Global arena fdi social media monitoring research findings

Scan results FDI Social Media Monitor By LBi Lost Boys

Mandate: FDI social media scan and monitor

What are people talking about? Where is the conversation? In order to translate these scan results into an effective communication plan, we need to know:

Who are talking? When is the subject relevant to them?

Executive Summary • FDI Brands are not discussed currently in social media.

• Relevant topics are FDI related keywords plus Commercial Property, Real Estate and business offices.

• Remarkable media types are: Blogs, Twitter, YouTube and Linkedin.

• Most important influencers: Middle aged male 75%

• Discussions are being held in a positive way.

• New media are outgrowing other media types.

1. What are people talking about?

2. Where is the conversation?

Conversation subjects

Media types

Blogging is top relevant.

Sources of relevant new media

Share of voice FDI by media

Blogging is the most important media type for the specific subject of FDI.

Demographics