Jan 21, 2016
Global News Trends (1) Pertemuan 05 - 06
Matakuliah : O0394 – Teknik Reportase dan News CasterTahun : 2010
Learning Objectives
This section will discuss the global trends in
broadcasting and online media. How the
improved technology affect the face of the
media, how the technology affect the business
media, and how the society react on the new
face of media
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Technology and the WWW (1/6)
Jim Foust PhD on ‘The Internet and the World
Wide Web’: In almost a decade, the internet has
evolved from a technical curiosity to a major
influence on nearly every aspects of life in most
countries in developed countries. The internet
has become a social force, influencing how,
when and why people communicate…4
Technology and the WWW (2/6)
The internet has been an integral part in people’s life. It
significantly changes the face of our community, the
way people do business, and the way people inform
others. Even the media is now making money through
the internet. With almost off-limits world we now can
share or change information with ethics-based freedom.
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Technology and the WWW (3/6)
The increase use of the internet in communication has
forced the term mass medium to become ‘one that
brought together technology, culture, and mass
communication.’ The internet with its applied
technology brings people from different places in the
world to interact and communicate in an online media.
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Technology and the WWW (4/6)
As Morris and Ogan (1996) puts it:
Internet is a ‘multifaceted medium’ that combines a
number of discrete functions: email, usenet/ chat
environments, and world wide web. Internet allows
people to communicate through varied online
communication types.
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Technology and the WWW (5/6)
With the internet, we are now aware of the concept
“virtual community” (Rheingold, 1993). A term
suggests that communities no longer need to be
geographically based. People all over the globe
can become “virtual” neighbors through the space-
bridging technology of the internet.
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Technology and the WWW (6/6) Internet and the WWW have also brought the
establishment of rules and regulations on many issues.
In Indonesia, the rule on how to properly and ethically use
the internet as mass communication is reflected through
the Information and Electronic Transaction Regulations
( Undang-Undang Informasi dan Transaksi Elektronik).
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Internet and the Future of Interactive Media (1/9)
A whole new generation of media that is based on
computer technologies is called the “new media”.
It relates broadly to the technology, the relationship
between the “technological drivers”, the social psychology
of media use, and the economics of the media industries
(W Russel Neuman, 1991).
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Internet and the Future of Interactive Media (2/9)
Neuman uses the metaphor “Tug-of-War” :
The new media have technical capabilities that
pull in one direction, but social psychological and
economic forces pull back in the other direction.
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Internet and the Future of Interactive Media (3/9)
Though major internet sites with original content can
cost millions of dollars to develop and maintain;
however, a basic site can be created inexpensively.
The situation which would result on the huge range of
internet sites providing information and diversion that
cannot be found in the “old media”.
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Internet and the Future of Interactive Media (4/9)
Furthermore, the new media is connected with one
another. According to Neuman, the integrated media
networks have several key capabilities:
1.The new media will become increasingly less
expensive;
2.They will once again alter the meaning of geographic
distance;
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Internet and the Future of Interactive Media (5/9)
3. They provide the possibility of increasing the
speed of communication;
4. They allow for a huge increase in the volume
of communication;
5. They allow for more channels of information
flow;14
Internet and the Future of Interactive Media (6/9)
6. They provide opportunities for interactive
communication;
7. They provide more control for individual users;
8. They allow forms of communication that were
previously separate to overlap and interconnect.
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Internet and the Future of Interactive Media (7/9)
Since 2004 there have been three major developments on
the way the media ‘interact’ better with their customers
or community:
1.The more varied services offered by online newspapers.
For example: The Guardian’s dating service and music
download system or The Sun’s partnership with Napster;
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Internet and the Future of Interactive Media (8/9)2. The converged newsrooms where internet will eventually ally
with newspapers, national and local television, and radio
stations in providing branded content through multiple media;
3. The opportunity to combine (online) newspaper with mobile
technology as Frode Ugland of Telenor said that “the possibility
of distributing news is even better on mobile phones…
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Internet and the Future of Interactive Media (9/9)
Furthermore, the partnership among internet, mobile phones and
newspaper industry have brought significant advantages:
1.Of course, the partnership would be the attraction to the young
readers;
2.The immediate return (profits) that mobile content will obtain
when the readers are obliged to subscribe for their news
services.
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Blogs as Online ‘Journalism’ (1/5)Blog is a form of new media. But how far blogs will change the face of
traditional journalism?
Anssi Vanjoki, Executive Vice President and General Manager of
Multimedia, Nokia, at the 11th World Editors Forum: “Blogging will evolve to
become mainstream. It will change the way people store and share
information and news with others, whether it be at the personal or
professional level.”
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Blogs as Online ‘Journalism’ (2/5)
How can we define blogs from mass journalism?
Alex Halavais, an Assistant Professor at Sunny
Buffalo University, and Jill Walker, an Associate
Professor at the University of Bergen stated:
1.Blogs can relate and interpret current
events to a particular culture;
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Blogs as Online ‘Journalism’ (3/5)
2. Blogs can convert news into action and
discussion in a way that mass journalism is
having trouble with;
3. Blogs have so diverse and new subjectivities;
4. Blogs can be in a form of literary criticism,
research publication, literature or personal
expression.21
Blogs as Online ‘Journalism’ (4/5)
Ethics and the blogosphere. Is it necessary?
The Code of Ethic (as a modified version of
Society of Professional Journalists Code of Ethics)
suggests that “integrity is the cornerstone of
credibility,” and encourages bloggers, “to adopt
the code of principles and standards of practice
to ensure not only ethical publishing but to
convey their readers that they can be trusted.”22
Blogs as Online ‘Journalism’ (5/5)Are blogs changing the face of traditional journalism or
could that be complementary with the mainstream media?
An approach to bloggers by Adam Penenberg: “The truth
about blogs and bloggers is that they are parasitic to the
mainstream media they love to hate. Without newspapers,
websites, TV and radio to provide them with material rip
apart, many blogs would simply not exist.”
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An Ever Changing Society? (1/6)
Douglas (1987) stated that:
Technologies do not simply appear on the scene,…
People must use new technologies, and in capitalist
societies this use usually must be profitable. Media
technologies, therefore, are embedded in ongoing
social process, and as a result, their development and
application are neither fixed nor fully predictable.
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An Ever Changing Society? (2/6)
As an important factor in changing the face of society,
the technology’s hugely use is supported with certain
aspects:
The capacities of new machines;
The priorities of owners and investors;
The cultural practices and traditions that the new
technologies confront;
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An Ever Changing Society? (3/6)
The uses of potentially competing machines;
and the specific ways people actually talk
about and use the new technologies.
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An Ever Changing Society? (4/6)
With the use of technology as part of mass
communication media, there are new things happen both
in business media and in the face of our society:
1. With certain requirement to have the access to new
media, the new media may now even inadvertently
expand the gulf between the technological “haves”
and “have nots.”;
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An Ever Changing Society? (5/6)
2. The new media can offer a significantly different way
of accessing, manipulating, using information, or even
replicating existing informational inequalities;
3. In the economic forces, the new media can be the
supplement to the old media or may likely change the
media habits that will further create new markets;
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A An Ever Changing Society? (6/6)
4. In political culture insight, there is a growing focus on
multiculturalism (in both beliefs and a set of practices/
values) that direct the attention to the rapid increase in
media produced by and directed to defined (segmented)
groups such as race, gender, age, sexual orientation, and
lifestyle; and finally,
5. To produce new patterns of social communication.
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ClosingWith the final discussion on Global News Trends, it
is expected that the students understand the face
of the media now and its impact to the society.
It is also expected that the students are able to
increase their knowledge on the influence of
technology to media development through reading
all related material.
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