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ANNUAL REVIEW 2010 IT BROUGHT THE WORLD TO GLASGOW Festival-goer, 2010
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Glasgow Film Festival 2010 Annual Review

Mar 29, 2016

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Glasgow Film

Glasgow Film Festival presents a unique programme of feature films, shorts, special events and live and interactive performances from across the moving image spectrum. We work across the city, exhibiting in cinema spaces, galleries and unusual venues (including a caravan in a city centre park). Scotland’s diverse and vibrant creative industries are represented throughout our programme and we inspire local talent to collaborate, innovate and develop their creativity within an international context. We provide a platform for local and international filmmakers to reach new audiences and help to widen our audiences’ horizons with a broad, varied and risk-taking programme. There’s truly something for everyone at GFF – it’s a festival experience to remember.
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Page 1: Glasgow Film Festival 2010 Annual Review

ANNUAL REVIEW 2010

IT BROUGHT THE WORLD TO GLASGOW

“”

Festival-goer, 2010

Page 2: Glasgow Film Festival 2010 Annual Review

1

FUNDERS

PROGRAMME SUPPORTERS

PARTNERS

MEDIA PARTNERS

SUPPORTERS

Daiwa Foundation Award

a UNESCO Creative City

OUR THANKS TO

Page 3: Glasgow Film Festival 2010 Annual Review

WELCOME 2010 was an amazing year for GFF with attendance reaching over 30,000 and audiences responding enthusiastically to a programme that ran the gamut from cutting-edge music events, such as Thomas Truax: Songs From the Films of David Lynch, to a popular retrospective celebrating Hollywood Great Cary Grant. The Festival opened with a gala screening of Micmacs attended by director Jean-Pierre Jeunet (Amélie, Delicatessen) and closed with the world premiere of British/Nigerian director Thomas Ikimi’s Legacy, an ambitious political thriller from Black Camel Pictures. Ending with a film produced by a Glasgow-based company was the icing on the cake of the 2010 Festival.

The attendance figures represent a huge vote of confidence in the scope and quality of the programme and in the tireless efforts of every member of a hard-working team. The ongoing commitment of GFF to produce a dynamic, challenging and inclusive festival has resulted in numerous new collaborations with some of the city’s most exciting arts venues and in the creation of new strands which appeal to a wider, more diverse audience. The guiding ethos of building an event that is a “festival of festivals” is evident in a programme that includes major prize-winners from Cannes, Venice, Berlin and Toronto as well as the growth of mini festivals devoted to short films, horror, music, fashion and youth.

The success of 2010 can be attributed to the vision of the Glasgow Film Theatre (GFT), our founding partner Glasgow City Marketing Bureau and continuing support from Scottish Screen and Glasgow City Council, the fantastic team at GFT and the incredible degree of commitment and hard work from all staff, volunteers and partner organisations.

Allison Gardner and Allan Hunter, Co-Directors of the Glasgow Film Festival

Image: Allan Hunter and Allison Gardner © Richy Freeman

WWW.GLASGOWFILMFESTIVAL.ORG.UK

Page 4: Glasgow Film Festival 2010 Annual Review

VISION, MISSION, APPROACH & VALUESOUR VISIONGlasgow Film Festival combines the best aspects of the world’s best festivals in a welcoming, stimulating, inclusive and safe environment for all.

OUR MISSIONGlasgow Film Festival aims to be the most popular and well thought of film and moving image media event in the UK, linking local and global audiences to Scottish and international talent, cultures and ideas.

OUR APPROACHGlasgow Film Festival presents a unique programme of feature films, shorts, special events and live and interactive performances from across the moving image spectrum.

We work across the city, exhibiting in cinema spaces, galleries and unusual venues (including a caravan in a city centre park). Scotland’s diverse and vibrant creative industries are represented throughout our programme and we inspire local talent to collaborate, innovate and develop their creativity within an international context.

We provide a platform for local and international filmmakers to reach new audiences and help to widen our audiences’ horizons with a broad, varied and risk-taking programme. There’s truly something for everyone at GFF – it’s a festival experience to remember.

OUR VALUESThe core values of the Festival are INNOVATION, COLLABORATION, QUALITY and ACCESSIBILITY.

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HOW CAN YOU REDUCE THE WHOLE FESTIVAL DOWN TO A SINGLE EVENT?

NOT POSSIBLE! SO MANY GOOD THINGS THIS YEAR. ATTENDED 13 INDIVIDUAL

EVENTS, DIFFERENT LANGUAGES, DIFFERENT GENRES, DIFFERENT

SUBJECTS. LOVED IT ALL.Festival-goer, 2010

What was the single best thing about Glasgow Film Festival?

Page 5: Glasgow Film Festival 2010 Annual Review

WWW.GLASGOWFILMFESTIVAL.ORG.UK

ACHIEVEMENTS30,180 people attended GFF10 events, an increase of 23% on 2009.

249 screenings of 227 films were held over a period of 11 days.

Screenings and events took place in 17 different venues across Glasgow including the Glasgow Film Theatre, CCA: Centre for Contemporary Arts, the Sub Club and the Mobile Picture Salon (a converted caravan situated in a city centre park).

Our programme included films from 37 different countries as diverse as Brazil, Iran, Israel, Hong Kong, Russia and New Zealand.

40 UK productions were featured in the programme and two strands – The Best of British and Great Scots – were dedicated to celebrating the best of home-grown talent.

16 free public film screenings and events included an atmospheric film installation at Place Lumiere (Glasgow’s Old Abattoir), a programme of young filmmakers’ work and editing workshops. 20 of our 24 schools events were also free.

3,106 young people came to 29 public events designed to appeal to a younger age group.

3,580 pupils and teachers enjoyed 24 specially created schools events.

45% of audiences were new attendees.

There were 30,453 unique visitors to the GFF website in February 2010 alone (an increase of 29% on same month for GFF09). 49% of all Festival tickets purchased were bought online.

94,409 cm2 of printed press coverage was generated, as well as 337 website articles.

The Festival generated net additional expenditure of £775,443 at the Glasgow level.

Return on Investment (ROI) was very high – £1:£9.02 at the Glasgow level.

Despite the credit crunch, the Festival received £170,000 in kind support from programme partners and sponsors.

We arranged accommodation for 188 industry guests in 7 Glasgow hotels.

We provided 70 volunteers (who worked a total of 1,543 hours) with valuable work experience in an arts festival environment.

Image (above): Place Lumiere event at Glasgow’s Old Abattoir © Colin TennantImage (left): Dogtooth

Page 6: Glasgow Film Festival 2010 Annual Review

5000

10,000

15,000

20,000

05 06 07 08 09 10

25,000

30,000

WE’RE

DELIGHTED TO BE SUPPORTING THE

GLASGOW FILM FESTIVAL. UNDER THE DIRECTION OF

ALLAN HUNTER AND ALLISON GARDNER, GFF HAS FIRMLY

ESTABLISHED ITSELF AS A VITAL PART OF SCOTLAND AND THE UK’S FILM FESTIVAL

CALENDAR. THIS WAS PARTICULARLY EVIDENT WITH THE 23% INCREASE IN TICKET SALES FROM

2009. THE FESTIVAL HAS RAPIDLY MATURED AND GROWN IN PROMINENCE TO AN INTERNATIONAL FILM FESTIVAL THAT

BOTH GLASGOW AND SCOTLAND CAN BE PROUD OF.Ken Hay, Chief Executive, Scottish Screen ”

BRIEF HISTORY GFF has grown rapidly since its auspicious beginnings in 2005 to become the third largest film festival in the UK in terms of admissions (after London and Edinburgh). Glasgow is the national centre for film production, the base for the nation’s broadcasters, a home for Scottish Screen and BAFTA Scotland and a city with some of the most enthusiastic and adventurous cinema-goers in the land. The Festival’s attendance figures have grown year on year and it has steadily increased in presence, profile and reputation both nationally and internationally.

ATTENDANCE AT GLASGOW FILM FESTIVAL

Page 7: Glasgow Film Festival 2010 Annual Review

Image (above): Place Lumiere event at old abattior(?), photo by ????Image (left): Dogtooth

WWW.GLASGOWFILMFESTIVAL.ORG.UK

OUR AUDIENCES30,180 people attended the Festival in 2010 – an increase of 23% on 2009.

55% came from Glasgow14% came from Metropolitan Glasgow19% came from the rest of Scotland7% came from the UK5% were international

Age range:16-24 20%25-34 30%35-44 21%45-54 16%55-64 9%65+ 4%

43% of audiences were male and 57% female

45% of audiences were new attendees

OUR PROGRAMME & SERVICESOver 800 films were submitted by international filmmakers for consideration.

The 2010 film programme comprised 249 screenings of 227 films.

188 industry guests attended the Festival.

95% of respondents to an online survey rated the overall quality of the programme as Good or Very Good.

Image: Audience at Burning: Mogwai © Stuart CrawfordImage (left): Everybody’s Fine

Page 8: Glasgow Film Festival 2010 Annual Review

Image (above): A Letter to Uncle BoonmeeImage (right): Notorious

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CULTURAL IMPACT Film can have a broad cultural and social impact, affecting the way people feel, think, and act long after they have left the cinema. GFF presents a programme of exciting and culturally diverse film and media to encourage the exploration of ideas and issues, opinions and values. We are committed to engaging our audiences in inspiring ways and encouraging them to broaden their film horizons.

GFF takes an innovative and experimental approach to creating cross-cultural experiences beyond film-viewing. Partnerships with other art organisations and creative industries such as The Arches, CCA: Centre for Contemporary Arts and Tramway enable the Festival to challenge and reconfigure boundaries between cultural “categories” such as film, music, visual art, fashion and new media.

Opportunities to develop understanding and further learning are provided through workshops, Q&As, masterclasses and skills training sessions. This year’s Glasgow Youth Film Festival schools programme presented 24 vibrant and curriculum-responsive events. Teacher and pupil response was overwhelmingly positive, particularly where screenings were accompanied by added value in the form of guest speakers or learning resources. Nearly 70% of GFF audiences said they would take more risks in what they chose to watch at the cinema as a result of their festival experience.

Through this work, GFF makes a significant contribution to the life of the city, Scotland and the arts.

THE ATMOSPHERE AROUND GFT WAS

TERRIFIC. GREAT TO SEE MANY PEOPLE

ENJOYING THEMSELVES. WE NEED HIGH QUALITY

ARTS PROGRAMMING TO IMPROVE LIVES

AND GFF CERTAINLY PROVIDED THAT.

Festival-goer, 2010

Page 9: Glasgow Film Festival 2010 Annual Review

I am delighted as Chair of the Glasgow Film Festival and Acting Chair of Glasgow Marketing Bureau to record my support for

GFF. Quite simply, our Film Festival is now – after six years – a highlight in the Cultural and Event calendar in the City. Great films, interesting and

illuminating lectures and discussions, marvelous audiences… in fact the best in contemporary cinema. Audiences are growing year on year

and the development of GFF as a great moviefest is so encouraging and inspiring. All that and – in 2010 – Cary Grant too. I am sure the King of elegance, glamour and cool would have approved of our Homage to

Cinema in this, Scotland’s City of Style.

My grateful tributes go to Allison and Allan, the Directors of theFestival, and their dedicated and enthusiastic team. Well done GFF

and here’s to the next Festival!

Bailie Liz Cameron, Chair of the Glasgow Film Festival and Acting Chair of Glasgow Marketing Bureau

WWW.GLASGOWFILMFESTIVAL.ORG.UK

Page 10: Glasgow Film Festival 2010 Annual Review

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Image (above): Hidden DiaryImage (facing page, left): James Earl Jones © Stuart CrawfordImage (facing page, right): Torsten Lauschmann © Stuart Crawford

MAIN PROGRAMME In 2010 GFF screened 227 films from 37 countries and was host to more than 40 events over 11 days. These took place in multiple venues across the city including the GFT, Cineworld, CCA: Centre for Contemporary Arts, Tramway, Grosvenor Cinema, The Studio Warehouse (SWG3), The Old Abattoir and Garnethill Park. The Festival’s programme of premieres ranged from the latest Hollywood blockbusters to the cream of European productions, the finest international documentaries and an exciting range of new work by local filmmakers. It is a celebration of cinema from around the globe with a clearly defined desire to fly the flag for Scottish filmmakers.

A strong line-up of international screenings consolidated the Glasgow Film Festival’s reputation for bringing the best of world cinema to Glasgow screens and included key prize-winners from the international festival circuit.

STRANDS

THE BEST OF BRITISHThe choicest new cuts from low-budget independents to star-studded glamour.

CARY GRANTThe perfect Hollywood star in a retrospective sparkling with witty comedies, tender-hearted romances and tense thrillers.

DEPARTURES - NEW JAPANESE CINEMAA stunning selection of contemporary cinema from the land of Kurosawa and Miyazaki.

EUROPEAN CINEMAFilms from first-time directors to some of the great auteurs working in Europe today.

FASHIONARTFILMNeed we say more, a celebration of Glasgow’s insatiable appetite for all things different from art, fashion and film.

FRIGHTFESTThe little shop of horrors was open for business as the Fright Fest boys returned to make spines tingle and flesh crawl.

GALASHot new films for chilly winter nights. A first glimpse of the must-see red carpet titles of 2010.

GREAT SCOTSCelebrating the best of home-grown talent from promising newcomers to acclaimed veterans.

IT’S A WONDERFUL WORLDThe best of global cinema hand-picked and delivered to a cinema near you.

OUT OF THE PASTClassic films rediscovered, restored and brought back to life on the back screen.

THE STATE OF INDEPENDENTSJourney beyond Hollywood and discover the heart of American cinema in captivating new features that span the States.

STRANGER THAN FICTIONEyecatching documentaries offering proof that fact is often more compelling than fiction.

Page 11: Glasgow Film Festival 2010 Annual Review

GUESTS AND EVENTS GFF prides itself on being an accessible public event. We aim to provide our audiences with as many opportunities as possible to access the industry through meeting directors, producers and screenwriters and hearing actors speak about their experiences on set. Events take the format of post-screening Q&As, masterclasses and “in conversation with” events.

In 2010, the Festival invited 188 industry guests to 44 events. In addition, a further 300 members of cast and crew attended other screenings of their own volition. Among the many notable figures on our guest list were director Jean-Pierre Jeunet, director and Golden Lion winner Samuel Maoz, legendary American actor James Earl Jones and various members of the cast and crew of Gregory’s Girl, including John Gordon Sinclair, Clare Grogan and Dee Hepburn, who gathered to celebrate the film’s 30th anniversary.

We hosted five Film Salon events at the new luxury hotel Blythswood Square for the first time this year. These exclusive events brought together groups of Festival guests, industry friends and ambassadors to network around a particular theme each evening.

MARGARET TAIT AWARD This year we announced a new award, named after the pioneering Scottish artist filmmaker Margaret Tait (1918-1999). Supported by the Scottish Arts Council, Scottish Screen and in partnership with arts agency LUX, the Margaret Tait Award recognises artists who are experimental, innovative and work within film and moving image media. The aim of the award is to support artists and provide a high profile platform from which to exhibit their work and engage with a wider audience.

The inaugural winner Torsten Lauschmann was announced at a special post-festival screening at the GFT. Torsten was born in Bad Soden, Germany and currently lives and works in Glasgow. He has been influential within the art scene in Scotland for over 10 years and his diverse practice continually shifts and plays with expectations of image and the creation and interpretation of meaning. Lauschmann was nominated for the award by Glasgow-based gallery Mary Mary.

MARGARET TAIT AWARD

GLASGOW

WWW.GLASGOWFILMFESTIVAL.ORG.UK

I wanted to say thank you again for your hospitality and support for my film. By now I am sure you know that Legacy has made the official selection of the Tribeca Film Festival 2010 in New York City in April.

I think it is fitting that we go from the city the film was made in, to the city the film was inspired by and set in.

Thomas Ikimi, Director, Legacy

“”

Page 12: Glasgow Film Festival 2010 Annual Review

Image (above): Audience at Comrade Couture (part of FashionArtFilm) © Stuart CrawfordImage (right): Death to the Tinman

FESTIVALS WITHIN THE FESTIVALCollaborations and partnerships are key to GFF’s success. Our approach is to present mini festivals within the Festival that will both complement and diversify the programme as a whole – keeping it fresh, attracting new audiences and supporting citywide talent and ideas. This gives the Festival the opportunity to work with curators and experts in other fields, as well as support the development of an audience for moving image across the whole city through our partner venues.

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Page 13: Glasgow Film Festival 2010 Annual Review

WWW.GLASGOWFILMFESTIVAL.ORG.UK

Image (above): Hidden DiaryPhoto (facing page, left) James Earl Jones by Stuart CrawfordPhoto (facing page, right): Torsten Lauschmann (sp?) by Stuart Crawford

WWW.GLASGOWFILMFESTIVAL.ORG.UK

19 – 21 February, curated by The Magic Lantern

The most ambitious to date, this year’s GSFF comprised 59 short films and 19 music videos over 18 separate screenings. Total attendance was 1,076 (excluding club events), representing an increase of 51% on 2009.

GSFF took place over the Festival’s opening weekend. The launch night was a sell-out; a double bill of Tilda Swinton and Cynthia Beatt’s The Invisible Frame plus Cycling the Frame was followed by a party hosted visually and aurally by genre-blurring record label and artist collective LuckyMe.

The weekend consisted of a diverse array of film programmes and events which embraced artists’ film and video, music videos, included workshops and industry events, live music and even screenings in a caravan! Artists and filmmakers were given the opportunity to attend educational events run in association with industry partners, covering areas such as new camera technology, film distribution and creative industry strategies. In addition, GSFF ran a number of lively networking events.

Making best use of the available time, GSFF didn’t restrict itself to daylight hours. Each night of the Festival ended with partner-curated parties featuring bespoke visuals, DJs and live music. This provided a fun and informal platform for Festival visitors and guests to network after each day’s events.

GSFF closed with the presentation of the inaugural Best International Short Film Award to Edinburgh College of Art graduate Johanna Wagner for her documentary Peter In Radioland. The film was chosen by jurors British director Cynthia Beatt, New York-based director Ray Tintori and Scottish novelist Louise Welsh from a choice of 33 shorts, submitted from 14 different countries.

IT MADE LIFE EXCITING FOR ME, SEEING SO MANY FILMS IN A SHORT TIME SUDDENLY THE WORLD SEEMED A BIGGER PLACE.Festival-goer, 2010

WWW.GLASGOWFILMFESTIVAL.ORG.UK

Page 14: Glasgow Film Festival 2010 Annual Review

7 – 15 February, curated by the Youth Programming Team

GYFF is unique in the UK for its intensive, youth-led approach to film festival programming. Over a period of seven months, a group of 15 to 18-year-olds advised on film and event selection, made a promotional trailer, helped to publicise events, introduced screenings and hosted Q&As with guests.

The aim of GYFF is to offer young audiences a chance to experience quality world cinema and to encourage them to engage creatively with moving images, their meaning and history.

I’m really excited to be involved with GYFF. It’s been great to meet new people and work together as a team and learn new skills. I’m looking forward to the next festival so much!

Cassie, Young Programmer for GYFF 2010

This year’s expansion of GYFF reflects the growth and innovation of the Festival as a whole and supports GFT Learning and the Festival’s desire to develop their profile with families, schools and younger audiences. GYFF 2010 included 53 events; 29 public events, as well as a vibrant and curriculum-responsive schools programme.

GYFF has quadrupled its admissions since it began as the Glasgow Schools Film Week in 2006. The total audience in 2010 was 6,686.

Cinemagic thoroughly enjoyed being part of the GYFF. It was a great insight into the running of another festival and we were thrilled with the hard work and enthusiasm shown by the staff at GYFF towards the Cinemagic events. We were delighted with audience figures and the venues where our events were held. Thanks for letting us get involved with your great festival – we had a ball.

Shauna Shivers, Cinemagic International Film & TV Festival for Young People

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Image: The Scouting Book for BoysImage (right): Thomas Truax: Songs From the Films of David Lynch © Stuart Crawford

“”

Page 15: Glasgow Film Festival 2010 Annual Review

18 – 28 February, in association with The Arches

Glasgow is a city renowned for its musical talent, past and present – the perfect location for our Music and Film Festival strand. In 2010 we believe we hit the right note with 2,349 attendances at 18 screenings and events, many of which were first to sell out in the GFF 2010 programme.

The diversity of the line-up catered for a broad spectrum of tastes; from adopted Glaswegian Aleksander Kudajczyk’s live piano prelude to a Chopin biopic, to the storming DJ sets that concluded the sell-out screening of Glasgow band Mogwai’s live concert film Burning.

On a more experimental level, Songs for an Airless Room – with surround-sound and live visuals and vocals – showcased the talents of director and composer Martin Parker. While legendary avant-garde performers Pere Ubu staged a concert event like no other – complete with connective dialogue, electronic ambience, choreography and animations by filmmakers The Brothers Quay.

No film festival would be complete without a tip of the hat to the director of Blue Velvet, which was just what American performer Thomas Truax did when he performed Songs From the Films of David Lynch at music venue Mono. The venue also played host to French electronic and drum duo Zombie Zombie who performed a tribute to director John Carpenter.

Audiences seemed to enjoy the diversity of the programme, equally at home rocking out to Norwegian black metal and singing along to classic Disney tunes. Next year, we aim to create an even more eclectic programme!

Supported by The PRS Foundation for Music

WWW.GLASGOWFILMFESTIVAL.ORG.UK

THE PROGRAMME WAS FANTASTIC THIS YEAR, REALLY VARIED AND INTERESTING WITH THE ADDITION OF THE MUSIC SECTION…Festival-goer, 2010

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Page 16: Glasgow Film Festival 2010 Annual Review

Image (above): Reykjavik Whale Watching MassacreImage (right): Comrade Couture event © Stuart Crawford

FRIGHTFEST26 – 27 February, in association with Film4

The UK’s biggest and best horror fantasy film festival has found its second home in Glasgow. The final weekend of GFF was much anticipated by the horror genre’s hardcore and loyal fans, with a large proportion of FrightFest’s programme selling out well in advance.

World, European and UK premieres featured, so that audiences in Glasgow could thrill to the first UK screening of [Rec] 2, chill to the first European screening of Frozen, and turn to jelly when directors Helen Cattet and Bruno Forzani introduced their homage to giallo, Amer.

FrightFest 2010 achieved almost 3,000 admissions over eight films; an increase of 32% on 2009. Something to scream about…

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The FrightFest audience were the right side of nerdy film geeks… friendly, enthusiastic, dedicated to their cause… and all with the intention of enjoying whatever the weekend brought our way… fantastic.

Festival-goer, 2010

“”

Page 17: Glasgow Film Festival 2010 Annual Review

Image (above): Hidden DiaryPhoto (facing page, left) James Earl Jones by Stuart CrawfordPhoto (facing page, right): Torsten Lauschmann (sp?) by Stuart Crawford

FASHIONARTFILM24 – 28 February, in association with Glasgow Caledonian Business School

FashionArtFilm, initiated by the Festival team, brought together some of the most exciting work from the fields of fashion, art, film, design and new media, and offered a platform for emerging talent with the creative industries. The films and special events featured were co-programmed by a selection of friends and partners throughout the UK.

Highlights included the remarkable installation Place Lumiere, which featured archive footage interspersed with short film and documentary, sited at Glasgow’s Old Abattoir. The atmospheric city lights backdrop and wellies, hat and gloves dress code added to the audience’s experience as they took the chance to reflect upon what it means to live in an urban sprawl.

SWG3 was the venue for FashionArtFilm’s radical fashion event. It kicked off with a screening of Comrade Couture, a personal account of the dangers of being a fashion individualist in East Berlin before the fall of the Wall, directed by former “enemy of the state” Marco Wilms. Celebrating freedom of sartorial expression, it was followed by a spectacular catwalk show curated by NOIR! and world-renowned model Ana Freemantle.

I WENT ALONG TO THE COMRADE COUTURE EVENT … IT WAS A GREAT NIGHT AND MAYBE ONE OF MY MOST BIZARRE FILM EXPERIENCES!Festival-goer, 2010

“”

WWW.GLASGOWFILMFESTIVAL.ORG.UK

Page 18: Glasgow Film Festival 2010 Annual Review

POPULIST AND INCLUSIVE, GLASGOW FILM FESTIVAL IS BUILDING AN AUDIENCE OF DEVOTED FANS.The Scotsman, 2010

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Page 19: Glasgow Film Festival 2010 Annual Review

WWW.GLASGOWFILMFESTIVAL.ORG.UK

MARKETINGA strategic and targeted marketing campaign helped to ensure the success of the 2010 Glasgow Film Festival. Alongside maintenance of our core marketing activities, we also employed a range of innovative new approaches to help develop our audiences. Reciprocal arrangements and in-kind support from partners, funders and other groups played a vital part, as ever, in our marketing achievements.

ACHIEVEMENTS

We won a number of awards and commendations in 2009, a testament to our efficient and successful marketing methods for the Festival.

Awarded: Audience Development Pioneer, Glasgow Grows Audiences 2009Awarded: Best Large Event, Scottish Event Awards 2009Awarded: Best Entertainment and Leisure, Herald Digital Business Award 2009Commended: Marketing Strategy, Scottish Event Award 2009Commended: Business to Consumer use of Twitter (@glasgowfilm), Golden Twits 2009

REACH

We reached more than 10 million people through our cinema trailer, TV advert, print and online advertising campaign in 2010.

ADVERTISING

Our main poster campaign reached 650,000 people on the Glasgow subway and also gave us a citywide presence on the busy streets, at visitor attractions and in the bars of the city centre and West End.

The poster campaign for our Cary Grant retrospective reached a potential of 992,308 commuters in train and bus stations across Scotland.

ONLINE

In order to spread our online reach we used a mix of social media activity, online press, online niche marketing (contacting specific interest groups, blogs and seeding details of events) and sending out content via website news posts, e-newsletters and an RSS feed. Our listings were also present on S1play, The List, The Skinny and other partner venues’ websites. Official festival photographs and video coverage were uploaded on to YouTube and Flickr.

There were 30,453 unique visitors to our website in February 2010 alone, an increase of 29% on the same month in 2009. (An impressive 48.4% of all festival tickets sold were purchased online.)

25,000 people learnt about the Festival via social media: through our Facebook, Twitter and MySpace sites, as well as those of our associated partner venues.

The GFF online brochure was viewed 24,819 times. The online version of The Cine Skinny, a daily Festival newspaper produced by our media partners The Skinny, was viewed 13,664 times.

MEDIA COVERAGE

News articles about the Festival appeared in a total of 55 publications, from national broadsheets to local magazines. 201 articles were written in total, an increase of 109% on the previous year, amounting to 94,409cm2 of coverage. These included 291 images (only 58 articles were illustrated in 2009).

22 separate items about the Festival were broadcast on television and radio; almost double the coverage received in 2009.

We identified 153 separate websites featuring content related to GFF 2010 (a 546% increase on 2009), the equivalent of 22,365 cm2 of print coverage.

Image (left): Short Film Festival networking event in CCA © Stuart Crawford

Page 20: Glasgow Film Festival 2010 Annual Review

ELEVEN DAYS TO SHAKE YOUR MOVIE-GOING WORLD.The Herald, 2010

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Next Glasgow Film Festival17 - 27 February 2011 Full programme announced in January

Glasgow Film Festival, 12 Rose Street, Glasgow G3 6RB0141 352 8604 / [email protected]

Glasgow Film Festival is a department of Glasgow Film Theatre (known as GFT). GFT is a charity registered in Scotland no.SCO05932.

WWW.GLASGOWFILMFESTIVAL.ORG.UK