Global Construction Industry Supplier Outlook Survey 2013 2014Global Construction Industry Supplier Outlook Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies
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Figure 1: Revenue Growth Optimism in the Global Construction Industry (%), 2009–2013 ......................................................................18 Figure 2: Revenue Growth Optimism in the Global Construction Industry by Company Type (%), 2009–2013 .........................................21 Figure 3: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013 ...............................................................22 Figure 4: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013 ............................................................23 Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2013 ........................................................................................24 Figure 6: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013 ...............................27 Figure 7: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013 ....................29 Figure 8: Key Expected Changes in the Business Structure of Other Construction Suppliers (%), 2013 ..................................................30 Figure 9: M&A Activity Projections of Construction Contractors and Developers (%), 2009–2013 ............................................................33 Figure 10: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009–2013 ...............................................35 Figure 11: M&A Activity Projections of Other Construction Suppliers (%), 2009–2013 .............................................................................36 Figure 12: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013 .....................................................40 Figure 13: Capital Expenditure Expectations by Construction Equipment and Materials Suppliers (%), 2013 ..........................................41 Figure 14: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013.........................................................................42 Figure 15: Global Construction Industry – Increase in Capital Expenditure by Region (%), 2013 .............................................................43 Figure 16: Global Construction Industry – Increase in Capital Expenditure by Turnover (%), 2013 ..........................................................44 Figure 17: Global Construction Industry – Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013 .......46 Figure 18: Global Construction Industry – Planned Change in Staff Recruitment Activity by Suppliers (%), 2013 ....................................47 Figure 19: Global Construction Industry – Planned Change in Staff Recruitment Activity by Region (%), 2013 ........................................48 Figure 20: Global Construction Industry – Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013 .....................49 Figure 21: Global Construction Industry – Top Ten Growth Regions (%), 2013 ........................................................................................50 Figure 22: Global Construction Industry – Top Five Emerging Markets, 2013 ..........................................................................................51 Figure 23: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013...........................................................53 Figure 24: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013 ................................................55 Figure 25: Global Construction Industry – Increase of Demand in Emerging Markets by Company Turnover (%), 2013 ..........................58 Figure 26: Global Construction Industry – Top Five Developed Regions by Growth (%), 2013 ................................................................59 Figure 27: Construction Contractors and Developers – Growth Projections in Developed Countries (%), 2013 ........................................61 Figure 28: Construction Equipment and Materials Suppliers – Growth Projections in Developed Countries (%), 2013 .............................63 Figure 29: Other Construction Suppliers – Growth Projections in Developed Countries (%), 2013 ...........................................................65 Figure 30: Global Construction Industry – Increase in Growth Projections of Developed Countries by Region (%), 2013 .........................66 Figure 31: Global Construction Industry – Top Five Leading Business Concerns, 2013–2014 .................................................................70 Figure 32: Global Construction Industry – Leading Business Concerns (%), 2009–2013 .........................................................................71 Figure 33: Global Construction Industry – Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 .......................................77 Figure 34: Global Construction Industry – Securing Buyer Business by Region (%), 2013 .......................................................................79 Figure 35: Global Construction Industry – Securing Buyer Business by Senior-Level Respondents (%), 2013 .........................................81 Figure 36: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013 ..................................................83 Figure 37: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013 ........................................85 Figure 38: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013 ......................................................................86 Figure 39: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013 ...................................89 Figure 40: Annual Marketing Budgets – Construction Equipment and Materials Suppliers (%), 2009−2013 .............................................92 Figure 41: Annual Marketing Budgets – Other Construction Industry Suppliers (%), 2009−2013 .............................................................92 Figure 42: Annual Marketing Budgets by Region – Global Construction Industry Suppliers (%), 2013 .....................................................93 Figure 43: Annual Marketing Budgets by Company Turnover – Global Construction Industry Suppliers (%), 2013 ..................................94 Figure 44: Planned Change in Marketing Expenditure (%), 2009−2013 ...................................................................................................95 Figure 45: Planned Change in Marketing Expenditure – Construction Equipment and Materials Suppliers (%), 2009−2013 ....................97 Figure 46: Planned Change in Marketing Expenditure – Other Construction Industry Suppliers (%), 2009−2013 .....................................99 Figure 47: Planned Change in Marketing Expenditure Levels by Turnover (%), 2013 ............................................................................ 101 Figure 48: Future Investment in Media Channels by Region (% ‘Increase’ Responses), 2013 ............................................................... 106 Figure 49: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013 ............................................................... 110 Figure 50: Key Marketing Aims – Construction Equipment and Materials Suppliers (%), 2013 ............................................................... 114 Figure 51: Key Marketing Aims – Other Construction Industry Suppliers (%), 2013 ............................................................................... 115 Figure 52: Key Marketing Aims by Region – Global Construction Industry Suppliers (%), 2013 ............................................................. 116 Figure 53: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013–2014 .......................................... 120 Figure 54: Best Uses of New Media – Global Construction Industry Suppliers (%), 2013 ....................................................................... 124 Figure 55: Global Construction Industry Suppliers – Best Uses of New Media by Region (%), 2013 ...................................................... 126 Figure 56: Global Construction Industry Suppliers – Best Uses of New Media by Turnover (%), 2013 ................................................... 128 Figure 57: Critical Success Factors – Construction Equipment and Materials Suppliers (%), 2009−2013 .............................................. 130 Figure 58: Critical Success Factors – Other Construction Industry Suppliers (%), 2009−2013 ............................................................... 131
TABLE OF CONTENTS
Global Construction Supplier Industry Outlook Survey 2013–2014:
Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry Page 6
Table 1: Global Construction Industry Survey Respondents by Company Type, 2013 .............................................................................11 Table 2: Global Construction Industry Contractor and Developer Respondents by Job Role (%), 2013 ...................................................11 Table 3: Global Construction Industry Contractor and Developer Respondents by Company Turnover (%), 2013 ...................................12 Table 4: Global Construction Industry Contractor and Developer Respondents by Region (%), 2013 ......................................................12 Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2013 ...............................................................................13 Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2013 ...............................................................13 Table 7: Global Construction Industry Supplier Respondents by Region (%), 2013 .................................................................................13 Table 8: Revenue Growth Optimism in the Global Construction Industry (%), 2009–2013 .......................................................................18 Table 9: Revenue Growth Optimism in the Global Construction Industry by Contractors and Developers (%), 2009–2013 ......................20 Table 10: Revenue Growth Optimism in the Global Construction Industry by Suppliers (%), 2009–2013 .................................................20 Table 11: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013 ..............................................................22 Table 12: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013 ...........................................................23 Table 13: Revenue Growth Optimism by Senior-Level Respondents (%), 2013 .......................................................................................24 Table 14: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013 ..............................26 Table 15: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013 ...................29 Table 16: M&A Activity Projections of Construction Contractors and Developers (%), 2009–2013 ...........................................................32 Table 17: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009–2013 ................................................34 Table 18: M&A Activity Projections of Other Construction Suppliers (%), 2009–2013 ..............................................................................36 Table 19: Global Construction Industry – M&A Activity Projections by Region (%), 2013 .........................................................................38 Table 20: Global Construction Industry – M&A Activity Projections by Turnover (%), 2013 ......................................................................38 Table 21: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013 ......................................................40 Table 22: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013 ..........................................................................42 Table 23: Global Construction Industry – Increase in Capital Expenditure by Region (%), 2013 ..............................................................43 Table 24: Global Construction Industry – Increase in Capital Expenditure by Turnover (%), 2013 ...........................................................44 Table 25: Global Construction Industry – Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013.........46 Table 26: Global Construction Industry – Planned Change in Staff Recruitment Activity by Suppliers (%), 2013 ......................................47 Table 27: Global Construction Industry – Planned Change in Staff Recruitment Activity by Region (%), 2013 .........................................48 Table 28: Global Construction Industry – Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013 ......................49 Table 29: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013 ............................................................52 Table 30: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013 .................................................54 Table 31: Demand in Emerging Markets by Other Construction Suppliers (%), 2013 ...............................................................................56 Table 32: Global Construction Industry – Increase of Demand in Emerging Markets by Region (%), 2013 ..............................................57 Table 33: Construction Contractors and Developers – Growth Projections in Developed Countries (%), 2013 .........................................61 Table 34: Construction Equipment and Materials Suppliers – Growth Projections in Developed Countries (%), 2013 ..............................63 Table 35: Other Construction Suppliers – Growth Projections in Developed Countries (%), 2013 ............................................................64 Table 36: Global Construction Industry – Increase in Growth Projections of Developed Countries by Region (%), 2013 ..........................66 Table 37: Global Construction Industry – Increase in Growth Projections of Developed Countries by Turnover (%), 2013 .......................67 Table 38: Global Construction Industry – Leading Business Concerns (%), 2009–2013...........................................................................71 Table 39: Leading Business Concerns by Company Type (%), 2013–2014 .............................................................................................73 Table 40: Global Construction Industry – Leading Business Concerns by Region (%), 2013–2014 ..........................................................74 Table 41: Global Construction Industry – Leading Business Concerns by Turnover (%), 2013–2014 .......................................................75 Table 42: Global Construction Industry – Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 ........................................77 Table 43: Global Construction Industry – Securing Buyer Business by Region (%), 2013 ........................................................................78 Table 44: Global Construction Industry – Securing Buyer Business by Turnover (%), 2013 .....................................................................80 Table 45: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013 ...................................................83 Table 46: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013 .........................................84 Table 47: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013 .......................................................................85 Table 48: Key Variations in Operational Costs by Region (%), 2013 ........................................................................................................86 Table 49: Key Variations in Operational Costs by Company Turnover (%), 2013 .....................................................................................87 Table 50: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013 ....................................88 Table 51: Impact of Changing Costs on Product Pricing by Suppliers (%), 2013 ......................................................................................89 Table 52: Annual Marketing Budgets – Construction Equipment and Materials Suppliers (%), 2009−2013 ..............................................91 Table 53: Annual Marketing Budgets – Other Construction Industry Suppliers (%), 2009−2013 ...............................................................92 Table 54: Annual Marketing Budgets by Region – Global Construction Industry Suppliers (%), 2013 ......................................................93 Table 55: Annual Marketing Budgets by Company Turnover – Global Construction Industry Suppliers (%), 2013 ...................................94 Table 56: Planned Change in Marketing Expenditure – Construction Equipment and Materials Suppliers (%), 2009−2013 .....................97 Table 57: Planned Change in Marketing Expenditure – Other Construction Industry Suppliers (%), 2009−2013 ......................................99 Table 58: Planned Change in Marketing Expenditure Levels by Region (%), 2013 ................................................................................ 100 Table 60: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013 ............................................ 102 Table 61: Future Investment in Media Channels – Construction Equipment and Materials Suppliers (%), 2013 ..................................... 104 Table 62: Future Investment in Media Channels – Other Construction Industry Suppliers (%), 2013 ..................................................... 105 Table 63: Future Investment in Media Channels by Turnover (% ‘Increase’ Responses), 2013 .............................................................. 107 Table 64: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013 ................................................................ 109
TABLE OF CONTENTS
Global Construction Supplier Industry Outlook Survey 2013–2014:
Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry Page 7
Table 65: Planned Investment in Marketing and Sales Technologies by Region (%), 2013 .................................................................... 111 Table 66: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2013 ................................................. 111 Table 67: Key Marketing Aims – Construction Equipment and Materials Suppliers (%), 2013 ................................................................ 114 Table 68: Key Marketing Aims – Other Construction Industry Suppliers (%), 2013................................................................................. 115 Table 68: Key Marketing Aims by Turnover – Global Construction Industry Suppliers (%), 2013 ........................................................... 117 Table 69: Key Marketing Aims by Revenue Growth Expectations (%), 2013 .......................................................................................... 117 Table 70: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013–2014 ........................................... 119 Table 71: Amendments to Marketing Activities by Region – Global Construction Industry (%), 2013–2014 ............................................ 121 Table 72: Amendments to Marketing Activities by Turnover – Global Construction Industry (%), 2013–2014 ......................................... 122 Table 73: Best Uses of New Media – Global Construction Industry Suppliers (%), 2013 ........................................................................ 124 Table 74: Global Construction Industry Suppliers – Best Uses of New Media by Region (%), 2013 ....................................................... 125 Table 75: Global Construction Industry Suppliers – Best Uses of New Media by Turnover (%), 2013 .................................................... 127 Table 78: Critical Success Factors by Region – Global Construction Industry (%), 2013........................................................................ 132 Table 79: Critical Success Factors by Turnover – Global Construction Industry Suppliers (%), 2013 ..................................................... 133 Table 80: Global Construction Industry Survey Results – Closed Questions .......................................................................................... 134
INTRODUCTION
Global Construction Supplier Industry Outlook Survey 2013–2014:
Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry Page 8