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2013/7/11
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Sirena Cheng
Senior Marketing Manager
Jul. 2, 2013
Agenda
• Opportunity :
• Global Land Base gaming system market Forecast• Global Casino market Trend
• USA • Atlantic City: With considerable state muscle and funding and the spring opening of Revel, Atlantic City will begin to rebound from its five-
year slide, although this will lead to further erosion of revenue and financial instability for weaker operators.• Development: New-casino development will emphasize sensible, mid-scale size and design as gaming companies emphasize return on
invested capital in a soft economy.• Native American: Expect the argument about opening up the Indian Gaming Regulatory Act for Internet gaming purposes to get louder.
Native American casinos, meanwhile, will dip their toes into Internet gaming with free-play poker sites
• International:• Development plans for the Primorye Gaming Zone in Russia, near the eastern port of Vladivostok, will come into focus, revealing its
potential to become a prominent Asian gaming center.• Major US gaming operators will continue to scout Asia and other, underserved international markets to develop major gaming resorts.
• Internet:• Land-based US casino companies will continue preparations to immediately capitalize on the eventual legalization of Internet poker.• Offshore operators, particularly those who have never taken bets from American gamblers, will sign even more deals with US land-based
operators in preparation for eventual legalization of online wagering.• Social networking and electronic gaming will make further, behind-the-scenes steps toward a convergence that could, at some point, be
the "next big thing" in gaming.• Sweepstakes convenience gambling in storefront cyber cafes will continue to grow and negatively impact commercial casino revenue
unless state and local governments enact stronger restraining legislation.
• Las Vegas:• Intense competition accelerates in Las Vegas locals market as local employment and housing markets remain weak.• Las Vegas convention business continues its upswing, boosting midweek room rates and improving overall property margins.• Las Vegas Strip operators focus on debt restructuring and property enhancements rather than new development and consolidation.
Spectrum Gaming Group Top 21 Trends for 2012 (B)
• Lottery: • More lotteries will face pressure to privatize or bring in private management, as they simultaneously move toward a greater online
presence• The convergence of traditional gaming and state lotteries will accelerate, in large part due to the prospect of Internet gaming.
• Markets:• Gaming operators will exert pressure to lower tax rates in high-tax markets to better compete against neighboring states.• Legalization efforts will continue in longtime casino-reluctant states such as Kentucky, New Hampshire and Texas, as those states seek
additional revenue streams while trying to stem the flight of gambling dollars across state lines.• Major states where casino gaming is limited will continue to pursue expansion opportunities, such as in Florida, Illinois and New York.• Regional casino competition will continue to increase in both California and the Northeast as racinos, slot parlors and Native American
casinos expand and add new upscale amenities placing added pressure on the destination resort cities of Las Vegas and Atlantic City.
• Operations: • Server-based gaming will continue make only small steps as slot managers maintain their wait-and-see approach to the return on
investment for such a system.
• Sports Betting: • The US Department of Justice will find be pressed to defend the constitutionality of PASPA legislation allowing only four states to
practice sports betting in the face of state challenges.
• Technology: • The US economy will continue to struggle and unemployment levels will remain high through at least the next year, forcing US casino
operators to continue to implement automated technologies and find operating efficiencies. This will lead to further reductions and restructuring of employment and payroll levels for casino operators.
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Agenda
• Opportunity :
• Global Land Base gaming system market Forecast• Global Casino market Trend
• Gaming API and sample codes provided to shorten the time to market.
• Triple display BIOS customization.
• Customization on FPGA
• Help to pass regulations (BMM)
Application - Player Tracking System
Key Successful Factor (Why AEWIN?)• One Stop Shopping
• AEWIN Provides total solution includes Motherboard, Chassis, Panel, Touch solution and etc…
• Industrial Feature
• Product w/ long life-span supported
• Customized kit solution
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Application - Multi-Player Amusement System
Key Successful Factor (Why AEWIN?)• Security : Various and secured mechanism protect customer’s software from piracy
• FPGA : Solve their multi-player machine’s input events lost issue
• Software : Gaming API and sample codes provided to shorten the time to market
ODM Project application is Multi-Player Amusement System• Kicked off in 2009 July and was mass produced in Sep.
Key Successful Factor (Why AEWIN?)• Hardware - All in one gaming designed with enough I/O, Product reliability and stability
• Security : With FPGA customized security provided by AEWIN, nowadays, L is out of it past technical shortage to China Market and secured mechanism protect customer’s software from piracy
• Software: Gaming API and sample codes provided to shorten the time to market