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Page 1: Glenx corporation
Page 2: Glenx corporation

Charizza J. Obispo(President)

Alex Y. Oblefias(Vice-President)

Bryan L. Bañgayan(VP Operations)

Marinella M. Dayao(VP Finance)

Greg R. Ballao(VP Marketing)

Page 3: Glenx corporation

VISION

GLENX Corporation envisions a company that provides a World class products and enlighten the life of people, employee and environment. We build a better community that helps the government to be more productive and shall be a premiere company in the Philippines.

Page 4: Glenx corporation

MISSION

To achieve the vision of GLENX Corporation thru hard work.

To satisfy our customer with the high quality products and with the low cost.

To give our commitment to all people and employee.

To help the environment.To generate a profit.

Page 5: Glenx corporation

Marketing Competitors

UnileverProcter & Gamble Colgate-Palmolive

Page 6: Glenx corporation

Unilever

Products Clear (Anti-Dandruff Shampoo)

Benefits Anti-Dandruff Shampoo, Complete soft hair, Nourishes

scalp and gives silky soft hair.

Features Clears formula works on the outside like a dandruff-buster

leaving scalp and hair dandruff free. Clear tech soft plus vitamin booster nourishes the scalp.

Clear gives your strong healthy scalp and hair. Works on the outside and the inside.

Page 7: Glenx corporation

Packaging

Page 8: Glenx corporation

Pricing

SUPERMARKET

Per dozen/sachet P47.25

SARI-SARI STORE

Per piece/sachet P5.00

Page 9: Glenx corporation

Place Manufactured by: Unilever Philippines, Inc., 1351 U.N.

Avenue,. Manila.

Manufacturer RetailerWholesaler Consumer

DISTRIBUTION

Page 10: Glenx corporation

Promotion

Periodicals Newspapers Magazines Trade Journals

Broadcast Media Radio Television

Direct Advertise Direct Mail Letters Pamphlets Folders Handouts

Page 11: Glenx corporation

Procter & Gamble

Products Pantene Pro-V

Benefits Anti-Dandruff Shampoo and it has pro vitamins.

Features With regular use, it helps prevent the recurrence of

dandruffs and helps strengthen hair against damage. It is a shampoo with ZPT and Pro-V complex, which deeply penetrates and nourishes, leaving your hair strong and healthy looking.

Page 12: Glenx corporation

Packaging

Page 13: Glenx corporation

Pricing

SUPERMARKET

Per dozen/sachet P47.30

SARI-SARI STORE

Per piece/sachet P5.00

Page 14: Glenx corporation

Place Imported by Procter & Gamble Distributing (Phils.),.

Inc. 6750 Ayala Avenue, Makati City.

Manufacturer

Consumer

Retailer

WholesalerDistributor

DISTRIBUTION

Page 15: Glenx corporation

Promotion

Periodicals Newspapers Magazines Trade Journals

Broadcast Media Radio Television

Direct Advertise Direct Mail Letters Pamphlets Folders Handouts

Page 16: Glenx corporation

Colgate-Palmolive

Products Palmolive Naturals

Benefits Shampoo and Conditioner, healthy and smooth aloe vera

and fruit vitamins.

Features Treat and nourish hair with palmolive natural healthy and

smooth shampoo enrich with 100% natural aloe vera and fruit vitamins extract. Its creamy formula works its way down each hair strands to give natural manageability so that your hair looks healthy and falls beautifully into place, so you shine with life.

Page 17: Glenx corporation

Packaging

Page 18: Glenx corporation

Pricing

SUPERMARKET

Per dozen/sachet P46.80

SARI-SARI STORE

Per piece/sachet P5.00

Page 19: Glenx corporation

Place COLGATE-PALMOLIVE Philippines, Inc. Two World

and Three World Square, No. 22 Upper Mckinley Road, Fort Bonifacio, Taguig City, Philippines

Manufacturer

Consumer

Retailer

WholesalerDistributor

DISTRIBUTION

Page 20: Glenx corporation

Promotion

Periodicals Newspapers Magazines Trade Journals

Broadcast Media Radio Television

Direct Advertise Direct Mail Letters Pamphlets Folders Handouts