Global E-Business and Collaboration: P&G (Chap. 2)

資訊管理專題HotIssuesofInformationManagement

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1061IM4B03TLMXB4B(M0842)

Wed 8,9(15:10-17:00)B702

Min-Yuh Day戴敏育

Assistant Professor專任助理教授

Dept. of Information Management, Tamkang University淡江大學資訊管理學系

http://mail. tku.edu.tw/myday/2017-10-11

TamkangUniversity

Tamkang University

GlobalE-BusinessandCollaboration:P&G(Chap.2)

週次 (Week)日期 (Date)內容 (Subject/Topics)12017/09/20IntroductiontoCaseStudyforHotIssuesof

InformationManagement22017/09/27InformationSystemsinGlobalBusiness:UPS

(Chap.1)(pp.53-54)32017/10/04Mid-AutumnFestival(Dayoff)(中秋節)(放假一天)42017/10/11GlobalE-BusinessandCollaboration:P&G

(Chap.2)(pp.84-85)52017/10/18InformationSystems,Organization,andStrategy:

Starbucks(Chap.3)(pp.129-130)62017/10/25EthicalandSocialIssuesinInformationSystems:

Facebook(Chap.4)(pp.188-190)

課程大綱 (Syllabus)

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週次 (Week)日期 (Date)內容 (Subject/Topics)72017/11/01ITInfrastructureandEmergingTechnologies:

AmazonandCloudComputing(Chap.5)(pp.234-236)82017/11/08FoundationsofBusinessIntelligence:

IBMandBigData(Chap.6)(pp.261-262)92017/11/15MidtermReport(期中報告)102017/11/22MidtermExamWeek(期中考試週)112017/11/29Telecommunications,theInternet,andWireless

Technology:Google,Apple,andMicrosoft(Chap.7)(pp.318-320)

122017/12/06EnterpriseApplications:SummitandSAP(Chap.9)(pp.396-398)

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課程大綱 (Syllabus)

週次 日期 內容（Subject/Topics）132017/12/13E-commerce:Zagat (Chap.10)(pp.443-445)142017/12/20Enhancing Decision Making:Zynga

(Chap.12)(pp.512-514)152017/12/27BuildingInformationSystems:USAA

(Chap.13)(pp.547-548)162018/01/03FinalReportI(期末報告 I)172018/01/10FinalReportII(期末報告 II)182018/01/17FinalExamWeek (期末考試週)

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課程大綱 (Syllabus)

ManagementInformationSystems:ManagingtheDigitalFirm

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Organization,Management,and theNetworkedEnterprise

InformationTechnologyInfrastructure

KeySystemApplicationsfortheDigitalAge

Buildingand ManagingSystems

Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

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Chap.2GlobalE-Businessand

Collaboration:P&G

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CaseStudy:P&G(Chap.2)(pp.84-85)PilotingProcter&Gamblefrom

DecisionCockpits1.Whatmanagement,organization,andtechnologyissueshadtobeaddressedwhenimplementingBusinessSufficiency,BusinessSphere,andDecisionCockpits?

2.Howdidthesedecision-makingtoolschangethewaythecompanyranitsbusiness?Howeffectivearethey?Why?

3.HowarethesesystemsrelatedtoP&G’sbusinessstrategy?

7Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

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Management

Organization

Technology

InformationSystem

BusinessChallenges

BusinessSolutions

Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

OverviewofFundamentalMISConcepts

BusinessModel

9Source:AlexanderOsterwalder &YvesPigneur,BusinessModelGeneration:AHandbookforVisionaries,GameChangers,andChallengers,Wiley,2010.

KeyActivities

KeyResources

CustomerSegments

KeyPartners

CustomerRelationships

Channels

RevenueStreams

CostStructure

ValueProposition

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TheOrderFulfillmentProcess

10Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

APayrollTPS

11Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

HowManagementInformationSystemsObtainTheirDatafromtheOrganization’sTPS

12Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

Voyage-EstimatingDecisionSupportSystem

13Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

EnterpriseApplicationArchitecture

14Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

RequirementsforCollaboration

15Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

TheTime/SpaceCollaborationToolMatrix

16Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

TheInformationSystemsFunctioninBusiness

• Informationsystemsdepartment:– Formalorganizationalunitresponsibleforinformationtechnologyservices

– Oftenheadedbychiefinformationofficer(CIO)• Otherseniorpositionsincludechiefsecurityofficer(CSO),chiefknowledgeofficer(CKO),chiefprivacyofficer(CPO)

– Programmers– Systemsanalysts– Informationsystemsmanagers

17Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

TheInformationSystemsFunctioninBusiness

• Endusers– Representativesofotherdepartmentsforwhomapplicationsaredeveloped

– Increasingroleinsystemdesign,development

• ITGovernance:– StrategiesandpoliciesforusingITintheorganization– Decisionrights– Accountability– Organizationofinformationsystemsfunction• Centralized,decentralized,andsoon

18Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

DefinitionofBusinessModel

Abusinessmodeldescribestherationale of

howanorganizationcreates,delivers,andcaptures

value.

19Source:AlexanderOsterwalder &YvesPigneur,BusinessModelGeneration:AHandbookforVisionaries,GameChangers,andChallengers,Wiley,2010.

DefinitionofBusinessStrategy

Abusinessstrategyis

alongtermplanofactiondesignedtoachieve aparticulargoal

orsetofgoalsorobjectives.

20Source:(Ostenwalder,PigneurandTucci,2005)

Business

• “theactivityofprovidinggoodsandservicesinvolvingfinancial,commercialandindustrialaspects.”(WordNet2.0)

21Source:(Ostenwalder,PigneurandTucci,2005)

Model

• “asimplifieddescriptionandrepresentationofacomplexentityorprocess.”(WordNet2.0)

22Source:(Ostenwalder,PigneurandTucci,2005)

BusinessModel• Abusinessmodelisaconceptualtoolcontainingasetofobjects,conceptsandtheirrelationshipswiththeobjectivetoexpressthebusinesslogicofaspecificfirm.

• Thereforewemustconsiderwhichconceptsandrelationshipsallowasimplifieddescriptionandrepresentationofwhatvalueisprovidedtocustomers,howthisisdoneandwithwhichfinancialconsequences.

2323Source:(Ostenwalder,PigneurandTucci,2005)

BusinessModelConceptHierarchy

2424Source:(Ostenwalder,PigneurandTucci,2005)

BusinessModelvs.BusinessProcessModel

• BusinessModel– aviewofthefirm'slogicforcreatingandcommercializingvalue

• Businessprocessmodel– howabusinesscaseisimplementedinprocesses

25Source:(Ostenwalder,PigneurandTucci,2005)

BusinessModelvs.Strategy

• BusinessModels– asystemthatshowshowthepiecesofabusinessfittogether.

– anabstractionofafirm'sstrategy

• Strategy– includescompetition

26Source:(Ostenwalder,PigneurandTucci,2005)

ImplementingBusinessModels

2727Source:(Ostenwalder,PigneurandTucci,2005)

TheBusinessModel'sPlaceintheFirm

2828Source:(Ostenwalder,PigneurandTucci,2005)

NineBusinessModelBuildingBlocks

2929Source:(Ostenwalder,PigneurandTucci,2005)

Planning,ChangingandImplementingBusinessModels

30Source:(Ostenwalder,PigneurandTucci,2005)

BusinessStrategyandInformationSystemsAlignment

31Source:(Ostenwalder,PigneurandTucci,2005)

BusinessandIT/ISAlignment

32Source:(Ostenwalder,PigneurandTucci,2005)

InfrastructureAlignment

33Source:(Ostenwalder,PigneurandTucci,2005)

CaseStudy:Starbucks(Chap.3)(pp.129-130)TechnologyHelpsStarbucksFindNewWaystoCompete

1.AnalyzeStarbucksusingthecompetitiveforcesandvaluechainmodels.

2.WhatisStarbucks’businessstrategy?Assesstheroleplayedbytechnologyinthisbusinessstrategy.

3.HowmuchhastechnologyhelpedStarbuckscompete?Explainyouranswer.

34Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

資訊管理專題(HotIssuesofInformationManagement)

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1.請同學於資訊管理專題個案討論前應詳細研讀個案，並思考個案研究問題。

2.請同學於上課前複習相關資訊管理相關理論，以作為個案分析及擬定管理對策的依據。

3.請同學於上課前先繳交資訊管理專題個案研究問題書面報告。

4.上課時間地點：週三 8,9(15:10-17:00)B702

References– KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.

– KennethC.Laudon&JaneP.Laudon原著，游張松主編，陳文生翻譯 (2014)，資訊管理系統，第13版，滄海

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