Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011 STEM & US: NEW CREATIVE SYNERGIES
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
STEM & US: NEW CREATIVE SYNERGIES
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
HumanitiesScience & Technology
Industrial and Economic worth
Competitive Advantage for the 21st Century
Creativity in Business
Driver for changeLeaders for creativity
Design
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Knowledge
Research Education
Theory
Interdisciplinarity
Nissani (1997)
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Building Relationships
• Manufacturing Department at the School of Applied Science
• Cranfield’s School of Health
• Microprocessing and Nanotechnology
• Waste Management
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Challenges
• Geographically Distant
• Culturally Opposite
• Understanding Differences - personality and language
• Logistical Issues
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
Elements of Design Practice
• Tolerates ambiguity that views the design process as inquiry, an interative spiral of divergent - convergent thinking
• Visualising for problem finding and solution
• Allows uncertainty and risk
•Enhances decision making
•Act and think as part of team as a social process
Dym, Agogino, Eris, Frey and Leifer (2005)
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Multi-disciplinary workshop
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Opportunities
• Knowledge - Understanding the potential of design in informing and sup-porting unfamiliar domains - aerospace industry, healthcare, IT and waste.
• Research - Convergence of design with medical technology, complex engineering data and the social sciences • Education - A pioneering course that celebrates multidisciplinary collaborations across divergent institutions and geographically remote institutions
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011
New Partnerships
• Saïd Business School, University of Oxford
• SADI (Samsung Art and Design Institute) Seoul, South Korea • Polytecnico di Milano
• HappenNow
• Ordance Survey
• Lewisham Council
• Barking and Dagenham Council
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Conclusions
• Extending design practice into new areas of engineering product service systems providing a human and contextual dimension
• Visualization enables innovation through problem identification and solving
• The design process is a social process that enables designers to articulate deep contextual and human experiences • Design research methods enables polar opposites to work to a common goal of human centred innovation
• Design is no longer a output driven exercise
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
MDes ICI
Knowledge
Research Education
Theory
Interdisciplinarity
Nissani (1997)
MDes ICI
MBAs
HealthcareAerospace
PhD Studenships
Waste
Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011
Thank you