This report should be read to conjunction with Market Monitor reports available on our Research portal (requires subscription). Follow us on Twitter@Counterpoint TR iTel Tecno HMD Samsung X-Tigi 28% 18% 14% 2% 2% MEA Blu Alcatel Multilaser Azumi Senwa 13% 8% 7% 6% 6% LATAM HMD Alcatel Qmobile Doro Philips 25% 10% 8% 7% 6% Europe Alcatel LG HMD ZTE Doro 26% 20% 18% 11% 7% North America HMD Symphony iTel Samsung Cherry 24% 10% 7% 5% 4% Rest of Asia Jio Samsung Lava iTel HMD 32% 19% 9% 8% 8% India Regional Feature phone Market Share • Global feature phone shipments increased 3% annually reaching 112 million units in Q3 2018. • MEA was the fastest growing region at 32% YoY followed by LATAM at 3%. Feature phone shipments in all the other regions declined YoY. • MEA contributes to 36% of the global feature phone shipments - its highest ever. MEA and India together capture over 70% of the global feature phone segment. • iTel led the segment by volume. Tecno and iTel together captured over one fifth of the global featurephone shipments and 46% of the MEA market. • Annual growth in the segment was led by Jio (358% YoY) and HMD (16% YoY). However, shipments for Jio declined 37% sequentially due to build up of inventory. Feature Phone Market Summary iTel HMD Jio 14% Others 32% 14% 11% Samsung 8% 2% Symphony 3% Lava 6% Tecno Global Feature Phone Shipments Market Share 2018Q3 • Huawei includes Honor • Lenovo includes Motorola Apple Samsung LG Lenovo Alcatel 39% 26% 17% 8% 5% North America Oppo Huawei Vivo Xiaomi Samsung 16% 15% 15% 14% 10% Asia Samsung Huawei Apple Xiaomi Alcatel 31% 22% 19% 4% 2% Europe Samsung Lenovo Huawei LG Apple 37% 15% 13% 6% 4% LATAM Samsung Huawei Tecno iTel Apple 25% 11% 9% 7% 5% MEA Regional Smartphone Market Share • Global smartphone shipments declined 5% annually reaching 380 million units in Q3 2018. Emerging markets growth could not offset the decline in developed markets. • All the regions declined amidst global slowdown. Latin America declined most at 7% YoY. • India's smartphone shipments surpassed those of the USA and reached all time high in 2018 Q3, while China’s smartphone market continued to decline for fifth consecutive quarter. • Top 10 OEMs contribute almost 79% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 21% of the market. • Samsung led the smartphone market by volume while HMD grew fastest at 73% YoY. Samsung recorded its highest ever shipment in India, even though its shipments declined for the fourth consecutive quarter. • Huawei holds on to 2nd position for the second consecutive quarter. It grew 33% annually. • While Apple iPhone shipments remained flat annually, revenues for the devices grew 29% with a record average selling price of $793. • Smartphone Market Summary Global Smartphone Shipments Market Share 2018Q3 samsung Huawei Apple 19% Others 26% 14% 12% Lenovo 3% vivo 8% Oppo 9% Xiaomi 9% • Huawei includes Honor • Lenovo includes Motorola