Ideas Are What’s Scarce @glennkelman
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Ideas Are What’s Scarce
@glennkelman
What Do You Wish There Was?
What Do You Wish There Was?
• Burrito-ordering system• Activity-suggester• Flickr 2.0• Wikipedia goggles with Twitter feed • Sent-items time-line for my whole life• Health care outcomes data warehouse• Gatekeeper for partial software deployments
Write What You Know…
What Won’t Your Boss Let You Do?
What Will You Enjoy Doing?
Does It Make You Nervous?
Why Not Do the Big Thing?
Wave a Magic Wand
Build Off One Another’s Ideas
No Ideas But in Things
Living-Room Focus Groups
• Identify problems• Present ideas• Include women
Let Yourself Get Lucky
Please Yourself First
Delight the First User
What’s the Killer Application?
• iPhone: web browsing• Plumtree: gadgets• Redfin: map• Facebook: photos
Make Your Lies Come True
The Seven Deadly Sins
Write the Press Release
Give the Sales Pitch
Stop Talking About the Business Model
Consumer Enterprise
• MyYahoo• Facebook• Twitter
Old Industries
• Uber• BankSimple• WeatherBill• Redfin
Same Thing, Different Platform
• Ad networks, on mobile• CRM or ERP, in the cloud• Games, on social
Good Ideas Gone Bad
• MySpace Facebook• Dodgeball Foursquare• Yahoo Google• Real Spotify
“XYZ Killer”
• TripAdvisor killer• VRBO killer• Angie’s List killer• HouseValues killer
Take Stopping Out of the Equation
It’s Not a Marketing Problem
Make Up a Myth Later
When You Lose, Lose Nothing
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