Global Advertising Expenditure Forecast: The Mobile Future

GLOBAL ADSPEND FORECAST:

THE MOBILE FUTURE

STEVE KING, CEO, WORLDWIDE

NEW OPTIMISM IN THE GLOBAL AD MARKET

GREAT RECESSION IS OVER

EUROZONE RETURNS

TO GROWTH

MOBILE IS TRANSFORMING THE AD MARKET

THE THREE DRIVERS OF ADSPEND GROWTH

GDPCORPORATEPROFITABILIT

Y

CONSUMER CONFIDENCE

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

0.0

2.0

4.0

6.0

8.0

10.0

12.0

CORPORATE PROFITS ARE AT RECORD LEVELS

Source: Federal Reserve Economic Data

4. CONSUMER CONFIDENCEGLOBAL CONSUMER CONFIDENCE IS RISING

Source: Nielsen’s Global Survey of Consumer Confidence and Spending Intentions

GLOBAL

9589

ALL REGIONS NOW ENJOYING ECONOMIC GROWTH

Source: International Monetary Fund

GLOBAL ADSPEND TO STRENGTHEN STEADILY

Source: ZenithOptimedia

THE THREE SPEEDS OF ADSPEND GROWTH

Source: ZenithOptimedia

YOUTHFUL MARKETS NOW OUTPACING THE BRICS

Source: ZenithOptimedia

Newspapers Magazines Cinema Radio Outdoor Desktop Television Mobile$0

$50,000

$100,000

$150,000

$200,000

$250,000

MOBILE IS NOW THE MAIN DRIVER OF GLOBAL AD GROWTH

- $3,394m

- $1,584m+$753m

+ $2,713m+ $5,258m

+ $24,859m

+ $31,092m

+ $31,585m

m

m

m

m

m

m

Source: ZenithOptimedia

THE MOBILE ADVERTISING REVOLUTION

MOBILE IS DRIVING OWNED MEDIA

MOBILE IS THE KEY PLATFORM FOR EMERGING MARKETS

Source: Gartner

THE RISE OF THE MOBILE CONSUMER

LIVING IN THE MOBILE OF EVERYTHING

MOBILE AT THE CENTRE OF THE SHOPPING EXPERIENCE

SUMMARY

Ad market driven

by:

- record corporate

profits

- GDP growth in

every region

- rising consumer

confidence

BRICs are slowing

Youthful markets

are growing

Mobile is the main driver of

adspend

The Mobile of Everything