Global ad view-pulse-extract-q4-2010

�����������

������������ ���� � ���������������

© The Nielsen Company, 2011This report, in full or in part, cannot be reproduced or transmitted in any form or by anymeans without written permission of The Nielsen Company, Media Group, GlobalAdView.

While every effort has been made in the preparation of this report to ensure accuracy ofthe content, The Nielsen Company, Media Group, Global AdView, cannot accept anyliability in respect of errors or omissions or for any losses or consequential losses arisingfrom such errors or omissions. Readers will appreciate that the contents are only as up-to-date as their availability and compilation and printing schedules will allow, and aresubject to change during the natural course of events.

� ����������� �� ��������� �� ��������

���� �

GLOBALNorth America

CanadaUnited States of America

Asia PacificAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPhilippinesSingaporeSouth KoreaTaiwanThailand

EuropeBelgiumFrance 6.5

5.13.6

2.219.5

5.013.6

16.04.6

14.20.1

19.744.3

22.310.5

6.78.2

0.923.6

3.97.0

���� �� ���� � ������

� �� �� ��!� " ������� #$ ���� � ��� % ����$

������������ ���� � ���������������

FranceGermanyIrelandItalyThe Netherlands NorwayPortugalSpainSwedenSwitzerlandUnited Kingdom

Latin AmericaArgentinaBrazilMexico

Middle East and AfricaEgyptKuwaitLebanonPan-Arab MediaSaudi ArabiaSouth AfricaUnited Arab Emirates -5.6

8.96.4

-22.716.1

1.05.3

2.99.2

11.641.1

16.17.8

5.014.6

-3.6-8.3

5.45.7

-2.55.2

-0.16.5

GLOBALNorth America

CanadaUnited States of America

Asia PacificAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPhilippinesSingaporeSouth KoreaTaiwanThailand

EuropeBelgiumFrance 9.4

5.34.75.3

9.714.6

8.26.4

2.28.7

-2.610.2

20.114.7

18.20.0

7.22.3

-2.52.2

4.9

���� �� ���� � ������

� & '(� �� " ������� #$ ���� � ��� % ����$

� ����������������������������

������������ ���� � ���������������

FranceGermanyIrelandItalyThe Netherlands NorwayPortugalSpainSwedenSwitzerlandUnited Kingdom

Latin AmericaArgentinaBrazilMexico

Middle East and AfricaEgyptKuwaitLebanonPan-Arab MediaSaudi ArabiaSouth AfricaUnited Arab Emirates 12.8

4.711.0

6.510.1

-10.9-10.4

5.59.2

13.238.9

14.94.5

10.94.2

-2.07.2

8.6-1.5

-4.40.2

4.09.4

������������ ���� � ���������������

� ��) � � �$�� ���

� ��) � � �$

The information included in this review has been compiled, harmonized and produced byThe Nielsen Company, Global AdView.

Global AdView Pulse Lite reports on advertising expenditure for North America, LatinAmerica, Europe, Asia Pacific and Middle East & Africa.

Of all countries composing the different regions, The Media Group within The Nielsen Company, is the data source for: Australia, Canada, China, Germany, India (in association with TAMIndia), Indonesia, Republic of Ireland, Italy, Malaysia, The Netherlands, New Zealand, Norway, Philippines, Singapore, South Africa, South Korea, Switzerland (in association with Media Focus), Taiwan, Thailand, United Kingdom, United States of America.

The data sources for the other countries included in the report are: IBOPE (Argentina,Brazil and Mexico), PARC (Egypt, Kuwait, Lebanon, Pan-Arab Media, Saudi Arabia,United Arab Emirates), MediaXim (Belgium), Yacast (France), admanGo (HongKong),Nihon Daily Tsushinsha (Japan), Mediamonitor (Portugal), Arce Media (Spain).

Figures are expressed in Million USD and are gross except for the countries that provide

������������ ���� � ���������������

Figures are expressed in Million USD and are gross except for the countries that providethe industry with discount factors or net figures (Australia, Italy, Spain and Taiwan). USAand Spanish figures are based on apples-to-apples comparison to the previous year,both in terms of coverage and methodology, in order to give a more accuraterepresentation of the trends. The source for the exchange rates is OANDA (website:www.oanda.com ) and the rate applied to all figures is the 2009 yearly average.

In order to reflect the most accurate picture for media type trends and macro-sectortrends, the methodology used for each may differ. Adjustments and estimates necessaryto represent the media type trends accurately may not be suitable for the macro-sectortrends. In some cases a direct comparison is therefore not possible.

NOTES:

• World Trend: this section includes all territories and relates to the following media types: Newspapers and Magazines.

Each region includes the following countries:– North America: Canada, United States of America.

– Asia Pacific: Australia, China, Hong Kong, India, Indonesia, Japan,Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan,Thailand.

– Europe: Belgium, France, Germany, Ireland, Italy, The Netherlands,Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.

– Latin America: Argentina, Brazil, Mexico.

– Middle East and Africa: Egypt, Kuwait, Lebanon, Pan-Arab Media, SaudiArabia, South Africa, United Arab Emirates.

Note: Pan-Arab Media refers to the media titles in the Middle East that havesignificant viewership, readership or listenership in two or more marketsand are not localized to only one market in the region. They do notrepresent a duplication with the coverage of each country and gather asignificant amount of the advertising in the region.

� ��) � � �$

������������ ���� � ��������������

���%)�����)��*���� ��+��� ����� �� *��)��� �������& � #��� �,��� ���������� ��

#$�������������- ����� ��� #�������� . �������/% -

Contact

E-mail : [email protected]

& � #��� �,���

Global AdView provides international advertising services. Global AdView providesinformation on what an advertiser’s competitors are spending, where and how, in morethan 80 countries, along with a deep and complete knowledge of local marketadvertising trends. Spend and creative content can be compiled, linked and harmonizedat brand and product level to enable quick strategic insight into competitive activitywithin a client’s own product sector.

� �����& � ���

One of the major businesses of The Nielsen Company, the Media Group is active in 40markets offering television, radio and outdoor audience measurement, print readership,

������������ ���� � ����������������

markets offering television, radio and outdoor audience measurement, print readership,advertising information services and customized media research. The Media Group ofThe Nielsen Company is the recognized market standard for media information in thelargest advertising territories. Thanks to the local presence of our own branches in morethan 20 of the world’s leading advertising markets (including North America, Europe,Asia Pacific and Africa) we can measure expenditure and creatives daily, providing analways open window on the world of media.

�)��� �������0 - ���$

The Nielsen Company is a global information and media company with leading marketpositions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and businesspublications. The privately held company is active in approximately 100 countries, withheadquarters in New York, USA. For more information, please visit, www.nielsen.com.