Global Marketing Org Structure 1 Nov 09

CONFIDENTIAL

April 11, 2023

Global Marketing Organization Structure

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 2 -

TCS Global Marketing Organization Structure

CorporateMarketing Head

GeographyMarketing Head

GeographyMarketing Team

Corporate Marketing FunctionsAnalyst Relation

Head

Internal Communication

Head

E-MarketingHead

Global Branding , Advertising & Collateral Head

Design &

Reprographics

Head

ARTeam

E-MarketingTeam

Design &

ReprographicsTeam

Global Branding , Advertising &

Collateral Team

Global Marketing Operations

GlobalMarketing Head

Corporate Marketing

Group for OU’s

Marketing Services Head

Marketing Services Team Internal

Branding & Communication

TeamDM Studio

ISU’s

SPU‘s

1 2 3 45

6

7 ResearchServices

Head

ResearchServices

Team

8

Corporate EVENTS

Head

Corporate EVENTS

Team

9

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 3 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Jayant Pendharkar

Analyst Relation Head

Sukanya Chakraborty

E Marketing Head

Haroon Bijli

• Shilpa Kiran • Anandm

Kalkundri• Swarnima

Jayaraj• Dhaval Patel• Naga Vidya

Global Branding , Advertising &

Collateral Head Vishal Jhunjhunwala

• Chandrahas Barde • Rahul Wakade• Milind Dahale• Anupama Patil

Design & Reprographics

Head Milind Arte

• Shrihari Karalkar• Veena Vaidya • Vipul Vaity• Nagesh Wandre • Sambhaji Mohite • Minal Pednekar • Pradeep Advirkar

Corporate Marketing HeadJayant Pendharkar

1 2 3 4

• Shivani Sharma• Manish Sharma

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 4 -

TCS Global Marketing Organization Structure

Corporate Marketing group for OU’sHead – Rajendra Desai

GlobalMarketing Head

Jayant Pendharkar

Corporate Marketing HeadJayant Pendharkar

ISU XMarketing Team

ISU XHead

SP’sMarketing Team

SP’sHead

ISU ZMarketing Team

ISU ZHead

ISU YMarketing Team

ISU YHead

5

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 5 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Direct Marketing• Shanti Mani Nair • Ivan Dsouza• Nageshwari Nilesh Pawaskar• Pinky David • Rajiv Nair• Amit Haswani • Dolly Raja• Sunita Wadhwa• Mercy Maliekal

Presentation Backoffice• Rajeshri Mangle • Rashmi Jaluka• Deepal Dagli• Jaanvi Thakur• Smiley Suri• Shwetambari Mungekar• Madhura Mankar• Preeti Kedari• Paulami Basu

Marketing Services Head Ranjeet Pawar6

GlobalMarketing Head

GlobalMarketing Head

Jayant Pendharkar

Corporate Marketing HeadJayant Pendharkar

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 6 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Direct Marketing Presentation Backoffice• Rajeshri Mangle • Rashmi Jaluka• Deepal Dagli• Jaanvi Thakur• Smiley Suri• Shwetambari Mungekar• Madhura Mankar• Preeti Kedari• Paulami Basu

MFG-DM

Team Lead

Yusuf

BFSI-DM

Team Lead

Shanti

RET-DM

Team Lead

Amit

HiTech-DM

Team Lead

Rajiv

Quality

Lead

Dolly

DM Executive

Ivan

DM Executive

to be Hired

DM Executive

Nageshwari

DM Executive• Mercy

DM Executiveto be hired

DM Executive

Pinky

DM Executiveto be hired

DM Executive

Sunita

Module Leaders

GlobalMarketing Head

Jayant Pendharkar

Corporate Marketing HeadJayant Pendharkar

Marketing Services Head Ranjeet Pawar6

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 7 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Jayant Pendharkar

Internal Branding & Comm Head Harish Menon

• Rema Devadas• Jyothi Nair• Kapil Arora• Janet Fredrick• Griselda Pinto• Vikas Mittal• Apeksha Naidu • Ujjayini B• BlessenVarghese• Dheeral Sarathi• Apurva Mehta

Corporate Marketing HeadJayant Pendharkar

7

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 8 -

Marketing Resources - Organization Chart

Head, Research ServicesRajesh U

Head, Research ServicesRajesh U

Global Marketing HeadJayant Pendharkar

Global Marketing HeadJayant Pendharkar

Research Specialist

Aditi

Research Specialist

Aditi

Research Executive

Research Executive

Research SpecialistMukund

Research SpecialistMukund

Research Executive

Rahul Agarwal

Research Executive

Rahul Agarwal

Research Specialist

Anand

Research Specialist

Anand

Research ExecutiveSameer

Jog

Research ExecutiveSameer

Jog

Research SpecialistSutirtha

Research SpecialistSutirtha

Research Executive

DeepanjanDeb

Research Executive

DeepanjanDeb

Research Specialist

Riyaz Vohra

Research Specialist

Riyaz Vohra

Research Executive

Kaarthik H

Research Executive

Kaarthik H

EMEA, Hi-Tech, Mfg, EIS

Lead Research Analyst

Deepender

EMEA, Hi-Tech, Mfg, EIS

Lead Research Analyst

Deepender

APAC, Telecom M&E, ERU,

ISIT , OracleLead Research

AnalystYogesh Talreja

APAC, Telecom M&E, ERU,

ISIT , OracleLead Research

AnalystYogesh Talreja

North America, TTH, Retail,

SAPLead Research

AnalystCharudatta

North America, TTH, Retail,

SAPLead Research

AnalystCharudatta

India & Emerging

Markets, Govt., LS&HC, SSO,

BPO, GELead Research

AnalystManish K

India & Emerging

Markets, Govt., LS&HC, SSO,

BPO, GELead Research

AnalystManish K

UK, BFS, Insurance, TCS

FS, TestingLead Research

AnalystMedhavi

UK, BFS, Insurance, TCS

FS, TestingLead Research

AnalystMedhavi

8

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 9 -

Research Desk Structure with Current Usage Levels

Team Structure & SizeTeam Structure & Size

Other UnitsOther Units

ISUsISUs

ISUsISUs

InsuranceInsurance

BFSBFS

TCS FS, Testing

TCS FS, Testing

RetailRetail

TTHTTH

SAPSAP

Hi-TechHi-Tech

MFGMFG

EISEIS

TelecomM&E

TelecomM&E

ERUERU

Oracle, SMB, ISIT

Oracle, SMB, ISIT

Govt.Govt.

LS&HCLS&HC

SSO, BPO, GE

SSO, BPO, GE

Markets Markets

UKUK North

America

North America Europe &

MEA

Europe &MEA APAC

APAC India, Emerging

Markets

India, Emerging

Markets

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Marketing Services Research Desk (1+2)

+ NetScribes (3) + LIC (2 part time)

Medhavi (+ Kaarthik

+ Riyaz)

Medhavi (+ Kaarthik

+ Riyaz)

Charu (+ Anand +

Sameer)

Charu (+ Anand +

Sameer)Deepender

(+Aditi)

Deepender(+Aditi)

Yogesh (+ Mukund

+ Rahul )

Yogesh (+ Mukund

+ Rahul )

Manish K (+Sutirtha+Deepanjan)

Manish K (+Sutirtha+Deepanjan)

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 10 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Jayant Pendharkar

Corporate EVENTSHead Y Bilkha

• Bikram Singh• Mohit Rao• Vasanthkumar RC• Pooja Kochar• Seema Dutta• Latha G

Corporate Marketing HeadJayant Pendharkar

9

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 11 -

TCS Global Marketing Organization Structure

GlobalMarketing Head

Global Marketing OperationsHead Ranjeet Pawar

Deep Pandey (Marketing PMO)Rama Venkatraman(Marketing PMO)

CONFIDENTIALTCS GLOBAL MARKETING Organization STRUCTURE

- 12 -

TCS Global Marketing Organization Structure

Europe GeographyMarketing Team• Head Abhinav

Kumar• Thomas Fink• Merijn Simons• Suzanna Norberg• Anke Maibach• Doreen Schulze

AR EMEA Team• Petra Dolejsova• Fredrik Jansson

UK GeographyMarketing Team• Matthew Skipper• Maria Thomas• Priyanka Mehta• Davina

Lawrence• Kerry Chapman• Aruna

Vaidyanathan• Dora Bodo

Ibero AmericaGeographyMarketing Team• Carolina Zorilla• Diego

Carambula• Eder Lima• Jorge Sandoval

US GeographyMarketing Team• Patty Brown• Douglas Long• Marjorie

Johnson• Kristen Carmean• Kelly Ercolino• Girijesh Agarwal• William Thomas • Tiffany Stronsky• Supratik

Chaudhari• Thomas Bass• Shani Lieberman• Vikrant Gaikwad• Catherine

Abrena

APAC GeographyMarketing Team• Karen Noronha

ANZ Marketing• Deep Pandey

India GeographyMarketing Team• Preeti Vanage• Soujanya V• Yusuf

Farazadeq• Gayatri V

AR US Team• Russell Belcher• Alison Crawford

GlobalMarketing Head

Jayant Pendharkar

Europe GeographyMarketing Head

Keith Sharp

UK GeographyMarketing Head

Keith Sharp

Ibero AmericaGeography

Marketing HeadMario Tucci

North AmericaGeography

Marketing Head John Lenzen

APAC GeographyMarketing Head

Vishwendra Verma

India GeographyMarketing HeadRanjeet Pawar

Analyst RelationsUS Head

John Lenzen

Thank You