Global Adult Tobacco Global Adult Tobacco Survey Survey (GATS) (GATS) Funded by Bloomberg Philanthropies
Feb 09, 2016
Global Adult Tobacco Survey Global Adult Tobacco Survey (GATS)(GATS)
Funded by Bloomberg Philanthropies
Survey objectivesSurvey objectives1. To systematically monitor adult
tobacco use – smoked and smokeless tobacco
2. To track key tobacco control indicators of WHO FCTC WHO FCTC recommended policies outlined in the MPOWER MPOWER in [insert country name]
GATS MethodologyGATS Methodology
Study population:Study population:All [XX] residents aged 15 years and over, living in their primary residence prior to the survey date.
“A nationally representative sample” was used for the survey.
[XX] Households were identified [XX] individuals aged 15 years and over completed the survey for an overall response rate of [XX] %
GATSGATS includes information on respondents’….includes information on respondents’….1.1. Background characteristicsBackground characteristics2.2. Tobacco useTobacco use
2.1. Smoked tobacco2.1. Smoked tobacco2.2. Smokeless tobacco2.2. Smokeless tobacco
3.3. Cessation – tobacco smoking and smokeless tobaccoCessation – tobacco smoking and smokeless tobacco4.4. Secondhand smokeSecondhand smoke5.5. Economics – manufactured cigarettesEconomics – manufactured cigarettes6.6. Media – manufactured cigarettesMedia – manufactured cigarettes7.7. Knowledge, attitudes & perceptionsKnowledge, attitudes & perceptions8.8. Pictorial health warningsPictorial health warnings
GATS Key FindingsGATS Key Findings
Tobacco Tobacco UseUse
SmokedTobacco
Smokeless Tobacco
Manufactured cigarettes
Hand-rolled cigarettes
Other smoked tobacco
Snuff by keeping in month or by nose, Snuff by keeping in month or by nose, chewing, betel quid with tobaccochewing, betel quid with tobacco
Part 1
Number of Tobacco Use in 2009
Overall Population aged 15 years and above is [XX] million
Note: some smokers use more than one type of tobacco product
Tobacco Users [xx] million(smoked and/or smokeless)
Tobacco smokers [xx] million
Smokeless Tobacco Users [xx] million
Tobacco UseTobacco Use
SmokedTobacco
Smokeless Tobacco
Manufactured cigarettes
Hand-rolled cigarettes
Other smoked tobacco
Snuff by keeping in month or by nose, Snuff by keeping in month or by nose, chewing, betel quid with tobaccochewing, betel quid with tobacco
Number of Tobacco Users in 20[XX]
Note: some smokers use more than one type of tobacco product
[XX] mil
[XX] mil
[XX] mil
[XX] mil[xx] mil
[xx] mil
[xx] mil
Percent of current tobacco users* Percent of current tobacco users* by genderby gender
0 0 0
0.0
0.2
0.4
0.6
0.8
1.0
Overall Male Female
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
* includes smokers and/or smokeless users * includes smokers and/or smokeless users
Percent of current smokersPercent of current smokers* * by gender and by gender and smoking statussmoking status
0 0 00
0.2
0.4
0.6
0.8
1
Overall Male Female
Current Smoker
* This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes)
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
Percent of daily smokersPercent of daily smokers by geographic by geographic residenceresidence
0 00
0.2
0.4
0.6
0.8
1
UrbanRuralP
erce
nt o
f adu
lts >
15
year
s of
age
Percent of current smokers by type of Percent of current smokers by type of smoked productsmoked product
Note: some smokers use more than one type of tobacco products
0 0 0
0.00.1
0.20.3
0.40.5
0.60.7
0.80.9
1.0
Manufactured Cigarettes Hand-rolled cigarettes Other smoked tobacco
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
0 0 0
0.0
0.2
0.4
0.6
0.8
1.0
Overall Male Female
Percent of adults who used to smoke dailyPercent of adults who used to smoke dailyP
erce
nt o
f adu
lts >
15
year
s of
age
0 0 0 00.0
0.2
0.4
0.6
0.8
1.0
< 15 15-16 17-19 20+
OverallMale Female
Percent of smokers by age of initiationPercent of smokers by age of initiation**
Age of smoking initiation (years)
* Among ever daily smokers (ages 20 – 34 years)
Per
cent
dis
tribu
tion
of e
ver d
aily
sm
oker
s
Percent of current smokeless tobacco usersPercent of current smokeless tobacco users
* Includes the sum of daily and occasional smokeless users
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
Cessation efforts by Cessation efforts by tobacco users to quit tobacco users to quit
using tobaccousing tobacco
Part 2
Percent of current smokers and smokeless Percent of current smokers and smokeless tobacco users who plan to or are thinking tobacco users who plan to or are thinking
about quittingabout quitting
0.0 0 0 0.0 0 0
0.00.10.20.30.40.50.60.70.80.91.0
Current smokers Current smokeless tobacco users
Overall
Male
Female
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
In the past 12 months, percent of smokers In the past 12 months, percent of smokers and smokeless tobacco users who attempted and smokeless tobacco users who attempted
to quitto quit
0.0 0 0 0.0 0 0
0.0
0.2
0.4
0.6
0.8
1.0
Smokers Smokeless tobacco users
Overall
Male
FemalePer
cent
of a
dults
> 1
5 ye
ars
of a
ge
In the past 12 months, percent ofIn the past 12 months, percent ofsmokers and smokeless tobacco users who smokers and smokeless tobacco users who
were advised to quit by a health care provider were advised to quit by a health care provider
0.0 0 0 0.0 0 0
0.0
0.10.2
0.3
0.40.5
0.6
0.70.8
0.9
1.0
Smokers Smokeless tobacco users
Overall
Male
Female
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
Second-hand smokeSecond-hand smoke
Part 3
“In the past 30 days, adults exposed to tobacco smoke in…”
0.0
0.0
0.0
0.0
0.0
0.0 0.2 0.4 0.6 0.8 1.0
Public transportation
Restaurants
Healthcare facilities
Government buildings
the Workplace
Percent of adults > 15 years of age
EconomicsEconomics
Part 4
““Affordability” of Affordability” of manufacturedmanufactured cigarettes cigarettes
• [xx] insert currency/pack
• [xx] insert currency/month
• [xx] %
The five most popular brands last The five most popular brands last purchased by current smokers* purchased by current smokers*
Brand 1 Name[xx] %Brand 2 Name
[xx] %
Brand 3 Name[xx] %
Brand 4 Name[xx] %
Brand 5 Name[xx] %
*Percent of adults > 15 years of age(includes top 5 brands of manufactured cigarettes)
Place of last purchase of cigarettes Place of last purchase of cigarettes among manufactured cigarette smokersamong manufactured cigarette smokers
Vending machine xx %
Street vendor xx %
Duty-free shop xx %
Convenient shop xx %
Grocery xx %
Other xx %From another person xx %
Internet xx %
Outside the country xx %
Kiosks xx %
MediaMedia““noticed tobacco industry noticed tobacco industry
advertising and anti-cigarette advertising and anti-cigarette messages on manufactured cigarettes messages on manufactured cigarettes
in the last 30 daysin the last 30 days” ”
Part 5
Tobacco Industry Advertising Tobacco Industry Advertising “during the past 30 days, adults noticed cigarette
marketing” at:
0.00.00.00.00.00.00.00.00.00.00.00.00.0
0.0 0.2 0.4 0.6 0.8 1.0
Cigarette promotions(samples, gifts, etc)
Sports sponsorshipSomewhere else
Public wallsPublic transportation
InternetCinemas
Newspapers/ magazinesPosters
BillboardsRadio
TelevisionStores
Anti-cigarette messages Anti-cigarette messages “during the last 30 days, adults noticed anti-
cigarette smoking information” at:
Overall percentage of adults (> 15 years of age) who noticed anti-cigarette information
0.0
0.0
0.0
0.0
0.0
0.0 0.2 0.4 0.6 0.8 1.0
Somewhere else
Billboards
Radio
Television
Newspapers/ magazines
Effect of cigarette pack warning labels Effect of cigarette pack warning labels on..on..
Current smokers
[xx] %Noticed warning
label
[xx] %Thought about
quitting because of warning label
Knowledge, attitudes Knowledge, attitudes & perceptions& perceptions
Part 6
Percent of adults who believe that Percent of adults who believe that cigarette cigarette smokingsmoking causes serious illness causes serious illness
0
0
0
0
0.0 20.0 40.0 60.0 80.0 100.0
Lung cancer
Heart Attacks
Stroke
Serious illnesses
Percent of adults > 15 years of age
Adults who believe Adults who believe smokeless tobacco use smokeless tobacco use causes serious illnesscauses serious illness
0.0 0.0 0.0
0
0.2
0.4
0.6
0.8
1
Overall Current smokeless users Non-users
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
Percent of adults who believe that Percent of adults who believe that secondhand smoke secondhand smoke causes serious illness in causes serious illness in
non-smokersnon-smokers
0 0 0
00.10.20.30.40.50.60.70.80.9
1
Overall Current smokers Non-smokers
Per
cent
of a
dults
> 1
5 ye
ars
of a
ge
Pictorial Pictorial health health
warningswarnings
Part 7
Insert warning label pictures here
Note: insert findings about your pictorial warning labels here in applicable
Policy ImplicationsPolicy Implications
Note: Insert policy goals and implications from the GATS data here
Thank YouThank You