Global News Trends (2) Pertemuan 07 - 08

Global News Trends (2) Pertemuan 07 - 08

Matakuliah : O0394 – Teknik Reportase dan News CasterTahun : 2010

Learning Objectives

This session will discuss certain cases related to the theory of

Global News Trends explained in the previous part.

By having further discussion the facts and cases, it is

expected that the students will have clearer view on the

influence of the improved media trend to the community.

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The Ever Changing Face of Mass Media

The ‘Cultural Revolution’ on mass media has

been happening. Changes in the mass

production and rapid distribution of messages

across barriers of time, space and social

grouping brings about systematic variations in

public… (George Gerbner)

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The Trends: Newsgathering, Production, and Distribution (1/3)

Technology Spin Up the Presses!

The technology replenishes the newsgathering

method in the newsrooms. The journalists can

do their jobs via email, can monitor police

communications frequencies, confirm stories via

internet, track rumors via news sites blogs (or

web logs), and get raw data from search engine.5

The Trends: Newsgathering, Production, and Distribution (2/3)

In Production Process?

The journalism work on production process have

been much easier also with the help of technology.

For example: Satellite delivery of copy to remote

printing plants speeds the news to the readers in

all sides of the world.

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The Trends: Newsgathering, Production, and Distribution (3/3)

Distribution Trends…

The barriers of reading newspapers are no more

existing for the readers. The terms ‘daily me’ and

‘electronic ink’ represent the access to get

information from newspaper is at ease. There are

internet and web log (or blogs) that facilitate

‘reading newspaper’ the simple way.7

Newspaper vs ‘Viewspaper’ (1/14)

It all started with the idea of whether the Views

(the format) or the News (the content) that matter.

Simon Kelner of the UK’s The Independent said:

“The views behind the news, it’s more and more

what newspapers must do.”

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Newspaper vs ‘Viewspaper’ (2/14)

But Alan Rusbridger of The Guardian

disagreed and stated:

“What matters is journalism… News is

where it all has to start.”

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Newspaper vs ‘Viewspaper’ (3/14) The first compact newspaper format edition,

The Independent, was first launched on

September 20 2003;

Firstly, it used the term compact instead of

tabloid to avoid the negative connotation;

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Newspaper vs ‘Viewspaper’ (4/14)

The purpose of changing the newspaper

format is to reduce cost of production and

(hopefully) to increase readers and

advertisements;

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Newspaper vs ‘Viewspaper’ (5/14)

As stated by Grzegorz Jankowski, Editor in-Chief of

Poland’s Fakt, on the newspaper compact version:

“It is popular, quick, modern; it informs explicitly

about the topic; it is independent and friendly

towards readers and it helps them to solve the

everyday problems.”

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Newspaper vs ‘Viewspaper’ (6/14) The impacts on the changing format of

newspaper are significant:

the increase on circulation numbers

the assumption on the emerging of new target

markets from the advertising

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Newspaper vs ‘Viewspaper’ (7/14) The compact format was followed by The Times and

the trend spread to Ireland, Scandinavia, Australia,

New Zealand, and Mexico;

The newspaper companies who followed the trend

experienced the increase on sales levels but not with

those with traditional format;

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Newspaper vs ‘Viewspaper’ (8/14)The domino effect around the world on the compact format:

The Independent becomes dual-format newspaper, 30 September

2003;

The Times goes dual, December 2003;

The Belgian regional Gazet van Antwerpen goes dual-format, March

2004;

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Newspaper vs ‘Viewspaper’ (9/14)

The Scotsman launches a Saturday compact

edition, May 2004;

The German’s Axel Springer launched Welt

Kompakt, Die Welt, the Berliner Morgenpost,

17 May 2004;

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Newspaper vs ‘Viewspaper’ (10/14)

The Independent dropped the broadsheet

format and become the first quality

compact newspaper, June 2004;

The Guardian and The Observer goes dual,

2006;

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Newspaper vs ‘Viewspaper’ (11/14)

Autumn 2004 Sweden’s newspaper and

January 2005 the Norway’s Aftenposten

plans to go compact.

(source: The Independent, 7 July 2004)

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Newspaper vs ‘Viewspaper’ (12/14)

Some newspaper decided to still print the

broadsheet version along with the compact

version but some publishers completely

abandon their traditional broadsheets like

The Independent and The Times;

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Newspaper vs ‘Viewspaper’ (13/14)

Are there bad impacts of the compact format?

The smaller size of newspapers provides rather

bad influence on the business of advertising

agencies.

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Newspaper vs ‘Viewspaper’ (14/14)

As one press director says:

“An ad may look bigger on compact page but

there will be less editorial on that page, which

means a reader will spend less time looking at

it.”

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Free or Paid for-Targeting Young Readers (1/9)

Young readers are considered to be the elusive

readers for their unique habits of media

consumption. This demographic habit of attending/

consuming certain type of media is the influence of

the changes on demographic habits within society.

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Free or Paid for-Targeting Young Readers (2/9)

According to OPA’s Generational Media Study:

Only 38% of 35-54 years old (in the USA)

read the newspaper;

Nearly 17% of 18-24 years old read the

newspaper.

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Free or Paid for-Targeting Young Readers (3/9)

Piet Baker, Associate Professor of

Communication Science at the University of

Amsterdam, agreed that the change of habit

among young readers is due to demographic

reasons.

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Free or Paid for-Targeting Young Readers (4/9)

A smaller families and less regional

orientation;

Kids live in a more audio-visual environment

with television, the internet and mobile

phones keeping them busy all the time.

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Free or Paid for-Targeting Young Readers (5/9)

What actually the young readers want?

John Lavine, director of the Readership

Institute, at the annual conventions of the

ASNE and NAA: “Newspapers can gain a wider

audience among the young and minorities by

paying more attention to their interest in their

lifestyle coverage, features, and ads.” 26

Free or Paid for-Targeting Young Readers (6/9)

Russel Pergament, founder of amNew York

stated:

“What these kids like is fast, blather free

and unbiased. Something to give them a

good, comprehensive scan of the country in

twenty minutes.”27

Free or Paid for-Targeting Young Readers (7/9)

IHT reports: Students at Donatelli-Pascal wanted

for more editorials, more political coverage and

more hard-hitting news.

“Finally, confirmation that young readers want

more than fluff…” (The International Herald

Tribune, June 28 2004)

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Free or Paid for-Targeting Young Readers (8/9)

What are the efforts of the media companies to answer

the need of the young readers?

Transforming the newspaper business:

Chicago Tribune with Red Eye youth edition;

Germany’s Die Welt with their edition Welk Kompakt;

The Boston Globe with its Boston Teens in Print;

The Hindustan Times with Hindustan Times NEXT.

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Free or Paid for-Targeting Young Readers (9/9)

Incorporating the text message alerts and

giving young readers a chance to respond

to articles online.

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Closing

It is expected that this further discussion on Global

News Trends, complete with concrete example, will

open students’ view on media change.

This discussion will have better understanding on

how the students should react to the demand of the

community in order to keep the media performance.

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