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IndustryARC
Global Electric Power Steering (EPS) Market Analysis and
Forecast (2014 – 2020)
By Type (EPHS, HPS, C-EPAS, P-EPAS, R-EPAS etc.), By Vehicle Type
(Passenger, Sports, Commercial and Light Commercial) and By Geography
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TABLE OF CONTENTS
1. Global Electric Power Steering – Market Overview
2. Executive Summary
3. Global Electric Power Steering – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Global Electric Power Steering – Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Electric Power Steering Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Global Electric Power Steering Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
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5.5. Suppliers and Distributors
6. Electric Power Steering Market by Type
6.1. Introduction
6.2. Electric powered hydraulic steering
6.3. Electric powered steering systems
6.3.1. Column drive electric power steering
6.3.2. Pinion drive electric power steering
6.3.3. Dual point pinion electric power steering
6.3.4. Rack drive electric power steering
6.3.5. Direct drive electric power steering
7. Electric Powered Steering Market by System Components
7.1. Steering wheel
7.2. Steering angle sensor
7.3. Steering column
7.4. Steering moment sensor
7.5. Steering gear
7.6. Steering motor
7.7. Steering hoses
7.8. Power steering control unit
8. Electric Power Steering Market by Vehicle Type
8.1. Introduction
8.2. Passenger
8.3. Commercial
8.4. Light Commercial Vehicle
8.5. Sports Vehicles
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8.6. Others
9. Electric Power Steering Market - Geographic Analysis
9.1. Introduction
9.2. Americas
9.2.1. North America
9.2.2. Brazil
9.2.3. Argentina
9.2.4. Mexico
9.3. Europe
9.3.1. UK
9.3.2. France
9.3.3. Germany
9.4. APAC
9.4.1. China
9.4.2. South Korea
9.4.3. Japan
9.4.4. Australia
9.5. ROW
10. Market Entropy
10.1. New Product Launches
10.2. M&As, Collaborations, JVs and Partnerships
11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1. Delphi Automotive LLP
11.2. Federal Mogul Corporation
11.3. Hitachi Automotive Systems
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11.4. Hyundai Mobis Co., Ltd.
11.5. Martinrea International Inc.
11.6. Mitsubishi Electric Corporation
11.7. Trelleborg
11.8. Robert Bosch GmbH
11.9. China Automotive Systems Inc.
11.10. JTEKT Corporation
11.11. Mando Corporation
11.12. Nexteer Automotive
11.13. NSK Ltd.
11.14. Showa Corporation
11.15. Sona Koyo Steering Systems
11.16. ThyssenKrupp AG
11.17. TRW Automotive
11.18. ZF Friedrichshafen AG
11.19. Zhejiang Wanda Steering Gear Co., Ltd
11.20. Hubei Tri-Ring Motor Steering Gear Co., Ltd.
11.21. Guangzhou SHOWA Absorber Limited Company
11.22. Jiangmen Xingjiang Steering Gear Co., Ltd.
11.23. FAW Koyo Steering Systems Co., Ltd.
11.24. AVIC-Xihang Yubei Steering System Co., Ltd.
11.25. Tianjin Jinfeng Automobile Chassis Parts Co., Ltd.
11.26. Zhejiang Fulin Guorun Auto Parts Co., Ltd.
11.27. Golden Company
11.28. Chongqing Changfeng Machinery Co., Ltd.
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11.29. Anhui Finetech Machinery Co., Ltd
11.30. Hafei Industrial Group Automobile Redirector Obligate Co., Ltd.
12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer
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LIST OF TABLES
Table 1 Global EPS Market, List of Companies Covered
Table 2 Global EPS Market Competitive Share Analysis, 2014 (%)
Table 3 Top 5 Market Players Financials Analysis
Table 4 Global EPS Market Revenue, By Type, 2014 – 2020 ($M)
Table 5 Global EPS Market Volume, By Type, 2014 – 2020 (Units)
Table 6 Global EPS Market Revenue, By System Components, 2014 – 2020 ($M)
Table 7 Global EPS Market Volume, By System Components, 2014 – 2020 (Units)
Table 8 Global EPS Market Pricing Analysis, By Types, 2014 – 2020 ($M)
Table 9 Average Selling Price Analysis, By Sensors used in EPS, 2014 – 2020 ($)
Table 10 Global EPS Market Revenue, By Vehicle Type, 2014 – 2020 ($M) Table 11 Global EPS Market Volume, By Vehicle Type, 2014 – 2020 (Units)
Table 12 Global Electric powered hydraulic steering Market Revenue, By Vehicle Type, 2014 – 2020 ($M)
Table 13 Global Electric powered hydraulic steering Market Volume, By Vehicle Type, 2014 – 2020 (Units)
Table 14 Global Column drive electric power steering Market Revenue, By Vehicle Type,2014 – 2020 ($M)
Table 15 Global Column drive electric power steering Market Volume, By Vehicle Type,2014 – 2020 (Units)
Table 16 Global Pinion drive electric power steering Market Revenue, By Vehicle Type, 2014 – 2020 ($M)
Table 17 Global Pinion drive electric power steering Market Volume, By Vehicle Type, 2014 – 2020 (Units)
Table 18 Global Dual point pinion electric power steering Market Revenue, By Vehicle Type,2014 – 2020 ($M)
Table 19 Global Dual point pinion electric power steering Market Volume, By Vehicle Type,2014 – 2020 (Units)
Table 20 Global Rack drive electric power steering Market Revenue, By Vehicle Type, 2014 – 2020 ($M)
Table 21 Global Rack drive electric power steering Market Volume, By Vehicle Type, 2014 –2020 (Units)
Table 22 Global Direct drive electric power steering Market Revenue, By Vehicle Type, 2014 – 2020 ($M)
Table 23 Global Direct drive electric power steering Market Volume, By Vehicle Type, 2014 – 2020 (Units)
Table 24 Americas EPS Market Revenue, By Type, 2014 – 2020 ($M)
Table 25 Americas EPS Market Volume, By Type, 2014 – 2020 (Units)
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Table 61 EUROPE HPAS Market Revenue, By Vehicle Type, 2014 – 2020 ($M)
Table 62 EUROPE HPAS Market Volume, By Vehicle Type, 2014 – 2020 (Units)
Table 63 M&A, JV, Agreements, EPS Industry
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REPORT SCOPE
To provide a complete analysis of the global Electric Power Steering (EPS) market, it has been
divided into sub-categories depending on the various end-user applications of these systems, the
different types of EPS currently available, the passenger-vehicle and the commercial-vehicle
segments of the market. This report attempts to analyze the current market trends in place as
well as the future scope for development in this growing market and the challenges that need to
be addressed.
The global market for EPS is on the rise, so we have made an analysis on the current market
players and their presence in the market. The demand for EPS has shown a steady increase, all
over the world, especially with an increased emphasis on safety and comfort nowadays. Traditionally, these systems were associated with the high-end automotive segment, but market
trends off late have shown a marked rise in the use of these systems in the middle and lower
level automotive segments as well.
A geographical analysis has been done to put things into perspective about the global market.
Competitive landscape for each of the product types is highlighted and market players are
profiled with attributes of company overview, financial overview, business strategies, product
portfolio and recent developments. Market shares of the key players for 2014 are provided. The
prominent players profiled in this report are TRW, Nexteer Automotive, Trelleborg, Mitsubishi
and others.
The report contains the most detailed and in-depth segmentation of the electric power steering
market.
STAKEHOLDERS
Following are the key stakeholders in the global EPS market.
Automotive OEMs
EPS Manufacturers
Sensor Manufacturers
Contract manufacturer
Electronics Providers
Distributors
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Component suppliers
System integrators
IT and Automation Software Providers
Engineering and Designing companies
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SAMPLE GRAPH: GLOBAL ELECTRIC POWER STEERING (EPS) MARKETSHIPMENTS, 2013 – 2018 (MILLION UNITS)
Source: IndustryARC Analysis, Expert Insights
Power steering systems use ECUs, torque sensors, brushless motor position sensors, motors,and steering angle sensors generally. The report describes the Electric Power Steering market byproduct types, modules, fuel types, components, geography, and industry verticals. High levelanalysis about the individual Electric Power Steering product costs, strategies, futureopportunities along with the business landscape analysis of key market players are focused in thereport.
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2013 2014 2015 2016 2017 2018
M i l l i o n U n i t s
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4. GLOBAL ELECTRIC POWER STEERING- MARKET FORCES
4.1. MARKET DRIVERS4.1.1. Growth of utomotive Industry Na tural Growth Driver for Electr ic Power SteeringMark e t
The production and order levels of the different types of steering systems and specifically EPSare directly related to the automotive market demand. China, U.S. and Japan were the top threeregions in 2013 with highest car sales and by 2016 India is expected to replace Japan.
SAMPLE FIGURE: GLOBAL PASSENGER CAR SALES, 2013 – 2018 (MILLIONUNITS)
Source: IndustryARC Analysis, OICA
Growth of the overall passenger car sales has been influenced by a variety of factors likesubsidies for electric cars, demand for compact cars and incorporation of connectivity and safetysolutions in the passenger cars by automotive OEMs. The overall market sales are estimated toincrease from around 80 million units in 2013 to cross 100 million units by 2018. Increasing carsales coupled with the increasing amount of sensors and electronic components in the cars willbe the biggest growth driver for the global electric power steering market ecosystem according toIndustryARC.
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2013 2014 2015 2016 2017 2018
M i l l i o n U n i t s
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KEY MARKET INSIGHTS
• Ford to launch the new Ford F-150 on January 6, 2015 at CES. The F-150 is thesmartest and has the most capable pickup with electric power steering facility
• The newly released Lexus LS460 is enabled with electric power steering• Hyundai launched a new wear app, where a car can be controlled using a smartwatch.
This new Android Wear version will be later upgraded with more features such as TirePressure monitoring, Telematics unit and Electronic power steering
• The latest supercar Broon F8 is designed for under 5 years old kids, which is fullyenabled with android features and also includes electric power steering feature
• Shipments of EPS are expected to increase from around 40 million units in 2013 toaround 87 million units in 2018.
• Significant fuel savings of around 0.3-0.4 liters/100km along with reduction in CO2emissions of 5-7g/km can be realized due to EPS.
• The combined automotive steering and suspension systems were $11.5 billion market inthe US for 2013 and is growing at a CAGR of 2.5% till 2020.
• Nisaan to release Juke Nismo RS, which will feature an upgraded engine, retunedsuspension, revised electric power steering system, beefier brakes and Recaro sport seats
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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the global electric power steering systems is
from a combination of secondary and primary sources. Research interviews were conducted with
senior executives and/or managers of leading EPS and other steering system type manufacturers
& assembly companies. These Key Opinion Leaders (KOLs) were then provided with a
questionnaire to gather quantitative and qualitative inputs on their operations, performance,
strategies and views on the overall market, including key developments and technology trends.
Data from interviews is consolidated, checked for consistency and accuracy, and the final market
numbers are again validated by experts. The global market was split by products and geography
based on different factors like primary and secondary sources, understanding of the number of
companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the EPS market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of the global EPS market.
Some of the key public databases and sources used for this report are:
International Organization of Motor Vehicle Manufacturers (OICA) Alliance of Automobile Manufacturers (AAM) China Association of Automobile Manufacturers
Canadian Vehicle Manufacturers Association Society of Motor Manufacturers and Traders (SMMT)
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THE ARC ADVANTAGE
An analytical model lies at the core of our process, ensuring logical consistencythroughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL
AnalyticalMethod
Base Method ConsolidationMethod
Delphi Verification
1. Granularbreakdown ofdrivers intofactors
2. Validate allfactors in termsof their presentimpact on themarket
3. Assign weightsto these factors interms of theirrelevance andimpact on themarket
4. Build the Analytical Model
1. Get a top-down estimate ofthe market
2. Follow it up with a bottom-upestimate of themarket
3. Checkforconsistencyand new growthfactors that arerelevant over thenext 10 Years
4. Build the Basemodel
1. Granularbreakdown ofdrivers intofactors
2. Validate allfactors in termsof their presentimpact on themarket.
3. Assign weightsto these factors interms of theirrelevance andimpact on themarket.
4. Build theConsolidatedModel
1. Verify thefindings of themodel withexperts fromacross the valuechain
2. Verify thefindings withplayers acrosssmall and largeenterprises
3. Tweak themodel and addnew factors
4. Finalize the ARC Model
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extensively experienced industry veterans across various business segments. Our focus and
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Our research team has expertise in diverse fields like Automotive, Chemicals, Consumer
Product & Services, Electronics, Food & Beverages, Healthcare etc., However diverse the
expertise maybe, everyone in our team shares one common trait - we love data and we love
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