Global Opportunities for Social & Mobiles Games - Rex Ng, 6waves

Opportunities onFacebook games

Confidential

London Games Conference 2012

Rex Ng, Co-Founder & CEO

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Users & Apps

480M

365M

1B

600M*600K

700K

550K

200K

Users Apps

Data Source: Various Website

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Monetization & Cost

Casual Core Casual Core Casual Core Casual Core

ARPDAU $0.07 $0.5 $0.34 N/A $0.02 $0.20 $0.08 $0.8

CPI $0.60 $2 N/A N/A $0.14 $0.30 $1.5 $4

Data Source: 6waves internal data

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Retention

Casual Games Core Games

Day 1 Day 7 Day 14 Day 30

45%

27%25%

20%

30%

11%9% 8%

50%

30%

25%

20%

Day 1 Day 7 Day 14 Day 30

31%

17%

13%

7%

45%

21%

13%

10%

Data Source: 6waves internal data

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Indies in Top 100 Grossing

Series10%

10%20%30%40%50%60%70%80%90%

100%

36%

95%

28%

17%

64%

5%

72%

83%

Independents Established

Data Source: Base on Top Grossing in AppStore, AppCenter

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Top Grossing by Genre

Data Source: Base on Top 50 Grossing in AppStore, AppCenter

Puzzle Sims Casino Sports Strategy

24%

28%

34%

2%

12%

20%

26%

16%14%

24%

14%

24%

28%

2%

32%

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Facebook

Paid Installs

Cross Promo

Viral Installs64%

Viral Growth Regional Growth

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Facebook

Low eCPI App CenterData Source: Base 6waves Internal data

eCPI CPI Rev/Install

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Facebook

Saturation Social Games Fatigue

Thank you!

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