Glean Social - Alan Moore's "The radical re-design of business"

The radical re-design of

business

@alansmlxl

This presentation is based upon the book No Straight Lines: making sense of our non-linear world. http://www.no-straightlines.com

Available as:

Paperback and Kindle versions:

USAhttp://www.amazon.com/No-Straight-Lines-Making-Non-linear/dp/0956766242

UKhttp://www.amazon.co.uk/No-Straight-Lines-Making-Non-linear/dp/0956766242

No Straight Lines Store:http://www.no-straight-lines.com/store/

New tools for a new economy

www.no-straight-lines.com

Navigational guide www.no-straight-lines.com

[1] Ambiguity

Disruption does not ask permission


Newspapers,

Music industry,

Banking,

Healthcare,

Kodak,

Nokia,

Exhibitions?


$45m revenues –> $1m royalties



Faced with certain

commercial death

how do we discover

new sustaining

business models?



Co-evolved customers,

Co-evolved business model

Co-evolved organisational model


LEGO Co-creation

•  Understand what their (your customers) perception of value is

•  Interact frequently be open and honest

•  Sound like yourself and admit mistakes

•  Encourage conversations between your customers

•  Find your advocates and invite them inside

•  Formalize what can be formalized

•  Participate – you get what you put in

•  Inspire – don’t manage your community

•  Don’t sell – show passion and share passion

•  It’s OK to say I don’t know


277-page guidebook filled with

architectural concepts and building

techniques



LEG GODT

16,387-brick,

36-pound Lego

Baseship from one

of the original

designs by Ralph

McQuarrie—the

genius artist

behind the original

Star Wars trilogy,

E.T. and the

original Battlestar

Galactica.



LEGO Mindstorms at MIT



Business foundations

connectivity

commerce

culture

community



[2] Adaptiveness


http://www.flickr.com/photos/naum/1639496461/

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| 20

10 |

ala

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oo

re

Requiem for Detroit


1.  High capital intensity 2.  Design development and manufacturing

costs at scale 3.  Inferior products 4.  Poor service, poor service infrastructure


The forge is the new co-creative space at Local Motors. It is where Designers,

Engineers, CAD Modelers, and Fabricators can come together, showcase their work,

collaborate on projects, and transform ideas into real objects.


In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.

accelerated innovation with community


5X faster and with 100X less capital From $200m development costs to $1.5

velocity and cost


The top 10 most impressive car

factories in the world


the limits of our language are the limits to our world “ “ www.no-straight-lines.com

Open Natures feedback loops

are open source

[3]


Open innovation Open legal frameworks

Open data Open api’s

Open business models Open organisation

Open source Open eco-systems


Crowdfunding

$1.5bn Democratising

financial capital


financial capital


financial capital


4.5% return

minimum investment of $25


[4] Participatory cultures

and tools


How do we create a service to

better manage people’s chronic

health care.

HEALTH


How Patients Know Best is transforming the way

patients and clinicians’ manage chronic disease


Participatory learning

* empowers patients

* reduces wrong diagnosis

* saves clinical time

high performance organizations


DATA

Data Mining to Data Meaning



[5] Craftsmanship a journey into the hand, heart and mind of craftsmanship


HAND,

HEART,

MIND. www.no-straight-lines.com

Total Quality Production

Gränsfors

make one

the finest

forged axes

in the

world. It

has

become

more than

just an axe.

It is an icon

for quality

and a belief

that there is

another

way of

making

things.

Dignity of work

[6] Epic

OPPORTUNITY

FREEDOM

EMPOWERMENT

MUTUALISM

DIVERSITY

EFFICIENCY

INDEPENDENCE

BEAUTY




Reinventing the hotel

business

Company valuation: $1bn

*Networked

*Participatory

*Openness is resilience

*Data Driven

@alansmlxl

Making sense of our

non-linear world


Glean Social - Alan Moore's "The radical re-design of business"

Social Media

coevolved customers

design of business

new sustaining business

new cocreative space

lego cocreation

original designs

usa http

uk http