights
Stage commitment with iterated actions
Reach out to new networks
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
Made to Order like Dell computers
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements
Applications = Commoditization
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements
Applications = Commoditization
Aggregated services on-demand
www.mor.ph
Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed, matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements
Applications = Commoditization
Aggregated services on-demand
Service-oriented
www.mor.ph
Show me the money
Build your business plan
Sell your idea by telling a story -- but do it quickly
www.mor.ph
Show me the money
Build your business plan
Sell your idea by telling a story -- but do it quickly
Pitch your idea to the right investor
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
Ruby on Rails
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
other gems can be freezed
www.mor.ph
Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support & management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
other gems can be freezed
PostgreSQL DB (MySQL support coming soon)
www.mor.ph
What People are saying...
"Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end."
www.mor.ph
What People are saying...
"Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end."
"Morph AppSpace is the best experience we've ever had for Rails deployment. We can scale to as many app servers as we want in minutes, and then scale back as demand changes. We are also happy about the effortless deployment and the amazing client support. The Morph guys were helpful before, during, and after. From now on, we'll be using Morph AppSpace in releasing all our new applications."
www.mor.ph
What People are saying...
"Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end."
"Morph AppSpace is the best experience we've ever had for Rails deployment. We can scale to as many app servers as we want in minutes, and then scale back as demand changes. We are also happy about the effortless deployment and the amazing client support. The Morph guys were helpful before, during, and after. From now on, we'll be using Morph AppSpace in releasing all our new applications."
“Morph Application Platform is awesome. I don’t have to be a system administrator. That’s the aspect of the solution that I really like. To be able to design, build, and deploy without even having to think about Mongrel, Apache, Nginx, MySQL/PostreSQL, etc. is awesome. And not having to install, configure, secure, and maintain a whole Linux OS saves an unbelievable amount of time.”
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: [email protected]
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: [email protected]
Get started with Morph: forums.morphexchange.com/forums/8/topics/17
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: [email protected]
Get started with Morph: forums.morphexchange.com/forums/8/topics/17
Get started with Facebook: developers.facebook.com
www.mor.ph
Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: [email protected]
Get started with Morph: forums.morphexchange.com/forums/8/topics/17
Get started with Facebook: developers.facebook.com
Ruby on Rails with Facebook: wiki.developers.facebook.com/index.php/Ruby_on_Rails
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