GLOBAL BEVERAGE MARKET TRENDS 2021 - DPO ...

GLOBAL BEVERAGE

MARKET TRENDS 2021

INDUSTRY

INSIGHTS

Market Overview – Functional Beverages

• The global functional beverages market is expected to

decline from $128.66 billion in 2019 to $125.39 billion in

2020 at a CAGR (compound annual growth rate) of -

2.54%.

• The decline is mainly due to the COVID-19 outbreak that

has led to restrictive containment measures involving

social distancing, remote working, and the closure of

industries and other commercial activities.

• The entire supply chain has been disrupted, impacting the

market negatively.

• The market is then expected to recover and reach

$158.28 billion in 2023 at CAGR of 8.08%.

INDUSTRY INSIGHTS

Sources: Transparency Market Research, 2020; Research and Markets, 2020

Global Functional Beverage Market - Summary

2019 2020 2023

Market Overview – Soft Drinks

Sources: Grand View Research., 2020; Technavio, 2020

INDUSTRY INSIGHTS

• The global soft drinks market is expected to grow

by USD 216.74 billion.

• This marks a significant market growth compared

to the 2019 growth estimates. This is due to the

impact of the COVID-19 pandemic in the first half

of 2020.

• However, the steady growth is expected to

continue throughout the forecast period (2020-

2024), and the market is expected to grow at a

CAGR of almost 5%.

• The growing health and wellness consciousness

among consumers is driving vendors to introduce

products with natural flavours, sugar-free and has

zero calories.

Market growth will ACCELERATEat a CAGR of almost 5%

Market Overview – Clear Water / Flavoured

Water

• The global flavoured water market size was calculated at

USD 17.2 billion in 2020, and it is expected to reach

USD 36.7 billion by 2025 at a CAGR of 11.5% during the

anticipated period (2020-2025).

• Flavoured water belongs to a category of beverages that

are sold similarly to water, however it excludes

ingredients such as artificial flavourings, vitamins and

sweeteners.

• This has led to the increasing popularity of natural

flavourings.

• An increase in the prevalence of obesity and awareness

of healthy lifestyles are expected to drive growth in the

global flavoured water market.

INDUSTRY INSIGHTS

Global Flavoured Water Market - Summary

2020 2025

Sources: Market Data Forecast, 2020

Market Overview – RTD Tea & Coffee

• The global ready-to-drink (RTD) tea and coffee

market is envisioned to escalate at CAGR of

5.3% and is expected to reach 50 billion litres (in

terms of consumption) by 2021.

• The Asia-Pacific region is believed to have the

highest growth in the RTD tea and coffee market

sparked by a rapidly expanding urban

population, increasing per capita income and

rising adoption of café culture in countries such

as India and China.

INDUSTRY INSIGHTS

Sources: Fortune Business Insights., 2020 ; Research Nester 2020

Market growth will ACCELERATEat a CAGR of 5.3%

Market Overview – Fruit & Vegetable Juices

• The global fruit and vegetable juice market is projected to

reach USD 173 billion by 2024, growing at an estimated

CAGR of 3.17% during the forecast period (2019-2024).

• Changing lifestyles and eating patterns of consumers have

resulted in an increased intake of affordable, healthy and

quick sources of nutrition like packaged fruit and/or

vegetable juices, thereby catalyzing the growth of the

market.

• Fruit juices are fortified with functional ingredients to offer

new product opportunities. These ingredients include

omega-3, fibre, bioactive compounds, vitamins and

probiotic bacteria.

INDUSTRY INSIGHTS

Sources: Report Linker, 2020

Market growth willACCELERATE at a CAGR of3.17%

KEY MARKET

TRENDS

Next Big Things in 2021

KEY MARKET TRENDS

Naturally Functional / Functional

Plus

Weight Wellness

Immunity Gets A Boost

Digestive Wellness Diversifies

Alternative Protein

The Fragmentation Of Sweetness

Naturally Functional /

Functional Plus• “Food as medicine”, “proactive health”, and

“superfoods” all come to mind when thinking about

naturally functional ingredients that support both

physical and mental health.

• Health and wellness remain at the forefront of the

beverage industry as many consumers turn to

healthier options in the wake of COVID-19.

• The market is also seeing many brands incorporating

essential ingredients into their beverages such as

amino acids, minerals, vitamins, herbs, nootropics,

and other vital ingredients which can revitalize

drinkers.

KEY MARKET TRENDS

Sources: Food Bev Media, 2020; New Nutrition Business, 2020

Weight Wellness• We all know that drinks can be as calorie dense as

what we eat – opt for low-calorie beverages or avoid

sugary drinks if you’re trying to lose weight.

• Another great way to manage one’s weight is to eat

food that heightens satiety (Krawiec, 2020).

• Fibre is a good example of an ingredient that not only

supports satiety for weight management but it can also

have positive effects on blood glucose (Krawiec,

2020).

• Chia seeds have higher dietary fibre content than

dried fruits, cereals or nuts. They are great for

inducing satiety (Kulczyński et al., 2019).

KEY MARKET TRENDS

Sources: New Nutrition Business, 2020

Immunity Gets A Boost• Consumers have become more conscious about

improving their immunity due to this pandemic.

• It has been established that vitamins A, D, C, E, B6,

and B12, folate, zinc, iron, copper, and selenium play

vital, often synergistic roles at every stage of the

immune response (Gombart et al., 2020).

• Ingredients that support immune health naturally, like

elderberry, citrus fruits, turmeric and probiotics are

also on the rise (Harfmann, 2018).

• In fact, matcha has exploded in popularity because it

is high in antioxidants which can increase the

production of T-cells which reduces inflammation and

fights pathogens (Harfmann, 2018).

Sources: The Business Research Company., 2020; New Nutrition Business, 2020

KEY MARKET TRENDS

Digestive Wellness

Diversifies• 70% of our immune health is housed in our gut –

There is a complex interaction among probiotics,

prebiotics and the gut immunity (Ashaolu, 2020;

Harfmann, 2018).

• Probiotics and prebiotics proffer enormous immune

boosting effects (Harfmann, 2018).

• Commonly used prebiotics are inulin, FOS, GOS,

beta-glucan and psyllium husk (Singla &

Chakkaravarthi, 2017).

• Kombucha is a probiotic drink that helps in balancing

the intestinal flora, thus facilitating the normalisation of

intestinal activities (Watawana et al., 2015).

KEY MARKET TRENDS


Alternative Protein• Consumer preferences have shown a shift towards a

more sustainable lifestyle and lower dependency on

animal proteins (Markets and Markets, 2020).

• A good amino acid profile can be achieved with plant

proteins which can also be combined to form a

nutritious option, e.g. pea and rice (Wu, 2016).

• Rice protein is increasingly considered as an

alternative and an economic source of high quality

plant-based protein. It is natural, gluten-free, non-

GMO, hypoallergenic, and has an excellent amino acid

profile and protein digestibility (Beneo, 2016).

• Soy protein is still widely accepted in Asia countries,

while in Europe and North America, consumers are

moving away from soy protein (Lim, 2019).

KEY MARKET TRENDS


The Fragmentation Of

Sweetness• With the rising prevalence of serious health issues

such as obesity and type 2 diabetes, sugar reduction

and blood sugar control are top of mind for many

(Olivo, 2020).

• While today’s consumers pressure developers to

reduce or eliminate sugar in their products, they are

unwilling to sacrifice sweetness, mouthfeel and

delicious taste, and sugar is often largely responsible

for delivering those benefits (Jacobsen, 2020).

• Therefore, the food industry has stepped up to meet

the mounting demand for low-sugar and reduced-

sugar foods and beverages by featuring natural

sweeteners such as stevia and monk fruit extract

(Olivo, 2020).

KEY MARKET TRENDS


MARKET

EXAMPLES

Naturally Functional / Functional Plus

Steaz Organic Energy Drinks

Organic green tea, yerba mate and guarana berries are mixed

together to create a clean, plant-based, boost of organic energy.

Ingredients for the Super Fruit Flavour: Sparkling Filtered Water,

Cane Sugar†*, Açai Juice†, Natural Flavourings (Pomegranate,

Mangosteen, Blueberry, Goji & Other), Yerba Mate Extract†, Natural

Flavourings, Guarana Extract†, Green Tea†*, Sodium Citrate,

Stevia†, Vitamin B6 (Pyridoxamine), Folic Acid, Vitamin B12

(Cyanocobalamin).

†* Organic - Fair Trade

† Organic

MARKET EXAMPLES

Varieties: Berry, Blood Orange Clementine,

Zero Berry (Zero Calorie), Super Fruit, Zero

Pear Pomegranate (Zero Calorie), Zero Super

Fruit (Zero Calorie), Yumberry

Realbeanz Relax Decaffeinated Iced Coffee, Vanilla Nut

Naturally-calming herbs to soothe feelings of nervousness brought on by everyday stresses.

Ingredients: Brewed Decaffeinated Coffee (Water and Coffee Extract), Reduced Fat Milk, Cane

Sugar, Natural Flavourings, Salt, Sodium Phosphate, Guar Gum, Pectin, Sodium Citrate,

Carrageenan, Lemon Balm Leaf Extract, Chamomile Flower Extract, Passionflower Extract.

MARKET EXAMPLES


FIT BRŪ-Cafe Mochas

Premium, Functional, Nitrogen-Infused, Cold Brew Coffee; Creamy, Smooth, and Never Bitter

Delivers A Balance in Mood, Energy and Focus

Ingredients: Cold Brew Coffee (Water, Coffee), Non-Dairy Creamer (Coconut Oil, Soluble Tapioca

Fibre, Sodium Caseinate (a milk derivative), Potato Fibre, Plaintain Fibre, Silicon Dioxide (Flow

Agent), Erythritol^, Natural Flavourings, Potassium Citrate (Potassium) (to protect flavour),

Ashwagandha Root Extract^ (KSM-66), Cocoa Low Fat Powder Extract, Theobromine, Natural

Vanilla Flavouring and Spices (Ginger, Allspice, Cinnamon) [Chocamine], Shilajit Fulvic Acid

Complex [PrimaVie], Theacrine [TeaCrine], Stevia^.

^Organic

Way2b Way Better Water Drinks

Contains 0.4g of premium and proprietary water-soluble

plant sterols, which are beneficial for supporting cardiac

health, prostate health, liver function and even collagen

support.

Ingredients: Water, Plant Sterol, Natural Flavour, Citric

Acid.

MARKET EXAMPLES


Varieties: Plain, Lemon, Berry, Orange

DRGN Turmeric Sparkling Superdrink

Contains 30-50% daily RI of essential vitamins, and botanical ‘superfoods’

blended into a refreshing citrus drink.

Fights fatigue with hydration & boost antioxidant properties.

Ingredients: Carbonated Spring Water, Fructose (Fruit Sugar), Acid (Citric

Acid), Isotonic Salts (Sodium Citrate, Calcium Lactate, Potassium

Magnesium Citrate, Magnesium Citrate), Botanical Extracts (Turmeric,

Ginger, Black Pepper), Natural Flavourings, Vitamins (Vitamin C, Niacin,

Vitamin E, Vitamin B6, Vitamin B2, Vitamin B1, Vitamin B12), L-

Glutamine, Inositol.

MARKET EXAMPLES



MARKET EXAMPLES

Tropicana + Functional Juice

Juice for a boost! Each bottle contains ingredients that provide clear functional benefits including vitamins and

magnesium across the entire range.

Ingredients for Viva Vitality: Fruit Juices and Purees (80%) [Apple (57%), Banana (9%), Kiwi (7%), Pineapple

(6%)], Apple Water (18%), Spinach Puree (1%), Magnesium Lactate, Vitamin C, Natural Flavouring, Spirulina

Extract, Safflower Extract.

Varieties: Vitamin Victory, Viva

Vitality, Power Punch, Berry

Boost

Monster Espresso, Vanilla

150 kcal per 250ml serving

Ingredients: Brewed Espresso Coffee (48%) [Filtered Water, Coffee Concentrate],

Milk (44%), Sugar, Glucose, Natural Vanilla Flavouring with Other Natural

Flavourings, Taurine (0.4%), Vitamins (B3, B6), Sweetener (Sucralose).

MARKET EXAMPLES

Weight Wellness

Weight Wellness

Nudie Zero Sugar Sparkling Flavoured Water

39 kcal per 300ml serving

Contains no nasty artificial flavours or additives

Ingredients: Carbonated Water, Natural Sweetener (Erythritol*,

Stevia), Hemp Seed Extract (0.4%), Natural Flavouring, Citric Acid,

Natural Colour (Carmine).

MARKET EXAMPLES

F&N Fruit Tree Wonders Premium Fruit Drinks with Organic

Chia Seeds

115kcal per 250ml serving

Rich in antioxidants such as Vitamin A, C, E and omega fatty acids

Does not contains artificial sweeteners or sugar

Ingredients for Zesty Lime: Juice from Concentrates (Pear,

Apple, Lime), Chia Seeds, Aloe Vera Juice, Flavouring, Vitamins

(C, E, A), Sodium Benzoate, Stabiliser, Citric Acid.

MARKET EXAMPLES

Weight Wellness

Varieties: Zesty Lime, Luscious Berries

Chia Star Chia Beverage

Zero sugar and only 47 calories!

Non-GMO, Certified Organic, Gluten-Free, Vegan, Hydrates and

Invigorates

Ingredients for Lemon Berry Flavour: Hydrated Organic Chia

Seeds, Organic Berry Puree, Organic Blackberry Flavouring,

Organic Lemon Juice Concentrate, Organic Lemon Flavouring,

Organic Carrot And Black Currant Juice For Colour, Citric Acid,

Organic Stevia Leaf Extract.

MARKET EXAMPLES

Weight Wellness

Varieties: Pineapple Love, Peach Green

Tea, Blackberry Lime, Lemon Berry,

Pomegranate Apple

Minute Maid Pure Squeezed Light Low Pulp Orange Juice

50 calories per 8 fl oz serving

50% less sugar and calories than regular Minute Maid Pure Squeezed

Orange Juice

Ingredients: Pure Filtered Water, Orange Juice, Orange Pulp, Less than 1%

of: Calcium Phosphate and Calcium Lactate (Calcium Sources), Vitamin

D3, Vitamin C (Ascorbic Acid), Potassium Citrate, Niacinamide, Vitamin

B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamine Mononitrate),

Magnesium Phosphate, Natural Flavours, Citric Acid (Provides Tartness),

Sucralose, Acesulfame Potassium, Beta Carotene (for Colour).

MARKET EXAMPLES

Weight Wellness

Asahi Clear Latte

This unique latte-flavoured water drink has zero caffeine and fat, although

sweet, it only has few calories.

10 kcal per 100ml

Ingredients: Mineral Water, Sugars (Sugar, Fructose), Whey Mineral,

Salt, Coffee, Flavouring, Acidulant.

MARKET EXAMPLES

Weight Wellness


Pervida Immune Health Water

Sugar-free, no sweeteners, zero calories

Patented to support immune system function and gut health

Pomegranate seed oil is a potent anti-inflammatory and a

powerful antioxidant

Ingredients: Carbonated Water, Natural Flavourings,

Pomegranate Seed Oil, Dipotassium Phosphate (Potassium),

Cholecalciferol (Vitamin D3), Calcium-D-Pantothenate

(Pantothenic Acid), Pyridoxine Hydrochloride (Vitamin B6),

Cyanocobalamin (Vitamin B12).

MARKET EXAMPLES

Varieties: Berry Acai, Citrus, Hawaiian Blue

Ginger

Talking Rain Essentials Immunity Support Drinks

Essentials performance water supercharges your well-being and

gives you the hydration you need plus the flavour you crave.

Ingredients: Water, Coconut Water Concentrate, Citric Acid,

Natural Flavourings, Dipotassium Phosphate, Magnesium

Lactate, Fruit And Vegetable Juice (For Colour), Sea Salt, Stevia

Leaf Sweetener, Zinc Sulfate, Retinol (Vitamin A), Niacinamide

(Vitamin B3), Calcium Pantothenate (Vitamin B5),

Cholecalciferol (Vitamin D3), Biotin, Cyanocobalamin (Vitamin

B12), Pyridoxine Hydrochloride (Vitamin B6).

MARKET EXAMPLES


Varieties: Watermelon Lemon, Mixed

Berry, Pineapple Mango

Immunity Aid – Defend

Now you can enjoy an ice-cold can of low-calorie IMMUNITYAID Wellness

Blend—with 20 times more vitamin C than one orange—to help boost and fortify

your immune system daily.

Vitamins & Minerals: Vitamin A (as Retinol Palmitate), Vitamin C (as

Ascorbic Acid), Vitamin D3 (as Cholecalciferol), Magnesium (as Magnesium

Chloride), Zinc (as Zinc Sulphate).

Proprietary Blend: Chamomile Extract (Flower), L-Arginine, Ginger Extract

(Root), Echinacea Purpurea Extract (Aerial Parts), Valerian Extract (Root),

Lemon Balm Extract (Aerial Parts), Turmeric Extract (Root), Astragalus Extract

(Root).

Other Ingredients: Carbonated Water, Certified Raw Organic Blue Agave

Nectar, Natural Flavouring, Citric Acid, Organic Reb A (Stevia Extract).

MARKET EXAMPLES


Project Juice Cold-Pressed Immunity Juice

No more sick days.** Keep bacteria at bay with this nutrition-packed mixture of

citrus, ginger and cayenne pepper.

Ingredients: Orange*, Grapefruit*, Ginger*, Lemon*, Cayenne*

*Organic

MARKET EXAMPLES


Propel Immune Support Electrolyte Water

Made to replenish, rehydrate and nourish active lifestyles

Offers those with active lifestyles a way to help replace electrolytes lost in

sweat, while also helping to support a healthy immune system with Vitamin

C and Zinc

Ingredients: Water, Citric Acid, Natural Flavouring, Sodium

Hexametaphosphate (to protect flavour), Salt, Vitamin C (Ascorbic Acid),

Potassium Sorbate (preserve freshness), Potassium Citrate, Sodium

Citrate, Sucralose, Polysorbate 60, Zinc Gluconate, Acesulfame

Potassium, Calcium Disodium EDTA (to protect flavour), Vitamin B5

(Calcium Pantothenate), Vitamin B3 (Niacinamide), Vitamin E Acetate,

Vitamin B6 (Pyridoxine Hydrochloride).

MARKET EXAMPLES


Varieties: Orange Raspberry

and Lemon Blackberry

Earth & Star Oat Milk Matcha Latte

Turkey Tail has been studied for its anti-tumour effects and has been

used as a potent immune therapy in Asia for thousands of years.

Shiitake has long been studied for its medicinal magic, which includes

anti-viral, anti-inflammatory and immune boosting properties.

Ingredients: Oat Milk* (Filtered Water, Oats*), Coconut Palm Sugar*,

Matcha*, Sodium Bicarbonate, Turkey Tail Extract*, Shiitake Extract*,

Himalayan Pink Salt.

*Organic

MARKET EXAMPLES



MARKET EXAMPLES

GoodBelly Probiotics Juice Drinks

Here’s to happy & healthy digestion for all.

Ingredients: Filtered Water, Organic Pear Juice from

Concentrate, Organic Evaporated Cane Sugar, Organic

Blueberry Juice from Concentrate, Contains 2% or less of

Organic Oat Flour, Organic Acai Puree, Organic Flavouring,

Natural Flavouring, Calcium Citrate, Citric Acid, Organic

Vegetable Juice (for colour), Organic Barley Malt, Lactobacillus

Plantarum 299V.

Varieties: Blueberry Acai, No Added Sugar Raspberry

Blackberry, No Added Sugar Orange, Mango, Tropical

Green, Pomegranate Blackberry, Cranberry Watermelon,

Peach Mango Orange, Strawberry Banana


REBBL Cold-Brew Coffee Plant Protein Elixir

Smooth, energizing cold-brew gets a super herb upgrade in deliciously

nourishing Cold-Brew Protein

Ingredients: Organic Coconut Milk (Water, Organic Coconut Crème), Organic

Fair Trade Cold-Brewed Coffee, Organic Pea Protein, Organic Coconut

Sugar, Organic Inulin (Prebiotic Fibre), Organic Vanilla Extract, Organic

Ashwagandha Extract (10:1), Organic Maca Extract, Pink Salt, Organic Reishi

Extract (70% Beta-Glucan, Organic Stevia Extract, Gellan Gum).

MARKET EXAMPLES


Crazy D's Prebiotic Soda

This sparkling healthy drink is effervescent and light with 8g

of prebiotic fibre and only 5g of naturally-occurring sugars

Ingredients for Rockin’ Cherry Cola Flavour: Carbonated

Water, Yacon Root Syrup* (Containing FOS), Chicory Root

Extract (Containing FOS), Lime Juice*, Cherry Juice*, Lemon

Juice*, Acacia Fibre* (Prebiotic), Extracts* (Orange*,

Bergamot*, Nutmeg*, Cinnamon*), Flavourings*.

*Organic

MARKET EXAMPLES

Varieties: Rockin’ Rolla Cherry Cola, Ginga’ Kick,

Twisted Citrus


HUZZAH Probiotic Seltzer

The pumped-up seltzer, powered by probiotics – to support a healthy gut

Ingredients for Raspberry & Lemon Flavour: Carbonated Water, Organic Fermented Black Tea Extract, Organic

Cane Sugar, Organic Natural Flavourings, Organic Lemon Juice Concentrate, Organic Green Tea, Organic

Raspberry Juice Concentrate, Organic Fruit and Vegetable Juice For Colour, Live Probiotic (Bacillus Coagulans),

Organic Stevia Extract, Organic Ginger Root.

MARKET EXAMPLES

Varieties: Raspberry & Lemon,

Juicy Pear, Strawberry & Hibiscus


Hellowater Fibre Infused Water

5g fibre per 473ml serving

Ingredients: Filtered Water, Erythritol (Natural Sweetener),

Inulin (Fibre), Citric Acid, Natural Flavouring, Stevia.

MARKET EXAMPLES


Remedy Kombucha Live Cultured Drink

An old-school soda made with care: gut-loving live cultures and

thoughtfully selected ingredients with no sugar or alcohol

Ingredients for Wild Berry Flavour: Certified Organic Raw

Kombucha (Sparkling Water, Wild Kombucha Culture, Black Tea*,

Green Tea*), Hibiscus Tea*, Natural Sweeteners (Erythritol* and

Steviol Glycosides*), Lemon Juice*, Natural Blueberry, Blackberry,

Strawberry and Caramel Flavourings.

MARKET EXAMPLES

Varieties: Wild Berry, Ginger Lemon,

Raspberry Lemonade, Mango Passion,

Passionfruit, Cherry Plum, Peach, Apple Crisp,

Lemon Lime & Mint, Hibiscus Kiss

Alternative Protein

Koia Coffee – Mocha Latte

Elevated energy & focus: We use the highest quality C8 MCT Oil and plant

protein to provide sustained focus and energy throughout your day.

9g Protein per serving 12 fl. oz

Ingredients: Organic Fair Trade Certified Coffee (Water, Coffee), Coconut Milk

(Filtered Water, Coconut Cream, Koia Proprietary Protein Blend (Brown Rice

Protein, Pea Protein, Chickpea Protein), Cocoa Powder, MCT Oil, Sunflower

Lecithin, Sea Salt, Natural Flavourings, Potassium Citrate, Natural Caffeine

(From Green Coffee Bean), Gellan Gum, Locust Bean Gum, Monk Fruit

Extract.

MARKET EXAMPLES

Alternative Protein

ALOHA Organic Plant-Based Chocolate Sea Salt Protein

Shake

Makes a simple breakfast on the go, anytime snack, meal

replacement or quick, healthy energy boost

Ingredients for Chocolate Sea Salt: Coconut Milk (Water,

Coconut Cream*), Protein Blend* (Pea Protein*, Brown Rice

Protein*), Coconut Sugar*, Cocoa* (Processed with Alkali),

Acacia Fibre*, Coconut Water*, Natural Flavourings,

Potassium Citrate, Sunflower Lecithin*, Gellan Gum, Monk

Fruit Extract*, Medium Chain Triglycerides (MCT) From

Coconut Oil.

*Organic

MARKET EXAMPLES

Varieties: Chocolate Sea Salt, Coconut, Vanilla

Alternative Protein

Pirq Vegan Protein Shake

Contains 12 grams of plant protein from pea & brown rice

5 grams of healthy fats from almonds

Antioxidant and nutrient-rich superfoods

Ingredients for Decadent Chocolate: Filtered Water, Pea

Protein, Alkalized Cocoa, Erythritol, Pirq® Superfoods Blend

(Almonds, Maca, Curcumin), Natural Flavourings, Rice Protein,

Sunflower Lecithin, Dipotassium Phosphate, Sea Salt, Gellan

Gum, Stevia, Locust Bean Gum.

MARKET EXAMPLES

Varieties: Decadent Chocolate, Golden Vanilla,

Caramel Coffee

Alternative Protein

Protein2O Plant Protein Water

Features 15g of plant-based protein to keep you energized

and ready to tackle whatever the day may bring

Ingredients: Water, Plantec™ Pea Protein Isolate, Erythritol,

Natural Flavouring, Sea Salt, Beta Carotene (colour), Reb A

(Stevia Leaf Extract).

MARKET EXAMPLES

Varieties: Lemongrass Chamomile, Key

Lime Coconut, Blackberry Basil

Alternative Protein

Odwalla Mango Protein

With a sweet combination of vitamins A, B12, and B6, Mango Protein will have

your friends cheering, "Go, Man-Go."

Ingredients: Apple and Orange Juices from Concentrate, Mango and

Banana Purées, Water, Isolated Soy Protein, Natural Flavourings,

Tricalcium Phosphate, Carrageenan, Agar, Zinc Gluconate, Beta Carotene,

Pyridoxine Hydrochloride, Cyanocobalamin, Citric Acid.

MARKET EXAMPLES

Alternative Protein

Après Plant-Based Protein Drink

Designed with 14g of organic plant protein from pea, chia, cacao and hemp which delivers a complete amino acid

profile

Ingredients for Mint Chocolate Flavour: Filtered Water, Coconut Water*, Plant Protein Blend* (Pea, Chia, Cacao,

Hemp), Virgin Coconut Oil*, Coconut Sugar*, Cocoa Powder*, Natural Flavourings, Sunflower Lecithin*, Electrolyte

Blend (Potassium Phosphate, Sea Salt), Monk Fruit Extract*, Madagascar Vanilla Extract*, Gellan Gum,

Peppermint Oil

*Organic

MARKET EXAMPLES

Varieties: Mint Chocolate, Vanilla Bean, Cold Brew

Coffee, Sea Salt Chocolate


Zevia Organic Tea

All zero calories, naturally sweetened with stevia leaf extract, and

brewed with organic tea leaves

Ingredients for Black Tea Peach Flavour: Organic Brewed Black

Tea (Purified Water, Fair Trade Organic Black Tea), Organic Natural

Flavourings, Citric Acid, Organic Stevia Leaf Extract.

MARKET EXAMPLES

Varieties: Black Tea Peach, Black Tea Raspberry,

Black Tea, Black Tea Lemon, Earl Grey Tea Blood

Orange, Green Tea


Luma Premium Soda

Only 25 calories and 4 grams of sugar, the healthier alternative to

regular or diet soda for the health-conscious, fitness-oriented or

diabetic consumer

Ingredients: Carbonated Water, Monk Fruit Juice Concentrate,

Honey, Natural Flavourings, Organic Non-GMO Citric Acid for

Flavour, Fruit & Vegetable Juice for Colour.

MARKET EXAMPLES

Varieties: Blood Orange, Lemon

Lime, Cherry Cola, Cola


Bai Coconut Flavoured Water

Bai works to deliver low-calorie bold fruity flavour.

1 gram of sugar per 18 fl. oz serving

Ingredients for Puna Coconut Pineapple Flavour:

Filtered Water, Erythritol, Coconut Water Concentrate,

Citric Acid, Potassium Citrate, Acacia Gum, Natural

Flavourings, Stevia Leaf Extract, Sea Salt, Tea

Extract, Green Coffee Bean Extract, Malic Acid, Coffee

Fruit Extract, DL-Alpha Tocopheryl Acetate (Vitamin

E).

MARKET EXAMPLES

Varieties: Puna Coconut Pineapple, Molokai Coconut,

Andes Coconut Lime, Madagascar Coconut Mango


Ocean Spray Pact Cranberry Infused Water

It’s #Packwithflavour and has less than 1 gram of sugar per

bottle.

Ingredients: Purified Water, Erythritol (Natural Sweetener),

Cranberry Extract, Natural Flavouring, Sea Salt, Stevia

Extract (Natural Sweetener).

MARKET EXAMPLES

Varieties: Cranberry, Cranberry Blood Orange,

Cranberry Lemonade, Cranberry Mango

Passionfruit, Cranberry Pomegranate, Cranberry

Raspberry


Tohi Aronia Berry Beverages

Ingredients: Water, Single-Strength Aronia Juice, Natural

Flavouring, Citric Acid, Monk Fruit Extract.

MARKET EXAMPLES

Varieties: Dragon Fruit, Original,

Blackberry Raspberry, Ginger Lime


OWYN Plant-Based Protein Shakes

Formulated without sugar alcohols and are a low sugar

beverages

Free of synthetics and chemicals and anything artificial,

and made with non-GMO ingredients

Ingredients for Dark Chocolate Flavour: Water,

OWYN™ Protein Blend (Pea Protein, Organic Pumpkin

Seed Protein, Organic Flax Oil), Vegetable Fibre,

Organic Cane Sugar, Sunflower Oil, Cocoa Powder,

Sunflower Lecithin, Natural Flavourings, Himalayan

Pink Salt, Guar Gum, Greens Blend (Broccoli, Spinach,

Kale), Monk Fruit Extract.

MARKET EXAMPLES

Varieties: Dark Chocolate, Cold Brew Coffee, Cookies

and Creamless™, Strawberry Banana, Smooth Vanilla

• Ashaolu, T. J. (2020). Immune boosting functional foods and their mechanisms: A critical evaluation of probiotics

and prebiotics. Biomedicine & Pharmacotherapy, 130, 110625. https://doi.org/10.1016/j.biopha.2020.110625

• Beneo. (2016). Matching today’s expectations. Specialty rice ingredients for better nutrition. Brochure.

• Food Bev Media. (2020) Top five beverage trends for 2020-2021.

• Fortune Business Insights. (2020). Ready to Drink (RTD) Coffee Market Size, Share & COVID-19 Impact

Analysis, By Packaging Material (Glass and PET bottles, Cans, and Others), Distribution Channel

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