Glass Expo Northeast Presentation Slides - Social Media

1

Insider’s Secrets to Making Money with Social Media

By Brian Offenberger, CeM, CSMA

April 23, 2015

2

3

Today’s Discussion Points

• Why Social Media Followers are Important

• How to Get More Followers

• How to Turn Followers into Customers

• 6 Key Metrics to Monitor Social ROI

• Tools and Resources to Manage Social Media

4

About Brian Offenberger

5

Certified By

6

Trusted By

7

Why Followers Are Important

8

They Use Social Media as a Search Engine

9

SEO

10

Traffic and Sales Leads

11

Get More Followers

12

Ethical Bribes

13

Use Hashtags

14

QR Code to Business Card

15

Turn Followers into Customers

16

Email Addresses

17

Fans Only Discounts

18

Post Customer Testimonials

19

Behind the Scenes Looks

20

Remarketing

21

Lead Generation with Social Media

22

LinkedIn Advanced Search

23

Leverage LinkedIn Groups

24

LinkedIn Ads

25

Facebook Ads

26

27

Common Mistakes

• Ignoring it.

• No plan.

• Not measuring results.

• Listening.

• No branded images.

• No videos.

• Pushing products.

28

29

Social Media Metrics

• Referring Website Traffic Sources

• Conversions to Desired Outcomes

• Impressions

• Engagement

• Follower Growth

• Cost of Acquisition

30

Tools

31

Free Mini Marketing Plan

• Leave your business card

• We’ll do a one hour marketing review covering

anything you like – you set the agenda

• My team will contact you next week to schedule

our meeting

32

Connect with Me On LinkedIn

33

Contact Information

• Toll Free: (877) 837-8803

• Fax: (602) 412-3663

• Local: (602) 412-3168

• Website: www.RightOn-NoBull.com

• Email: [email protected]

• Facebook: www.facebook.com/RightOnNoBull

• Address: 5530 East Beck Lane,

Scottsdale, AZ. 85254