Feb 25, 2016
Global Company
Manufacturing USA, Mexico, United Kingdom,Brazil, China, Czech Republic,Italy
Design CentersUSA, Mexico, United KingdomCanada, China
SalesOver 100 Countries
WWPTAPower ToolsBlack & DeckerDEWALT, Porter Cable & Delta
Hardware and Home ImprovementKwiksetPrice PfisterWeiser LockBaldwin
Fastening SystemsEmhart
Corporation$6.5B in 2005 (21% Increase)22,000+ employeesHQ - Towson MD,Global Operations
Business broken into two main divisionsBusiness broken into two main divisions
Consumer Products Group Industrial Products Group
Major Differences Our Target Audience
LEADER IN INNOVATION
In & Around the Home
Power Tools
Pressure WashersOutdoor Products
Home Products
Industrial Products Group
Professional Tools
DeWalt End User FocusWORK BUY
LEARNPLAY
Job Descriptions
& Career Path
Environment:− Account Specific HD or LO− 5-8 Store Territory− $8-$10M In Volume− Key B&D Contact For Assigned Territory− Relocation Is Expected
Key Responsibilities: − Executing Key Merchandising & Marketing
Initiatives− Drive Top Line Sales− Effective Inventory Management− Transfer Product Knowledge To Store Personnel − Consult KDMs on Key Business Decisions
Development: − On The Job − eLearning − Instructor Led
Timing: − 12 months
Retail Specialist
Brand RepresentativeEnvironment:
− Account Neutral HD & LO− 10 Store Territory− $12M In Volume− Key DW Contact For Assigned Territory− Relocation Is Expected− Residential/ Commercial Jobsites
Key Responsibilities: – Event creation– Pro customers penetration– Personal development– Business management– Event Marketing
Development: − On The Job − eLearning − Instructor Led
Timing: − 12 months
Job DescriptionsJob Descriptions& Career Path& Career Path
www.bdksales.com
•Regional Equipment Mgr•Key Account Manager•Territory Manager•Account Executive•Field Product Manager•Recruiting Coordinator
•Regional Ops Manager•Field Marketing Manager•Brand Team Manager•Product Service Manager•Regional Manager•Factory Store Manager•Training Manager
•Assistant Product Mgr•Assistant Channel Mgr•Event Marketing Coord•Category Manager•Supply Chain•Operations Manager
Management
Home Depot\Lowe’s Retail Specialist ~ 6 - 12 Months
DeWALT Brand Representative ~ 6 - 12 Months
Sales & Marketing Development Program
Sales Marketing
0-2Yrs0-2Yrs
Senior Marketing•Group Product Manager•Group Brand Manager•Product Manager•Channel Manager
Senior Sales/Management•National Accounts Sales Mgr•National Account Manager•Divisional Sales Manager•Area Sales Manager
2-10Yrs 2-10Yrs
10+Yrs
HD\LO Market Manager or Field Marketing Coordinator ~ 12 – 18 Months
The Foundation For Your CareerThe Foundation For Your Career