Global and china consumer electronics case and structure industry report, 2010

In 2010, the manufacturers of mobile phone case and structure

performed differently. PERLOS, which was purchased by Taiwan’s

Lite-On Technology, has regained the global No.1 position and it

has obtained more orders from Nokia, thus with its performance

rising substantially. By contrast, Jabil Green Point, also the

supplier of Nokia, has suffered downslide in revenue.

The orders from RIM, the second largest client of Jabil Green

Point, have been increasingly seized by HI-P, while Motorola, the

third largest client, has remained in recession. The performance

of Taiwan Green Point has been in decline ever since its

acquisition by Jabil Circuit in early 2007 and that of PERLOS has

been on the rise.

Global and China Consumer Electronics Case and Structure Industry Report, 2010

Ranking of Global 15 Mobile Phone Case and Structure Manufacturers by Revenue, 2009-2010

Challenged by PERLOS and BYD, the case and structure business performance of FIH has fallen; while BYD has

embraced steady growth in performance.  

South Korea’s KH-VATEC made explosive achievements by virtue of the best-seller Nokia N97 MINI in 2009, but it has

dropped along with the downslide of N97 MINI in 2010.

The mobile phone business of NOLATO, the plastic magnate in Sweden, stems from its acquisition on Mobile

Phone Case & Structure Division of Ericsson. In 2010, NOLATO has increased the investment in its Beijing base,

received more orders from Sony Ericsson and Nokia, and has grown in performance despite the falling business of

Sony Ericsson.  

Subordinated to Foxconn Technology Group, Foxconn Precision Components Co., Ltd. is the major supplier of

metal cases for Apple mobile phones and its performance has expanded sharply along with the explosive shipment

of Apple mobile phones. INTOPS, the major supplier of Samsung, has suffered declines in its performance

under the competition pressure from Chinese enterprises.

With the orders from Nokia and RIM in Q4 2010, the performance of Catcher which is the key supplier of metal

cases for HTC mobile phones has advanced rapidly, and the growth momentum will continue in 2011. JANUS, a

Taiwanese enterprise located in Dongguan city, Guangdong province, China, provides more than 80% of its

products for Samsung, the client singleness has resulted in the highly centralized risks, but the company has

snatched a lot of orders from South Korean local suppliers. Chi Cheng Enterprise Co., Ltd., the large manufacturer

of metal cases and structures, currently devotes itself to laptop field after years of being beaten by Catcher and

Foxconn Precision Components Co., Ltd.

ELCOTEQ is the EMS tycoon, one of the few large electronic manufacturers in Northern Europe, as well as one of

the major suppliers of Nokia. The Germany-based BALDA feels dispirited about the mobile phone field with low

gross margin, yet it has certain strength.  

Larger display brings inferior structural strength to the entire mobile phone; therefore, metal case has become the

best choice for ensuring the intensity and stability of mobile phone. Touch screen, in particular, is comparatively

fragile, and it is best to employ metal cases when the size is above 3 inches. In addition, smart phones need to

solve heat dissipation notwithstanding the huge size. Consequently, metal cases will enjoy substantially increased

shares in smart phones and touch screen mobile phones.  

Laptop field is prone to the vertical integration of big manufacturers. Quanta has energetically improved the output

of Zhanyun Electronics and strives for the objective that 50% cases and structures are to be produced by Zhanyun

Electronics, while the molds are to be developed by Jinda Precision. Compal Electronics Inc. and Ju Teng

International Holdings Limited have jointly established Jubao Precision Machining (Jiangsu) Co., Ltd. to march into

metal case and structure field. Wistron has set up WIS Precision (Kunshan) Co., Ltd. and Wistron Precision for the

production of plastic cases and structures. With the investment of US$60 million, Inventec and Huan Hsin Holdings

Ltd have co-founded Inventec HuanHsin to produce plastic cases and structures. And ASUS has invested in AVY

Precision Technology Inc. Most of the enterprises aforementioned were established in early 2008 and went into

operation at the end of 2008 with limited production. Owing to the diluted profit of laptop OEM industry, the

manufacturers have to raise the proportion of internal supply, which implies that there cannot be new entrants in the

future laptop case and structure field without the support from laptop OEMs.       

Entering 2010, the price war of FPTV has become fierce, and foreign-funded enterprises have lowered the prices by

virtue of conspicuous cost advantages. The enterprises in Mainland China have to make the price even lower; in

that case, merely meager profit can be obtained from FPTV which was originally quite profitable. The remunerative

FPTV enables manufacturers to outsource part of profile structures. However, the outsourcing tends to shrink as

both market and profit slide down. Guangzhou Echom Science & Technology Co., Ltd., the largest manufacturer of

TV profile structures, has been actively involved in the exploration of home appliances and automotive sector.

Table of Contents 1 Consumer Electronics Market and

Industry

1.1 Laptop Market

1.1.1 Market Size

1.1.2 Market Share by Brand

1.1.3 iPad and iPad Like

1.1.4 Chinese Market

1.2 Laptop Industry

1.3 Mobile Phone Market

1.3.1 Overview

1.3.2 Market Share

1.4 E-reader Market

1.5 Digital Camera Market

2 Status Quo and Development

Trend of Consumer Electronics Case

And Structure Market and Industry

2.1 Price Trend of Magnesium

2.2 Aluminium Price

2.3 Materials of Mobile Phone Case

and Structure

2.4 Supply Relationship between

Mobile Phone Case and Structure

Suppliers and Brand Vendors

2.5 Case and Structure of Smart

Phone, Touch Screen Mobile Phone,

and Mobile Phone

2.6 Mobile Phone Case and Structure

Industry and Market

2.7 Laptop Case and Structure Market

Trend

2.8 Laptop Case and Structure Industry

Pattern

2.9 Supply Proportions between Laptop

Case and Structure Suppliers and

Brand Vendors

2.10 Digital Camera Case and Structure

Industry and Market

2.11 TV Case and Structure

2.11.1 Profile

2.11.2 Industry Overview

3 Mobile Phone Case and Structure

Manufacturers

3.1 Wellmei Holding Co., Ltd.

3.2 Gems Plastic Industrial Co., Ltd.

3.3 Shenzhen Xin Kai Yuan Precision

Mould

3.4 Good Mark Precision Industrial

3.5 Goodbo Industrial Co., Ltd.

3.6 Shenzhen Ming Feng Reached

Precision Technology Co., Ltd.

3.7 Dong Pu Group

3.8 Shenzhen Fosunny Electronic

Technology Co., Ltd.

3.9 Noble Pacific Painting (Huizhou)

Co., Ltd.

3.10 Fu Yu Group

3.11 BYD Electronic

3.12 NYPRO

3.13 Yucheng Electronics

3.14 Jin-Yuan Electronics

3.15 Chi Cheng Enterprise Co., Ltd.

3.16 P&TEL

3.17 KH-VATEC

3.18 Nolato

3.19 Balda

3.20 HI-P

3.21 Jabil Green Point

3.22 Foxconn Precision Components

Co., Ltd.

3.23 Perlos

3.24 COXON Group

3.25 Dongguan JANUS Precision

Components Co., Ltd. (JANUS)

3.26 Intops

3.27 FIH

4 Laptop Case and Structure

Manufacturers

4.1 Ju Teng International Holdings

Limited

4.2 Huan Hsin Holdings Ltd

4.3 Catcher

4.4 Waffer Technology Corp.

4.5 SM Precision

4.6 Zhanyun Electronics

4.7 Gallant Precision Machining Co., Ltd.

(GPM)

4.8 Dragontech Group

5 Digital Camera Case and Structure

Manufacturers

5.1 Yorkey Optical International (Cayman)

Ltd.

5.2 NIDEC COPAL

5.3 AVY Precision

6 TV Case and Structure

Manufacturers

6.1 Guangzhou Echom Science &

Technology Co., Ltd.

6.2 Jin Pin Electric Co., Ltd.

6.3 Taoshi Mould Group

6.4 Qingdao Haier Electronics Plastic

Co., Ltd.

6.5 Dongguan Konka Mould Plastic

Co., Ltd.

6.6 Qingdao Hisense Mould Co., Ltd.

Selected Charts • Global Laptop Shipment and Annual Growth Rate, 2003-2011E

• Average Sales Price and Market Size of Laptops Worldwide, 2003-2011E

• iPad and iPad Like Shipment, 2009-2013E

• Supply Relationship and Shipment Proportion between Global Laptop Brand Vendors and OEMs, 2010

• Global Mobile Phone Shipment, 2007-2014E

• Quarterly Shipment and Annual Growth Margin of Mobile Phone Worldwide, 2007Q1 -2010Q2

• Quarterly Shipment of Mobile Phone Worldwide by Region, 2007Q1 -2010Q2

• Quarterly Shipment of Mobile Phone Worldwide by Technology, 2007Q1 -2010Q2

• Global CDMA/WCDMA Mobile Phone Shipment by Region, 2006-2010

• Market Share of Major E-reader Manufacturers, 2010

• Digital Camera Shipment, 2004-2011E

• Market Share of Global Major Digital Camera Manufacturers (by Sales Volume), 2009

• Market Share of Global Digital Camera Display Suppliers (by Shipment), 2010

• LME Aluminum Price Trend, Oct. 2009 -Oct. 2010

• Proportion of SAMSUNG Mobile Phone Case and Structure Suppliers, 2010

• Proportion of Nokia Mobile Phone Case and Structure Suppliers, 2008-2010

• Proportion of LG Mobile Phone Case and Structure Suppliers, 2008-2010

• Proportion of Sony Ericsson Mobile Phone Case and Structure Suppliers, 2008-2010

• Proportion of Apple Mobile Phone Case and Structure Suppliers, 2010

• Proportion of RIM Mobile Phone Case and Structure Suppliers, 2010

• Proportion of Motorola Mobile Phone Case and Structure Suppliers, 2010

• Proportion of Global Touch Screen Mobile Phone, 2007-2014E

• Global Touch Screen Mobile Phone Distribution by Technology, 2009-2014E

• Touch Control Penetration Rate of Major Mobile Phone Brand Vendors, 2009-2011E

• Mobile Phone Case and Structure Market Size, 2005-2012E

• Market Share of Global Mobile Phone Plastic Case and Structure Manufacturers, 2010

• Market Share of Global Mobile Phone Metal Case and Structure Manufacturers, 2010

• Laptop Case and Structure Market Size, 2005-2012E

• Market Share of Global Laptop Case and Structure Manufacturers, 2010

• Proportion of HP Laptop Case and Structure Suppliers, 2010

• Proportion of ACER Laptop Case and Structure Suppliers, 2010

• Proportion of DELL Laptop Case and Structure Suppliers, 2010

• Proportion of TOSHIBA Laptop Case and Structure Suppliers, 2010

• Proportion of ASUS Laptop Case and Structure Suppliers, 2010

• Proportion of LENOVO Laptop Case and Structure Suppliers, 2010

• Proportion of APPLE Laptop Case and Structure Suppliers, 2010

• Proportion of SONY Laptop Case and Structure Suppliers, 2010

• Proportion of FUJITSU Laptop Case and Structure Suppliers, 2010

• Proportion of SAMSUNG Laptop Case and Structure Suppliers, 2010

• Digital Camera Case and Structure Market Size, 2004-2011E

• Market Share of Major Digital Camera Case and Structure Manufacturers, 2008 & 2009

• Market Share of Global Major Digital Camera Case and Structure Manufacturers, 2010

• TV Case and Structure Operation Process

• Revenue and EBT of Fu Yu Group, 2004-2009

• Revenue of Fu Yu Group by Region, 2006-2008

• Revenue and Gross Margin of BYD Electronic, 2004-2010H1

• Revenue of BYD Electronic by Sector, 2006-2010H1

• Revenue of BYD Electronic by Region, 2006-2010H1

• Revenue of BYD Electronic by Client, 2009

• Revenue and Operating Margin of Chi Cheng Enterprise Co., Ltd., 2004-2011E

• Monthly Revenue of Chi Cheng Enterprise Co., Ltd., Oct. 2008 –Oct. 2010

• Revenue of Chi Cheng Enterprise Co., Ltd. by Application, 2011E

• Client Distribution of Chi Cheng Enterprise Co., Ltd., 2008-2009

• P&TEL Revenue and Operating Margin, 2004-2010

• P&TEL Raw Material Cost Structure, 2010H1

• P&TEL Shipment, 2005-2009

• P&TEL Mobile Phone Case Operation Process

• P&TEL Design Capacity

• KH-VATEC Revenue and Operating Margin, 2002-2011E

• KH-VATEC Revenue and Operating Margin, 2009Q1 -2010Q4

• KH-VATEC Revenue by Product, 2009Q1 -2010Q4

• KH-VATEC Client Structure, 2009Q1 -2010Q4

• Nolato Revenue and EBITDA, 2001-2010

• Noalto Revenue Structure by Division, 2005-2010Q3

• Nolato Revenue and EBITDA, 2007Q1 -2010Q3

• Revenue and EBITDA of Nolato Telecommunication Division, 2009Q3 -2010Q3

• NOLATO EBITDA Margin by Division, 2007-2010Q3

• Balda Revenue and EBITDA, 2002-2010

• Balda Revenue by Country, 2008 & 2009

• Balda Revenue by Application, 2008-2010Q3

• Organizational Structure of Balda

• Organizational Structure of Balda Asia

• Core Competitiveness of Balda

• Major Clients of Balda by Field

• Global Presence of Balda

• Revenue and Gross Margin of HI-P, 2001-2010

• Revenue, Gross Margin, and Operating Margin of HI-P, 2008Q3-2010Q3

• HI-P Revenue by Region, 2008Q1-2010Q3

• HI-P Revenue by Region, 2007-2010Q3

• Jabil Revenue and Operating Margin, FY2005-FY2010

• Jabil Revenue by Application, FY2007-FY2010

• Jabil Revenue by Region, FY2006-FY2010

• Revenue and Operating Margin of Foxconn Precision Components Co., Ltd., 2004-2010

• Monthly Revenue of Foxconn Precision Components Co., Ltd., Oct. 2008 –Oct. 2010

• Revenue of Foxconn Precision Components Co., Ltd. by Product, 2010Q1-2011Q4

• Revenue, Gross Margin, and Operating Margin of Perlos, 2007Q1-2010Q3

• Revenue of COXON Group by Application, 2009

• Revenue and Operating Margin of COXON Group, 2005-2010

• Revenue of COXON Group by Application, 2010H1

• Revenue and Gross Margin of JANUS, 2007-2012E

• Revenue and Operating Margin of JANUS, 2007-2012E

• Capacity of JANUS, 2007-2012E

• Sales Volume of JANUS, 2007-2010

• Client Distribution of JANUS, 2007

• Client Distribution of JANUS, 2008

• Client Distribution of JANUS, 2009

• Revenue Structure of Intops by Product, 2005-2010

• Revenue and Operating Margin of Intops, 2001-2010

• Mobile Phone Case Shipment of Intops Parent Company and Mainland Subsidiaries, 2006Q1-2009Q4

• Revenue and Operating Margin of Foxconn, 2004-2010H1

• Revenue of Foxconn by Region, 2007-2009

• Gross Profit of Foxconn by Region, 2007-2009

• Revenue and EBIT of Ju Teng International Holdings Limited, 2004-2010E

• Revenue and Operating Profit of Ju Teng International Holdings Limited, 2004-2010E

• Revenue and Gross Profit of Ju Teng International Holdings Limited, 2004-2010E

• Sales Structure of Ju Teng International Holdings Limited by Client, 2010E

• Sales Structure of Ju Teng International Holdings Limited by Client, FY2007

• Global Distribution of Ju Teng International Holdings Limited

• Revenue and EBT of Huan Hsin Holdings Ltd, 2003-2010

• Revenue of Huan Hsin Holdings Ltd by Product, 2009-2010Q3

• Revenue and Operating Margin of Catcher, 2001-2010E

• Revenue and Gross Margin of Waffer Technology Corp., 2000-2010

• Revenue and EBT Margin of Yorkey Optical International (Cayman) Ltd., 2002-2010E

• Gross Margin, EBITDA Margin, and Net Profit Margin of Yorkey Optical International (Cayman) Ltd., 2005-2008

• Copal Revenue and Operating Margin, FY2003-FY2010

• Revenue of NIDEC COPAL by Product, 2009Q2-2010Q3

• Operating Margin of NIDEC COPAL, 2009Q2-2010Q3

• Revenue and Gross Margin of AVY Precision, 2006-2010E

• Revenue and Operating Margin of Guangzhou Echom Science & Technology Co., Ltd., 2007-2012E

• Revenue of Guangzhou Echom Science & Technology Co., Ltd., 2009Q1-2010Q3

• Raised Fund Application of Guangzhou Echom Science & Technology Co., Ltd.

• Organizational Structure of Dongguan Konka Mould Plastic Co., Ltd.

• Shipment and Market Share of Global Major Computer Manufacturers, 2010Q3

• Shipment and Market Share of Major Computer Manufacturers in the USA, 2010Q3

• Shipment and Market Share of Major Computer Manufacturers in EMEA, 2010Q3

• Quarterly Shipment of Global Laptop Manufacturers, 2010

• Shipment of Global Major Mobile Phone Brands, 2010Q1-Q3

• Market Share of Global Major Mobile Phone Brands by Revenue, 2009Q1-2010Q3

• Global Smart Phone Operating System Shipment, 2010Q3

• Material Property Comparison of Mobile Phone Case

• Financial Data of Wellmei Holding Co., Ltd., 2008

• Financial Data of Shenzhen Xin Kai Yuan Precision Mould, 2008

• Equipment of Good Mark Precision Industrial

• Financial Data of Good Mark Precision Industrial Subsidiaries, 2008

• Financial Data of Goodbo Industrial Co., Ltd., 2008

• Financial Data of Dongsheng International, 2008

• Financial Data of Shenzhen Fosunny Electronic Technology Co., Ltd. , 2008

• Moulding Equipment of Shenzhen Fosunny Electronic Technology Co., Ltd.

• Plastic Injection Molding Machine Equipment of Shenzhen Fosunny Electronic Technology Co., Ltd.

• Financial Data of Noble Pacific Painting (Huizhou) Co., Ltd., 2008

• Financial Data of NYPRO Branch Companies, 2008

• Financial Data of Yucheng Electronics, 2008

• Financial Data of Jin-Yuan Electronics, 2008

• Equipment of Jin-Yuan Electronics

• Sales Volume of JANUS by Application, 2007-2010

• Revenue of JANUS by Application, 2007-2010

• Product Structure of Yorkey Optical International (Cayman) Ltd., 2006~2009

• Income Statement of Guangzhou Echom Science & Technology Co., Ltd., 2007-2009

• Output, Sales Volume, and Revenue of Guangzhou Echom Science & Technology Co., Ltd., 2007-2009

• Top 5 Clients of Guangzhou Echom Science & Technology Co., Ltd., 2007-2009

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Publication date: Dec. 2010

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