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Global Global Standards Standards Strategy Strategy and Educationand Education
Global Global Standards Standards Strategy Strategy and Educationand Education
Prof. Young Kyun Kim
Scientific DirectorAddis Ababa Institute of [email protected]
October 8-9, 2012
ITU-GISFI-DS-CTIF
Standards Education Workshop
Aalborg, Denmark
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Contents
Global Standards Driving Force
Future ICT Vision
Global Standards Progress
Global Standards Strategy
Discussions
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Global Standards Driving ForceGlobal Standards Driving Force
Standard: Success Factors of Emerging Standard: Success Factors of Emerging BusinessBusiness– Global MarketGlobal Market– Technology TrendTechnology Trend– Business StrategyBusiness Strategy– Future Future
ApplicationsApplicationsApplicationsApplications
Technology Technology Technology Technology
StandardizationStandardizationStandardizationStandardization
Strategic AllianceStrategic AllianceStrategic AllianceStrategic Alliance
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Concept and Form of Standards Concept and Form of Standards
Concept of Standard
- Mandatory or Optional Rules for physical,
functional and electrical compatibility and
interoperability of equipments
Form of Standards
- De jure standards – International StandardsDeveloped through formal Global Standards
Organizations (ISO, ITU, IEEE)
- De facto standards - Forum (or Consortium) Standards (3GPP/2, IETF, WiMAX Forum,..)
Widely used in the real market, same effect as formal global standards
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Importance of Global StandardsImportance of Global Standards
Global Technology Leadership – Brand Image
Technology Innovation for Industry Growth
Strategy for Global Market Creation
Low Cost Products for Users’ Convenience
Secure interoperability among Products
Speedy Products Development the same cycle as Standards Development
Profit to Business with Better IPR Position
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Future IT VisionFuture IT Vision
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Golden Triangle & Growth Engines
Golden Triangle
Industry
Globalization
Innova-tion
Young Leaders
Growth Engines
Converged Industry
Education/Content
Creation
Standard
(Prof. BG Lee, IEEE ComSoc President)
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IT Trends
3G WiMAX
4GPSTN
WiFi Wired BB
Network Convergence
Device ConvergenceService Convergence
BroadcastingMobile
Fixed
Business Domain
MeltdownPartner or Competitor
Not Clear
Paradigm Shift
in Value Creation
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Mobile/Wireless Device
ConnectivityWLAN/BT
Wellness HealthInformation NG PC/PDA
Entertainment DMB / IPTV / MP3
Game 3D RT Game
UCCWeb 2.0 & Blog
CommunicationVideo Phone/ DiCa / Camcorder
Smart PhoneSmart PhoneWellnessm-Commerce
LBSPersonal Hub
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What is M2M?
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The WWRF Vision 2017
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7 trillion wireless devices serving 7 billion people
by 2017
All people will be served with wireless devicesAffordable to purchase and operateCalm computing: technology invisible to usersMachine to machine communications
–Sensors and tags: e.g. in transport and weather systems, infrastructure, to provide ambient intelligence and context sensitivity
All devices are part of the (mobile) internet
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Global Standards ProgressGlobal Standards Progress
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Global Standard Organizations
ITUISO IEC
Others(e.g., IETF...)3GPP23GPP
Standards Development Organizations (SDOs)
Marketing Organizations
ARIB CCSA
ETSI
TTA TIA ANSI
WiMAX
Forum
GSM Assoc.
GSM AllianceUMTS Forum
CDG OTHERS
Technology Proponents
OMA
IEEE
OMTP
APT
Global
Regional
National
Global level
Regional level
National
level
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APT Wireless Forum 5th Macao Meeting
© SAMSUNG Electronics Co., Ltd.14/26
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Standards toward IMT-Advanced
Mobility
HighSpeed
LowSpeed
802.11b
CDMA2000 EV-DO/DV
W-CDMA/HSDPA
2.4 GHzWLAN
802.11a/g
CDMA/GSM/TDMA
New Disruptive Technologies
High speedWLAN
MediumSpeed
802.1616m
5 GHz WLAN
Bluetooth
1995 2000 2005
<100 Mbps~ 14.4 kbps <50 Mbps384 kbps144 kbps
AMPSETACSJTACSNMT
PANData Rates
2010+
1G( Analog )
2G( Digital )
3G
3G+
Path1Path1
Pat
h3
Pat
h3
802.11
IMT-IMT-AdvancedAdvanced
(4G)(4G)
Pat
h2P
ath2LTE,-Adv.
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IMT-Advanced Standards: Role of ITU
3GPP
LTE-Adv3GPP
LTE-Adv
IEEE 802.16
WMAN-Adv.IEEE 802.16
WMAN-Adv.
Role of ITU-R
•Basic Principles &
•Requirements for
4G standards
•Spectrum!
Role of ITU-R
•Basic Principles &
•Requirements for
4G standards
•Spectrum!
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SpectrumWRC 12
Spectrum
New Disruptive
TechnologiesNew Disruptive
Technologies
EvolutionEvolution
Revolu
tion
Revolu
tion
Global 4G
StandardsGlobal 4G
Standards
Open To
Any Technologies
Make them together!Make them together!
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Global Standards Strategy Global Standards Strategy
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Standards Strategy (1/2)
Occupy market shares through the technology alliances
Rapid feedbackof global Standards movement
Obtain IPRs & core technologies
Forecast technology trendsbased on Market trends & users’ demands
Tech. Alliances Tech. Alliances with overseas with overseas
leading leading companiescompanies
Support core tech. Support core tech. R&DR&D
SupportSupportProducts Products
DevelopmentDevelopment
Tech. MarketingTech. Marketing& Strategy& Strategy
StandardsStandards& Research& Research
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Standards Strategy (2/2) Standards Strategy (2/2)
Applying the Principle in Business
- Balancing general pubic interest in Global Standards and Inventor’s Rights to reap Competitive Benefits
Actively Participate in Global Standards Efforts
- Dedicated Standards & Research Team for Superior Technologies and Framework proposals
- Participate in both de jure (ITU, IEEE) and de facto standards (3GPP/2, WiMAX)
Offer Licenses on FRAND terms (e.g., industry-wide accepted standard royalties)
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Technology Leadership World 1st Development and Commercialization
1996 2000 2002 2003
World 1World 1stst CDMA IS-95 Commercial Launch
World 1World 1stst CDMA2000 1X Commercial Launch
World 1World 1stst CDMA2000 1xEV-DOCommercial Launch
World 1World 1stst WCDMA R4 Commercial Launch
HSDPA ModemDeveloped
HSDPA SystemDeployment
World 1World 1stst CDMA 1xEV-DVDeveloped
2005 2006
E-DCH/HSUPA Commercial System
World 1stWorld 1st CDMA2000 1xEV-DO Rev. A
Commercial Launch
World 1World 1stst Handset-based HSDPA
Commercial Launch
World 1stWorld 1st
Mobile WiMAX (802.16e)
Commercial Launch
World 1st
LTE-Adv. and 802.16m Development
2004
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Global 4G Forum
4G Global Strategy & New Air Interface Technology
Revolution of Radio Access & Key Technologies for 4G
Revolution of Radio Access & Key Technologies for 4G
Migration Path towards 4G Networks
2008 Explore Standard and Technology for 4G Realization
Explore Standard and Technology for 4G Realization
2006
2005
2004
Strategic Global Forum to Discuss 4G services, enabling technologies and Regulatory Issues
Service Requirements & Spectrum for 4G Service Requirements & Spectrum for 4G2007
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Global Standards Leadership
Global standards leaderships in wireless
communication (Top-tier in 3GPP and IEEE 802.16)
– Past 10 yrs, a consistent & strong support from CEO
– GSR team has been stable and grown steadily (150 global)
– Total 20 chairs and vice-chairs in ITU, 3GPP, IEEE and OMA
– Major contributor in 3GPP LTE and IEEE 802.16m standards
– Strategic standards coop. with major operators and vendors
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Mid-Term Standards Research
`07~`10
• Lead IMT-Adv. Standards
Device Appli. Standards
(OMA, OMTP, M-BCAST)
•Ambient & Ubiquitous N/W Standards•Beyond IMT• Machine-to-machine • U-health• cloud Computing• Smart Grids• Green ICT
• M-WiMAX & IMT-
Adv. Support
• Lead Device Appli. &
Biz Support
(Bcast, OMA)
• Connectivity Standards
• (VLC, NFC, BAN)
Mobile Comm. Standards
Mobile App.Standards
Convergence& N/W Standards
`10~`12 `12 ~
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M2M: Connectivity into CE Devices
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M2M: Connectivity into M2M Devices
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DiscussionsComing 5 Yrs are important for global
standards & future ICT Research !
1. Recommend ICT industry to keep standards control tower for coherent standards strategy development
2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research
3. Now is the time for academia to work together for global communication and convergence N/W research !
DiscussionsComing 5 Yrs are important for global
standards & future ICT Research !
1. Recommend ICT industry to keep standards control tower for coherent standards strategy development
2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research
3. Now is the time for academia to work together for global communication and convergence N/W research !
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Thank you !Thank you [email protected] @gmail.com
[email protected]