Glide: They asked for Faster Horses: Understanding your users needs based on their wants

Page 1 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/1.jpg' width='140' height='200' /> Live video messaging

Page 2 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/2.jpg' width='140' height='200' /> What is Glide

Page 3 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/3.jpg' width='140' height='200' /> Henry Ford - Inventor of the Automobile

“If I had asked people what they wanted, they would have said faster horses”

Page 4 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/4.jpg' width='140' height='200' /> Product Market Fit

Page 5 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/5.jpg' width='140' height='200' /> Identify the Aha Moment

Page 6 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/6.jpg' width='140' height='200' /> Actions Associated with Retention

aha!

Took Action

Retained

Page 7 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/7.jpg' width='140' height='200' /> Find Your Users Pain

Page 8 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/8.jpg' width='140' height='200' /> Find the Underlying Story

Page 9 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/9.jpg' width='140' height='200' /> Discover

Page 10 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/10.jpg' width='140' height='200' /> Faster Horses

Page 11 <img data-url='document/glide-they-asked-for-faster-horses-understanding-your-users-needs-based-on.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Glide: They asked for Faster Horses: Understanding your users needs based on their wants' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052706/58f088af1a28ab4a188b45b1/html5/thumbnails/11.jpg' width='140' height='200' /> Jonathan CarasCOO & Co-Founder Glide

caras@glide.me

Glide: They asked for Faster Horses: Understanding your users needs based on their wants

Technology